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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. .

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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

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Snack on This: Goals, Agendas & Secrets in Social Media

Rock the Status Quo

They aren’t juicy or scandalous, but they are something I can’t share outside of close friends for family privacy reasons. I’d also rather write something than clean house or do yard work – but I wouldn’t say those are secrets. But don’t we all have an agenda on social media?

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Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. So why am I writing about this? This leads me to and enforces my second reason for writing this article: The use of Google Glass to invade and violate the privacy of others. Well, for two reasons. So just what is Google Glass?

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You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

You can write a funding announcement press release in your sleep. . Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You secretly hope you’ve been shadowbanned on Twitter.

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