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Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

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The Implications of the Growth of Social News

Cision

Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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PR Myth #3 – PR Generates Sales

PR for Anyone

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. The system works! I got a $10,000 client from being on television. Take the time to build out that process. Anyone can get publicity! Again, It could.

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How to Give a Great Media Interview

PR for Anyone

The system works! I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell. PR FOR ANYONE. Anyone can get publicity!

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Journalism and News Trends for PR Pros

Cision

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

Traditional media skills such as radio broadcasting and television production are still vital. The DoD continues to manage its own television and radio service, American Forces Network, to communicate with service members and their families — even as it also rolls out on-demand streaming of video and radio.