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Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How have you adjusted your partnerships to account for privacy? However, beware! It’s frustrating.
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.
Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Catalin is ZDNet’s cybersecurity reporter.
These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. PR teams can now automate routine tasks like creating basic news releases, social media updates, and media monitoring reports.
The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Big tech companies are reporting fat margins, and then laying off thousands of employees. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. That builds trust.
In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out.
Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.
A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. Today we’ve published a report Corporate Digital Responsibility: What You Need To Know Right Now. However, data breaches or leaks have become commonplace.
With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors. times more likely to report increased lead quality. Platform Selection and Management Choosing the right technology platform supports program success.
The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. Three question areas in particular – about goals, issues and technology – stood out to me. The Annenberg survey listed data privacy, health care and diversity as social issues.
A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report. A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used.
The “panel based” approach to inferring earned media exposure is statistically invalid and vastly limits the insights which can be used for reporting and optimization. In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. Onclusive PR Attribution is in no way impacted by the Jumpshot closure.
For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. According to reports on the latest Edelman Trust Barometer, public trust in tech companies has “cratered.” As a sector, technology has lost its luster.
From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Know your media targets.
The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Act quickly .
After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. But it did so in a way that invited support from data security experts and tech influencers and positioned the company as protecting the privacy of all iPhone users. At least for now.
2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. However, it’s a double-edge sword.
Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. million in penalties for alleged violations involving its targeted-advertising practices.
Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. .
From major deals and mergers to revenue reports, there’s no shortage of ad tech coverage on the site. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. It’s quite different from how reporters talk about companies, so it’s a fresh angle.
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.
Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices.
Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. The FDA reported over 3,300 medical device recalls in 2022, demonstrating how common these situations have become.
This approach to attribution is statistically invalid and vastly limits the insights which can be used for reporting and optimization. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. Onclusive maintains PR Attribution , a proprietary solution which we invented nearly a decade ago.
As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. AI will bring benefits and risks.
This not only makes it hard for new talent to get up to speed, but it turns ordinary things like reporter conversations and strategic discussions into cryptic and complicated exchanges. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests.
Prominent tech reporters are compelled to grab the latest news, publish, and keep the ball rolling on to the next thing. Here, the goal may be to score a mention in a key report in the absence of a paid relationship. Taming the technology beast. A transactional PR-journalist/influencer relationship. The need for speed.
The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.
New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Illustration credit: golden sikorka ].
The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review. Technological advances are commonplace and there is nothing inherently improper about using a reliable artificial intelligence tool for assistance,” the judge wrote.
A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.
Click HERE to download entire report. RISK 7: RAPID TECHNOLOGICAL CHANGE Threat : Failing to adapt to new technologies and regulations could leave companies behind and damage their image. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025.
As Wired reporter Louise Matsakis writes, “Many people on Tinder choose to sign in with their pre-existing Facebook profile because it’s simply easier to transfer photos to the dating app and find out whether they have mutual friends with a potential match. Millennials are apathetic about digital privacy.
If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.
I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Each reporter profile includes links to content, topics, social profiles among others.
In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?
Prominent tech reporters are compelled to grab the latest news, publish, and keep the ball rolling on to the next thing. Here, the goal may be to score a mention in a key report in the absence of a paid relationship. Taming the technology beast. A transactional PR-journalist/influencer relationship. The need for speed.
He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Writing a book about a fast-moving area of technology has challenges. Data privacy and security are also a concern. It helps solve the blank page problem.
However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals. Insurance industry innovations.
Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Popular applications include search, information, entertainment and travel. vci-2021.
Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.
They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023.
That’s so they would fit in the report we’d mail to the client – and a three-ring binder backup we’d keep on a storage shelf. And so as Richard Carufel , the longtime editor of Bulldog Reporter said to me, “Burrelles deserves a royal sendoff.” We kept the originals. But there was an art to photocopying those clips. Indeed, they do.
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