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Inspiring the Consumer: You Can’t Do That on Television

Shift Communications

It was all there in print – and if Jennifer Connelly was using it, I should be too! I refer to it as affiliations because this is more or less the undefined territory where brands are made. It’s about creating the aspirational moment across all channels. And much of this is rooted in influencers and ‘affiliations’. Tara Wickwire.

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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What are the different types of media?

Axia PR

The three types of media are commonly known as news media, social media, and web media, but you might also see them referred to as earned media, shared media, and owned media. Some other forms of modern media are print media, television, movies, and video games.

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A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Behind the Headlines With Brenda Urban

Cision

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. What are you most excited for in your new role as director of communications at Klick Communications? Rapid Fire Round.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” Wait, what is earned media?

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