Sword and the Script

MARCH 14, 2025

Print still drives broadcast; just like old times!): Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! The catalyst for the conversation stemmed from these two posts I had written earlier (See? How can communicators pitch an LLM?

Publicity 82

Publicity Communications Journalism Google 82

Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 114

Case Study B2B Study Marketing 114

PRSay

APRIL 21, 2020

As I put together my materials, made flashcards and printed the APR Study Guide, I quickly discovered that the exam and the entire process was going to change my life for the better — both professionally and personally. After the Readiness Review, I moved on to studying for the written examination.

Ethics 210

Ethics Study Print Social Media 210

ImPRessions - Crenshaw Communications

MARCH 4, 2021

A new study has identified a link between positive PR and capital raised, at least for some businesses. The study focused on the critical Series B fundraise on the theory that the B round “is one of the most significant events for scale-up businesses” and a key inflection point for most startups. More media, more money.

Study 234

Study Course SEO B2B 234

Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. These reporters appreciate comments from established experts and data from unbiased studies. Offer a recent study with trend forecasts.

Pitching 104

Pitching How To Media B2B 104

Agility PR Solutions

NOVEMBER 6, 2019

They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. The post Print newspapers still drive best ad engagement in Canada appeared first on Agility PR Solutions.

Print 60

Print Newspapers Policies Local 60

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. Check out this monster case study from AccessDirect. After studying these three distribution channels, you may realize it’s time to revamp your practices so they appeal to the modern market. Press Release Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Buzzstream

FEBRUARY 17, 2025

Many of the recent studies show how users interact with brands they know. However, this goes against studies that have shown otherwise, such as this one by Chris Panteli and Kyle Roof for Linkifi. According to our study, DR or Domain Rating is the most popular metric site authority digital PRs use, so well focus on that.

Digital PR 112

Digital PR Report Google Radio 112

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. We recently shared the results of a G2 Crowd study where respondents stated that we are leading the industry when it comes to PR analytics solutions.

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. Public trust in the press has been on the wane.

Media Relations 203

Media Relations Media Pitching Case Study 203

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. -Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

5W PR

MARCH 26, 2025

According to a recent study by Influencer Marketing Hub, 90% of marketers believe influencer marketing is effective, with lifestyle and events seeing particularly strong results. Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

PRSay

OCTOBER 22, 2020

Short paragraphs get more than twice the attention online, according to The Poynter Institute’s Eyetrack III study. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long.

Mobile 185

Mobile Writing Web Journalism 185

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Study their social media to get a feel for personal opinions on issues, followers, and interests. Be it a print, digital or broadcast interview , PR pros should explain that an interview is a conversation between two people – something which is engaging and relaxed, yet professional and informative.

Interviews 268

Interviews Media Construction Report 268

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 157

Print Newspapers Google B2B 157

Waxing UnLyrical

AUGUST 15, 2011

The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. postlink%%.

Study 74

Study Education Blogging Print 74

Onclusive

MAY 12, 2022

The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

DECEMBER 19, 2017

According to a study conducted by Content Marketing Institute and MarketingProfs, not having a content marketing strategy is the death knell for most people’s content marketing efforts. In fact, the study found that 60 percent of businesses with a documented strategy will get results. You’re likely to close 14.6

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Stephen Waddington

DECEMBER 17, 2020

It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. We made a start at reflecting this by adding new material in the past few months as the book went to print. Since the last edition Liz has retired. The COVID-19 pandemic will affect aspects of society and the economy.

Case Study 201

Case Study Conference Exercises Print 201

Polaris

NOVEMBER 22, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. In her TED Talk, she confides her personal story of overcoming insecurities about public speaking in her post-grad studies and shares an anecdote about a student she encouraged to “fake it until you become it.”.

Publicity 190

Publicity Interviews Training Media Training 190

Stephen Waddington

JUNE 13, 2019

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Melissa Agnes

OCTOBER 16, 2014

College and academics, including me, push to increase enrollments in courses, believing in study, research, and degree programs to educate the next generation of emergency managers. 1 (Printed in Wikipedia, “Lorne M. There are commonly held broad definitions of professions. Now we leave it to you. References.

Education 270

Education Government Policies Wikipedia 270

PRSay

JULY 28, 2021

In the study, web visitors understood: 39 percent of what they read on a desktop screen. When the bureau printed the exact same web pages and left them in employees’ cubicles, accuracy increased by 42 percent. Web pages are 48 percent harder to understand on an iPhone than on the big screen, according to research by R.I.

Mobile 200

Mobile Web Writing Training 200

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Digital and print trades in a given sector are tantamount to a virtual business community. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets.

Pitching 168

Pitching Real Estate B2B Journalism 168

Stephen Waddington

MAY 26, 2021

Startups recorded in the study are focused on one of three areas of innovation: services, business model or specialism. A print edition is also available. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk Services: creativity, data and lead generation, eg.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Deirdre Breakenridge

APRIL 25, 2016

A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years old within the last month.

Print 150

Print Video Technology Mobile 150

Cision

JUNE 5, 2015

Talking Points: Google Street View reveals underwater locations ( Mashable ); Bob Schieffer moves on to Harvard ( CNNMoney ); IHOP unveils new logo ( Wired ); Study shows that women contribute to a third of U.S. buys print products of Columbus Dispatch ( The Columbus Dispatch ). news content ( ABC News ).

Pinterest 120

Pinterest Media Sports Print 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

Buzzstream

NOVEMBER 19, 2024

Think data studies, press releases, and expert commentary. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Similarly, the audience is more offline since traditional PR campaigns are used in places like radio, print, or billboards. Next, let’s look at traditional PR.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Read the full-length study today! billion monthly active users (1.2 Want more insight on how journalists view and use social media?

Journalism 120

Journalism Social Media Media Study 120

Cision

OCTOBER 21, 2016

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Cision

JUNE 12, 2017

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. Another Forrester study found that 52 percent of consumers now purchase based on their values. Advertisers evolve, they don’t disappear, and ultimately they spend more.

Advertising 190

Advertising Advertising Radio Television 190

PRSay

FEBRUARY 1, 2019

This is especially important online, where readers skim even more than they do in print. These liberties have a time and place; for example, you probably wouldn’t want to pepper a case study or article with too many fragments. Readers perceive bullets as each being separate sentences and paragraphs. Copyright © 2019 Ann Wylie.

Writing 164

Writing Case Study Training Print 164

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. Photo by almir1968/iStock / Getty Images. news industry?

Print 102

Print Newspapers Crisis Local 102