Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Onclusive

JUNE 2, 2021

After specifying your target audiences, you’ll want to choose the best mix of platforms for delivering your message, including specific channels such as TV, top tier digital media outlets or social media, and specific formats such as a press release, a press conference or a series of videos.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more.

Measurement 370

Measurement How To Analysis Hotels 370

Deirdre Breakenridge

NOVEMBER 16, 2021

” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. In my video, I offer three tips to help leaders to not only show up well versed but to also be open, mindful, and ready for topics and questions that they may not expect or want to be asked.

Ethics 195

Ethics Interviews Media Print 195

Cision

MAY 24, 2016

“Some stories will work well in print, others in video. John starts by highlighting the Times’ strong print and online presence and the confusion around embargo times. The earlier we can do, the more we can do with photo and video, the better off we are.” Richard agrees. Q: What are your pitching pet peeves?

Film 211

Film Pitching Print Journalism 211

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

Trends 124

Trends SEO Leadership Print 124

Buzzstream

FEBRUARY 17, 2025

Something that Google addressed in a helpful video recently.) For instance, in November 2023, a TikTok user posted a video showing her Stanley drinking mug survived a car. Offline – Radio, TV, Print Why? In this case Im mainly talking about offline mentions in radio, TV, and even print magazines.

Digital PR 112

Digital PR Report Google Radio 112

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Entrants should definitely read the fine print in the rules/guidelines before entering. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. If theyve accepted your pitch, share additional content for publication like videos, graphs, and data visualization. Do: Offer extra ideas and be proactive.

Pitching 104

Pitching How To Media B2B 104

Stephen Waddington

OCTOBER 5, 2018

The phone has become an underused tool Double spaced press releases for edits and notes Printing at a dedicated workstation from disk, documents shared via hard copy Sharing a dial-up modem and email address between the whole office Photocopying, posting and faxing press releases Printing and collating press kits for an event An embargo was an embargo (..)

Agency 135

Agency Web Print Newspapers 135

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JULY 10, 2023

Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 157

Print Newspapers Google B2B 157

Business Wire

MAY 18, 2017

Perhaps none have been affected more than print newspapers. So they’re doing audio, they’re doing video, print, and I just admire the skill that is required now to do credible journalism and to do it fast.” It used to be that you had a 24-hour news cycle and now you have a 24-second news cycle.” “And

Newspapers 181

Newspapers Industry Print Journalism 181

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. Using paid media, you can promote content about the new branding through distribution, social ad campaigns, Adwords for Video, PPC ads, and more to get top-of-mind with the new look. Social media profiles and content. business cards. contract templates. one sheets.

Corporate 270

Corporate Branding Brand Guidelines 270

Shift Communications

MAY 6, 2015

Last week, I was afforded the chance to wear a sharp suit coat and attend a Publicity Club of New York luncheon on the rise of digital video. This was a publisher-centric panel, with editors from Mashable, FT, WSJ, Fast Company, Vox and USA Today, discussing prevalence of digital video content. This isn’t an ad-tech post.

Video 60

Video Print Pitching Mobile 60

OnePitch

APRIL 16, 2024

Video, and edits Inc. Insider, a print section that curates expert advice from entrepreneurship's brightest. Tim Crino is a senior editor at Inc. where his coverage focus is on cybersecurity and data privacy. He also oversees Inc.'s s book reviews, collaborates on strategies for Inc.

Privacy 103

Privacy Print Video Data 103

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Once we receive images, video or the highlights from a newsworthy speech or panel discussion, we package and pitch to relevant press for media coverage that can continue for weeks afterward.

Pitching 185

Pitching Survey Video Examples 185

Deirdre Breakenridge

APRIL 25, 2016

Snapchat turns moments into one-time secrets, Vine has evolved videos into mini versions of themselves, and Periscope (Twitter’s live video-streaming platform that lets you view “transmissions” for up to 24 hours after the live broadcast) all help to facilitate a digital conversation that’s meant to fade with time. What Jane said.

Print 150

Print Video Technology Mobile 150

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. adults spend an average of 1 hour, 16 minutes each day watching video on digital devices ? So, we know people are spending FAR more time on digital media (and video) than they are on print.

Consumer 104

Consumer Print Reddit Video 104

Stephen Waddington

MAY 26, 2021

Video calls mean that everyone presents the same in credential and new business meetings. A print edition is also available. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk Founders have been able to create content and meet people in a way that wasn’t previously possible.

Agency 161

Agency Report Print Healthcare 161

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. Now, I know the print newspaper has its downsides. So, if we believe the naysayers, if I read the print newspaper I will: Miss out on “breaking news” By the time the hard copy Star Tribune hits my stoop each morning at 5 a.m.,

Newspapers 152

Newspapers Print Local Instagram 152

Prowly

JANUARY 29, 2025

With a platform like this, you can analyze brand sentiment and monitor media ( print & broadcast as well). Brandwatch, Prowly Meltwater) to analyze your brand mentions vs competitors across the internet as well as broadcast and print media. What may prove to be a great help? Comprehensive monitoring tools like Prowly. How to do it?

Measurement 104

Measurement Branding Brand Analytics 104

Prowly

FEBRUARY 20, 2025

Being featured in print or broadcast can enhance your credibility, be perceived as more prestigious, andmost importantlyhave a longer-lasting impact than a simple post or tweet. With Prowly, you can track both print and broadcast mentions alongside digital coverage, ensuring a comprehensive media monitoring strategy.

Writing 104

Writing Communications How To Internal 104

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures. The distribution of printed content is limited to physical relationships while the audience for an owned digital property will be limited. Trust is more complex.

How To 113

How To Media Print Infographics 113

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Think video, slides, stills or a combination. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option?

Conference 120

Conference Print Trade Shows Advertising 120

Cision

MARCH 21, 2016

Video- and image-based content fell slightly behind with 11.5 Carol Ladwig of Snoqualmie Valley Record says, “video- and image-based and multimedia (content) all provide more access points into a story, for more diverse readership.” Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

APRIL 10, 2017

Many captured the scene on their smartphones, and the video was more shocking than the headline; the man is screaming as he is wrenched from his window seat and dragged down the aisle, his face bleeding after apparently hitting an armrest. The airline offered up to $800 for anyone willing to give up his seat and fly later.

Airlines 159

Airlines Hotels Crisis Reputation 159

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Video is never, ever going away. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. 45% of people watch more than an hour of Facebook or YouTube videos a week. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Video Training Survey 136

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media.

Advertising 190

Advertising Advertising Radio Television 190

PR for Anyone

AUGUST 20, 2020

In the video above, I share how the Today Show does this. Watch the video above and/or read the transcript below. Watch the video above and/or read the transcript below. The videos are short, easily digestible and give you lots of tips to be on TV and/or in print or radio/podcasts. That’s what old is new again.

Television 130

Television Radio Pitching Print 130

Sword and the Script

OCTOBER 5, 2021

The tool includes broadcast-quality video production, conference scheduling, supports multiple presentation types, and provides breakout rooms and virtual networking options. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PR tech mentions.

Software 181

Software Tools Print Technology 181

Landis PR

APRIL 12, 2021

So stories tend to be tight, with an emphasis on video. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Performance isn’t typically an issue in print — using prose to tell a compelling story is.

Meeting 98

Meeting Media Print Enterprise 98

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. But there are other reasons why video is important. Video is among your most powerful tools.

Media 120

Media Television Video Print 120

PR for Anyone

JANUARY 20, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. You got the YES! Know your soundbites.

Interviews 130

Interviews How To Media Television 130

PRSay

JANUARY 13, 2021

Print publications. Corporate video views and duration (compared to video length). Here, you might show the supporting data behind your recommendation for a Teams video presentation followed-up by a summary email plus a scheduled time to post Q&A on your chat channel. Communication Channels. Microsoft Teams.

Internal 189

Internal International Data Communications 189