Inspiring the Consumer: You Can’t Do That on Television
Shift Communications
APRIL 27, 2018
It was all there in print – and if Jennifer Connelly was using it, I should be too! I refer to it as affiliations because this is more or less the undefined territory where brands are made. It’s about creating the aspirational moment across all channels. And much of this is rooted in influencers and ‘affiliations’. Tara Wickwire.
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