Bianchi Biz Blog

JUNE 27, 2024

However, despite growing digital literacy, print media has bounced back after Covid-19, especially in Tier 2 and 3 cities. Additionally, the extensive digital reach of India’s population is an asset in amplifying PR efforts, leveraging social media and online platforms as crucial tools, especially when engaging with India’s tech-savvy youth.

Meeting 90

Meeting Print Marketing Local 90

Agility PR Solutions

AUGUST 17, 2020

The practice of marketing across a variety of platforms, including email, the website blog, social media, digital PR, apps, printed ads, retail location, as well as promotional events is called all-platform marketing.

Retail 78

Retail Print Marketing Digital PR 78

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Prowly

FEBRUARY 3, 2025

You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. And this spans beyond products.

Branding 104

Branding Brand How To Measurement 104

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Twitter Print 120

Prohibition

FEBRUARY 10, 2023

Our creative team have worked their magic to create a variety of engaging and eye-catching content to showcase C4 to target markets. To see more of our work for C4, check out our Spring Campaign and C4 X WIT Takeover event.

Creativity 62

Creativity Print Marketing Retail 62

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I am the editor of AftermarketNews at Babcox Media in Akron, Ohio.

Meeting 96

Meeting Automotive Media Journalism 96

Sword and the Script

SEPTEMBER 23, 2014

A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific. A clothing retailer that somehow sells dirty looking clothes with holes in it pulls an outrageous marketing stunt.

Company 116

Company Apparel Airlines Crisis Communications 116

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Contently - Strategy

MAY 7, 2020

Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. One of my favorite examples is John Deere, which started a print magazine called The Furrow 124 years ago. What metrics do they use to measure those goals?

Content Marketing 140

Content Marketing Marketing Case Study Internal 140

Reputation Us

AUGUST 1, 2016

Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands. He supported the PR team through media relations and content development for the web, social and print.

Internal 60

Internal International Crisis Management Retail 60

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? A company should share its marketing and industry trends with their public relations agency.

Print 112

Print Trends Agency Media Relations 112

Prohibition

OCTOBER 14, 2021

Here’s a little snapshot at September: Boots/CEWE: We headed to Nottingham for a shoot with Europe’s leading photo printing company CEWE, to capture some great in-store content at Boots where CEWE are now the exclusive in-store photo printing option! pic.twitter.com/TO3aRbXvh2. — Prohibition PR (@ProhibitionPR) October 11, 2021.

Print 62

Print Film Retail Travel 62

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. I finally got the paper in my hands, and it felt pretty surreal to see all of my hard work in print. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

MaccaPR

DECEMBER 10, 2014

We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device. Typically, what you do online stays online and doesn’t get carried back to the brick and mortar salons.".

SEO 98

SEO Interviews Blogging Engineering 98

NewsWhip

MAY 19, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. .

Technology 97

Technology Analysis Privacy Facebook 97

5W PR

JANUARY 8, 2019

Retailers like Credo Beauty are requiring brands to meet their openly posted “ Brand Standard.” The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments.

Branding 74

Branding Brand Instagram Fashion 74

Presspage

DECEMBER 26, 2017

I worked in several accounting jobs during the 1980s and then part-time retail when my first child was young. I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. During those six years, the internet was taking shape.

Community 115

Community Software Education Web 115

PR Fuel

MARCH 19, 2021

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Perhaps it’s not bringing you the attention, clients, and revenue you deserve?

Small Business 98

Small Business Writing Engineering Infographics 98

Shift Communications

APRIL 27, 2018

It was all there in print – and if Jennifer Connelly was using it, I should be too! I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement.

Television 68

Television Consumer Retail Community 68

Reputation Us

FEBRUARY 3, 2016

Like all consumer/retail businesses they talk passionately about the importance of their customer. They demonstrate their commitment by running to serve customers at all of their retail locations. In fact, Les Schwab doesn’t even sell branded tires. They only sell Les Schwab products. But they do more than talk.

Branding 60

Branding Brand Airlines Retail 60

NewsWhip

JUNE 4, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. .

Technology 78

Technology Analysis Privacy Facebook 78

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. We wrapped an Indiegogo campaign this spring, which helped us build an initial base of pre-order customers, and plan to fully launch our online store and retail tests this summer.

Apparel 106

Apparel Public Affairs Corporate Training 106

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 million views.

Wireless 62

Wireless Retail B2C Instagram 62

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? And in retail, this has also had an impact; the Amazon Dash buttons have given us a taste of one-touch automated shopping, but this is only the beginning. So, what are the crazy trends predicted to become lifestyle norms by 2027? Yes please. Your bum will never look big if your bot is your stylist.

Trends 59

Trends How To Retail Google 59

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: . The coverage was incredible.

Pitching 98

Pitching Consumer How To Media Relations 98

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

Ethical Voices

FEBRUARY 20, 2023

I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I think my friends in New Hampshire may argue that they’re the true home of retail politics, but I know it’s big in South Carolina as well. I feel very extremely blessed.

Ethics 84

Ethics Community Conference System 84

PR in High Definition

JANUARY 17, 2017

I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful.

Technology 48

Technology Automotive Retail Banking 48

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. Let’s take a look at the top nine crises of 2019 so far. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. Many people found it to be racist, inappropriate and negligent.

Fashion 75

Fashion Telecommunications Crisis Training 75

Beyond PR

OCTOBER 13, 2016

One detail that you will read in the full report ( You can order a printed copy here) – PowerPoint-based investor presentations are the top content hunted by Wall Street. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors.

Study 40

Study Retail Print Survey 40

Konnect Agency

OCTOBER 27, 2020

Your public relations agency should be focused on securing media placements that drive to your direct to consumer website and online retail stores, this means targeting digital publications. Print publications have already closed their holiday issues, so digital is key in these final weeks of 2020. Digital Strategy.

Strategy 52

Strategy Branding Brand Retail 52

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%.

Engineering 67

Engineering Reputation Social Media SEO 67

wiredPRworks

OCTOBER 28, 2016

Out of print since 1950, Ann’s editor at Harper Collins loved the book. It’s back in print with an intro by Ann. About Amazon opening retail shops, Ann doesn’t think Amazon is doing anything wrong. She also loves recommending books, even when she’s on her own book tour. Here’s the description from Harper Collins’ site.

Print 40

Print Writing Retail Groups 40

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. The social networks can be helpful for this.

Storytelling 45

Storytelling Data B2C B2B 45

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea.

Pitching 40

Pitching Construction Exercises Retail 40