Stephen Waddington

JANUARY 7, 2021

Anyone working in culture, entertainment, sports, and travel made cuts. Print and events have ceded to digital. The pandemic has also reset how we think about many of the operational areas of business including offices, travel, and technology. When the economy does turn, it will be quick, as sectors reopen.

Agency 171

Agency Energy Travel Government 171

Polaris

DECEMBER 1, 2014

In 1891, August Oetker sold baking powder with recipes printed on the back. And in 1900, Michelin gave drivers information on auto maintenance and roadside travel in its inaugural Michelin Guide. Well, maybe not the hills. but definitely old.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Beyond PR

APRIL 10, 2017

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Is it local, budget friendly travel?

Travel 52

Travel Pitching How To Print 52

PR for Anyone

DECEMBER 5, 2023

Whether she’s a fitness enthusiast, an avid traveler, or simply someone who appreciates practicality in her everyday life, there are thoughtful and functional gifts that cater to her dynamic lifestyle and will be perfect this holiday season. It’s perfect for traveling too since it just tucks right in your tote bag.

Travel 130

Travel Hotels Print Meeting 130

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. It’s running a reduced service for essential travel online. It is continuing to update its customers with travel and timetable updates.

Branding 157

Branding Brand Travel Government 157

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. But I’d also seriously travel! It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele.

Communications 253

Communications Data Local Survey 253

Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.

Pitching 120

Pitching Travel Trends Print 120

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. Has the time come for PR and 3D printing? Its 3DPlusMe division partners with companies like Marvel and MLB to produce 3D-printed personalized merchandise. Not sure if this will take off, but worth a look.

Wireless 120

Wireless Print Hotels Travel 120

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Craft a seasonal survey.

Pitching 136

Pitching Print Survey Local 136

Cision

JULY 14, 2016

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. What are some of the biggest PR challenges travel and lifestyle brands face?

Travel 120

Travel Agriculture Tourism Internal 120

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The COVID-19 crisis is hastening the digitisation of news from print to internet services. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102

Print Newspapers Crisis Local 102

Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The exception may be local and hyper local print that connects directly with communities. This is a shift that was already underway as a result of Brexit.

Tourism 118

Tourism Fashion Retail Travel 118

PRSay

JUNE 15, 2020

History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Yes, people still read print publications, especially in niche media. Without large-scale events as an advertising vehicle, businesses need to think outside the box to reach these customers.

Consumer 109

Consumer Travel Local Community 109

Cision

MAY 11, 2016

You’ve worked with some of the top travel and tourism brands. I have always believed in creating an environment that motivates you – seek out destinations that you dream of traveling to and hotels that you would love to stay at. What are your secrets to success? How do you envision the future of PR? Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. A few of my Seattle-based public awareness clients targeted mainly the city proper.

Print 120

Print Tourism Transportation Film 120

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. Work travel sucks. Consultants tend to travel a lot for work. And, like many, I particularly enjoy the Sunday edition. I mean, really sucks. To agency sites.

Corporate 148

Corporate Fashion Agency Travel 148

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

APRIL 10, 2017

Technically, United was within its rights to remove passengers; nearly every ticket we buy contains small print about the risk of being bumped. It offered as much as $800 and a hotel stay to anyone who would volunteer to take a later flight, but it had no takers.

Airlines 159

Airlines Hotels Crisis Reputation 159

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Not that long ago, TV producers wanted you in their studio for an interview, which meant you were faced with the time and expense of traveling. The New York Times has about 833,000 print subscribers, which is impressive on its own merits.

Print 78

Print Newspapers Media Skype 78

Waxing UnLyrical

JUNE 26, 2013

However, before you print out a bunch of coupons and drop them off, you want to make sure that each coupon has an individual number or grouping, so that you can track exactly where each redeemed coupon has come from. All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end.

Creativity 103

Creativity Measurement Print Analysis 103

PRSay

MARCH 22, 2017

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. Information travels quickly. But Stone said she kept her card. How could everyone screw this up? Prepare a statement. In today’s media environment, publications cover events live.

Crisis 119

Crisis Sports Television Print 119

Contently - Strategy

JULY 22, 2021

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

Travel 76

Travel Hotels Storytelling Content Marketing 76

ImPRessions - Crenshaw Communications

JULY 11, 2018

This may not be as easy as it sounds given travel schedules and other commitments, but it’s important to seize the opportunity. The story can be pitched targeting media in another vertical, or the agency may approach a broadcast outlet in the wake of a print story. What happens after the reporter says yes? Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

Cision

SEPTEMBER 29, 2016

I, for instance, edit travel content for Expedia. Author Matt Villano writes for a variety of print and online outlets, and generally covers interesting people, interesting places, life as a parent, food, wine, science, business, technology and gambling. With this in mind, I’m likely not going to write a puff piece about Kayak.

Pitching 0

Pitching Journalism Writing Print 0

Cision

AUGUST 4, 2015

It involves cramming in a lot of facts on disparate subjects (complicated by travel, public speaking and baby-kissing), with the hope of raising enough money to win it all. It seems that no topic, however far afield from their area of expertise, is off-limits for U.S. presidential candidates.

Radio 120

Radio Interviews Print Travel 120

Public Relations Sydney

NOVEMBER 2, 2014

For example, a business that is in the travel industry would most likely target travel news and publications. Here is a media release template for a traditional print media release. The most critical part of drafting a media release is to ensure it is newsworthy.

Media 89

Media eBook Survey Travel 89

Solo PR Pro

NOVEMBER 28, 2023

You can do this through local print shops and it is affordable and a wonderful gift. For the client who’s always on the go, create a travel-themed package with high-quality travel essentials. A lower cost alternative is to take a photo and have it turned into a piece of art.

Local 95

Local Travel Print Groups 95

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? For example, do you want to work in travel or financial services? Strategy is the key word in that question. We must be strategic in the outlets we target, in the way we target the outreach and in the timing of the outreach. Should there be a broadcast element to the strategy?

Pitching 0

Pitching Training Media Relations Newspapers 0

Waxing UnLyrical

APRIL 23, 2012

I wasn’t looking forward to the four hour-ish drive (one way) after my first week at a new job, having traveled across the country both of the preceding weeks, and more travel coming up this week and next… but one’s Better Half is one’s Better Half. So how about we commit to traveling a bit out of our bubbles?

Travel 87

Travel Meeting Print Social Media 87

Buzzstream

JANUARY 28, 2025

Travel (45%) and Business (30%) are the easiest industries to gain links to. Print, TV, and radio only comprise 25% of journalists primary publishing medium. In our SEO and digital PR analysis , weve seen huge jumps in organic traffic for sites from links gained through digital PR. Industry-Specific Stats 26. BuzzStream ) 27.

Digital PR 71

Digital PR Branding Brand SEO 71

Barokas

JULY 17, 2017

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010.

Meeting 68

Meeting Hotels Travel Local 68

Cision

JULY 12, 2016

It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets. My hobbies outside of work include…cooking/baking, traveling, spending time outside (love the beach), decorating and spending quality time with my loved ones. That… and coffee. My biggest pet peeve is…heavy nasal breathing!

Television 120

Television Crisis Crisis Management Fashion 120

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Government 151

Government Crisis Energy Community 151

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again).

Meeting 81

Meeting Media Travel Interviews 81

5W PR

AUGUST 27, 2020

Are Satellite Media Tours Still Possible Since satellite media tours involve a brand’s spokesperson being interviewed by multiple media outlets around the world without a spokesperson traveling to different locations, satellite media tours are still possible. Consider the Importance Of B-Roll Footages. Understand Decision-Making in Newsrooms.

Media 68

Media Radio Travel Interviews 68

NewsWhip

JULY 9, 2024

One of our partners – America’s largest Digital and Print Publisher Dotdash Meredith – is busy providing quality content to readers seeking a reprieve from the relentless cycle of political news. That’s where NewsWhip comes in, courtesy of our world’s only predictive social analytics platform.

Print 78

Print Analytics Facebook Instagram 78