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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Good thought leadership is not easy; if it was, everyone would do it. Don’t skimp here. Comply with regulations, law, industry standards & ethical practices.” This seems obvious.

B2B 179
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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

The PR software community has taken note and they are responding. Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. These features add to the list of AI use cases in PR software.

Software 145
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Physician Internet Defamation: How Doctors Can Deal with False Reviews and Protect Their Reputation

Melissa Agnes

A note about HIPAA: The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is essentially medical privacy legislation that, for purposes of this blog, prevents physicians from discussing patients and information about their health. According to Software Advice ‘s 2013 survey of more than 4,500 U.S.

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How to Get Quality Leads on Your Blog

Cision

Search the web for the first marketing automation software you find, build your form, upload it to your blog, and done. If you use marketing automation software (e.g. 6: Take reader privacy seriously. If you’re not sure where to start, ShoutMeLoud has some good tips on how to write the perfect privacy policy for your blog.

Blogging 168
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Data disconnect: New study finds 4 privacy disconnects between marketers and consumers

Agility PR Solutions

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78
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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Instead, Boeing CEO Dennis Muilenberg resisted action to curb use of the aircraft, insisting that the problem could be corrected by a software fix and better pilot training. In his mind it was that pesky software flaw that could be fixed and handled with pilot education.