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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Online: 6,877,000 Print, Weekday: 2,592,000, Print, Weekend: 1,713,000) National Post : Another national newspaper, it is considered to be more political (conservative) than the Globe & Mail. It has both radio and television in both French and English. The majority of its readers are in western Canada. million (84.6%

Print 100
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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Yet television talk and news has been surprisingly resilient. Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. Can you do a demo?

Print 245
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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

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Why Advertising Isn’t Dead

Cision

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239
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Be on TV

PR for Anyone

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. In the video above, I share how the Today Show does this. So never let a published story or television segment get you down that it wasn’t you. Watch the video above and/or read the transcript below.