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Tips for Getting your Tech News Covered in China

Flack's Revenge

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201
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Behind the Headlines with Suki Mulberg Altamirano

Cision

I also love writing. Communication trends will always be changing and while it’s important to keep up with the latest channels and methods, what really creates news (whether it’s print, digital, broadcast or social) is something that’s newsworthy.

Travel 243
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5 Essentials of an Effective Content Marketing Strategy

Polaris

In 1891, August Oetker sold baking powder with recipes printed on the back. And in 1900, Michelin gave drivers information on auto maintenance and roadside travel in its inaugural Michelin Guide. If your organization is like most others, you probably don’t have a half dozen writers hanging around just waiting to start writing content.

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PR 101: How to Pitch Travel Journalists

Beyond PR

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Is it local, budget friendly travel?

Travel 52
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Pitching Food Content with Saveur Digital Editor Dan Dao

Cision

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.

Pitching 120
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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Pitching 150
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Behind the Headlines With Lauren Kaufman

Cision

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. What are some of the biggest PR challenges travel and lifestyle brands face? What drew you to the PR industry?

Travel 120