Agility PR Solutions

AUGUST 4, 2024

But these two expectations have brought businesses to a conflicting crossroads of mutual exclusivity—the more personalized and targeted brand communications are, data privacy is likely to be more vulnerable. appeared first on Agility PR Solutions.

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Agility PR Solutions

NOVEMBER 7, 2023

Crisis situations can strike from seemingly nowhere at any time, and how well a healthcare organization responds can have a profound impact on their (often hard-earned) brand reputation, their credibility, and […] The post Healthcare PR: Navigating crisis communication and upholding mental health privacy appeared first on Agility PR Solutions. (..)

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Agility PR Solutions

AUGUST 3, 2022

New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets.

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Axia PR

JUNE 3, 2023

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.

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PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

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Agility PR Solutions

NOVEMBER 16, 2021

With the issue of consumer privacy remaining a key brand and business challenge, new research from consumer data management firm mePrism offers a new picture of an American population aware that its personal data is being sold for profit, but confused about what is being sold and for how much.

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Agility PR Solutions

OCTOBER 25, 2023

Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention.

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Agility PR Solutions

JUNE 22, 2023

Ensuring data privacy is critical for the success of your SEO and online marketing plans. Unfortunately, many businesses fail to adequately safeguard the personal information provided by millions of users on online platforms.

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Agility PR Solutions

AUGUST 18, 2024

New research from tech consulting firm Searce shows an early but significant group of companies in the US and UK […] The post Big AI is here: Many businesses in the US and UK are upping their investments to $25 million this year, despite privacy and talent concerns appeared first on Agility PR Solutions.

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Agility PR Solutions

MAY 16, 2024

New research from data security firm Immuta announced The AI Security & Governance Report more closely explores […] The post The double-edged sword: The risks and rewards of AI examined in new study—does productivity boost counter security and privacy risks? appeared first on Agility PR Solutions.

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Agility PR Solutions

MARCH 21, 2023

Data privacy is a significant concern for businesses of all sizes. To do this effectively, CX professionals must […] The post 8 ways to protect your customers’ data privacy in your CX practices appeared first on Agility PR Solutions.

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Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

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Axia PR

DECEMBER 21, 2021

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

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Agility PR Solutions

NOVEMBER 28, 2022

The post App marketers report rising optimism amid macroeconomic and privacy challenges appeared first on Agility PR Solutions. Liftoff’s 2022 App Marketer Survey brings together responses from over 500 mobile app marketers from […].

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Agility PR Solutions

JANUARY 26, 2023

It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions. Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online.

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Business Wire

DECEMBER 7, 2023

See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

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5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

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Agility PR Solutions

JUNE 21, 2022

The post Marketing automation: Balancing benefits of technology with respect for privacy appeared first on Agility PR Solutions. They can perform better marketing automation by designing customized campaigns and targeting focused groups. The implications for marketers The debate over […].

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ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How have you adjusted your partnerships to account for privacy? However, beware!

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Agility PR Solutions

JANUARY 28, 2021

The post Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices appeared first on Agility PR Solutions. But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […].

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PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports.

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Agility PR Solutions

MARCH 2, 2020

Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in five consumers have gone so far as to delete an app from their […].

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Mark My Words

MARCH 20, 2024

“The blunt truth is, in the realm of celebrity, privacy is a myth. Borkowski added that, had the palace originally been clearer about what exactly Kate’s abdominal surgery was, it might have violated her privacy — but it might also have kept questions from spinning out of control.

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Agility PR Solutions

DECEMBER 19, 2022

The post 2023’s CMO: Report shows AI, social toxicity, and data privacy forge the future of marketing appeared first on Agility PR Solutions. Business insights firm Gartner offers valuable insights with its top five predictions that marketing leaders must incorporate in their strategies in 2023 and beyond […].

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Axia PR

MAY 3, 2021

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google. While each web page has a different role to play, an integrated privacy policy could add an x-factor. While each web page has a different role to play, an integrated privacy policy could add an x-factor.

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Agility PR Solutions

DECEMBER 16, 2019

Customer trust and data privacy go hand-in-hand, but too many marketers don’t understand what’s involved in this digital handshake—nor what’s at stake. The post Brands lacking a privacy-first culture risk losing customer trust appeared first on Agility PR Solutions.

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Agility PR Solutions

AUGUST 29, 2019

The post 5 solid tips for PR pros on protecting online privacy appeared first on Agility PR Solutions. At the same time, they make it harder for PR pros to be heard and work on damage control. It’s tough to get […].

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Agility PR Solutions

FEBRUARY 12, 2020

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. The post Smart brands are taking privacy and security seriously—here’s what leaders are doing right appeared first on Agility PR Solutions.

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Agility PR Solutions

FEBRUARY 11, 2021

It’s not like data privacy wasn’t a big issue in the old world, but in the age of COVID, with the quick shift to remote work and the need to access people’s health info, it’s never been more front-and-center on consumers’ minds—which is why it must be front-and-center on the strategic agendas for brands and […].

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Stephen Waddington

MAY 4, 2019

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Whatever your view of personal privacy it’s hard to argue that this is a good thing.

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ImPRessions - Crenshaw Communications

MARCH 27, 2024

Shortly after the video’s release, Kensington Palace posted a statement thanking the public for its response to her diagnosis and “the understanding of their request for privacy at this time.” Do not expect privacy The harsh truth about being a member of the Royal Family is that you can’t expect any privacy.

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PR in High Definition

APRIL 25, 2018

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Assess the risks.

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Agility PR Solutions

SEPTEMBER 12, 2019

As cyberspace expands, the government is tightening regulations relating to security designed to protect people’s privacy. The post Tightening privacy laws presenting challenges to online marketers appeared first on Agility PR Solutions. More recently, some U.S. states have followed suit, […].

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The Stalwart Blog

JANUARY 12, 2020

The post New web privacy laws and the Crisis PR issues that can arise from them. Find somebody that you can trust to go over what your crisis communications response plan is and how it should integrate with your operations. The stakes are even higher than they were before. appeared first on Public Relations Security.

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Agility PR Solutions

OCTOBER 23, 2019

consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte. Privacy is at an inflection point in retail, […].

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Agility PR Solutions

FEBRUARY 10, 2020

The post 2020’s changing attitudes on climate change, tech adoption, privacy and trust appeared first on Agility PR Solutions.

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ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. Moreover, pay attention to the tone of data privacy stories. Context matters. All breaches aren’t the same.

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