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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

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On the Ground at ADWEEK 2024: Insights We’re Implementing into Our Practice

5W PR

Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. These statistics highlight the power of retail media as a consistent, long-term strategy. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. Are they really worth the data privacy trade-off? CES boosts brick-and-mortar retail. CCPA has an impact.

B2B 208
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Talk to me

Stephen Waddington

One in four voice users have searched for information about fitness, food and drink, health, retail, and travel and leisure. Devices and usage Alexa is the most widely recognised and used voice-activated tech in the UK with 30% of people using Amazon’s technology. Food delivery is the most popular use for voice commerce.

Privacy 199
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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182
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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 The act regulates tracking technology that lets businesses target ads to people who have visited their websites. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78