ImPRessions - Crenshaw Communications

JUNE 7, 2017

We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services. With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics. Don’t get caught up in trying to find the perfect story.

Journalism 120

Journalism Branding Brand Fashion 120

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

The Resolution Blog

OCTOBER 15, 2019

StoreKit, a startup that sells point of sale software to pubs, tapped into this familiarity with their version of the underground map. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. They brought together two things British people have a fondness for?—?beer

B2B 120

B2B B2C Facebook Storytelling 120

Contently - Strategy

DECEMBER 4, 2018

If you sell software, your gut instinct will tell you to just list all the features you’ve built. We try to apply that principle to our own bottom-funnel assets, which can be printed out and distributed at events or shot over to potential clients as PDFs.

Case Study 110

Case Study Marketing Study Content Marketing 110

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” A content marketing platform (CMP) is software for organizing the content marketing process.

Content Marketing 100

Content Marketing Marketing Media SEO 100

PR in High Definition

SEPTEMBER 26, 2018

Well, storytelling is often one of those communications terms that makes people cringe, but this is exactly what this is about. Shifting to ‘Build-Mode’. So how do organisations turn from a reactive, news-driven approach to an effective, long-lasting reputation-building approach? Stories are well-structured.

Reputation 48

Reputation Case Study Print Study 48

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man a fish when you can teach him to how to benefit from your B2B software, right?

B2B 74

B2B Content Marketing Trends Marketing 74

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” And it took a couple of months.

B2B 52

B2B Communications Media Course 52

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. For example, when there was a ventilator shortage, the GE healthcare team sprang into action, using 3D printing technology to increase production in Wisconsin. Once the coronavirus hit, that all changed.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Epic, a B2B healthcare software company, has also been active on this front. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Few practitioners even know how to code with HTML (let alone anything more sophisticated) or have a working knowledge of design packages, macros or to be honest, how to use the full capabilities of word-processing or presentation software.

Education 87

Education Training Policies Crisis Management 87

Prowly

MARCH 6, 2025

Marketing campaigns, advertising, storytelling, social media, customer experience. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. It includes marketing campaigns, storytelling, and customer engagement. Customer perception, reviews, social proof, emotional connection.

Branding 80

Branding Brand How To Guidelines 80

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. As consumers, we turn to influencers and third-party groups for guidance as we make decisions about everything from buying wine to investing in business software.

Branding 160

Branding Brand Film Internal 160

Cision

MAY 21, 2015

Social media marketing podcast covering digital tools, apps, and software. A show about communicating with clients, prospects and employees – in person, in print and online. 24) Jason Keath. The Social Toolkit. 25) John Lee Dumas. Entrepreneur On Fire. 39) Donna Papacosta. Trafcom News Podcast. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120