5W PR

OCTOBER 22, 2024

With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system. It’s crucial to stay on top of these changes to help clients navigate the shifting landscape of digital advertising and ensure their messaging remains effective in a more privacy-conscious world.

Retail 78

Retail Privacy Advertising Advertising 78

Melissa Agnes

DECEMBER 3, 2014

Create systems to ensure unsubscribe requests are implemented within 10 days of receipt. Establish processes for tracking those who have consented, the dates of consent and the manner of consent (preferably through an automated system). Update your privacy policies to ensure compliance with CASL’s privacy requirements.

Policies 205

Policies Privacy Crisis System 205

5W PR

MARCH 12, 2025

Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations.

Case Study 78

Case Study Branding Brand Ethics 78

5W PR

FEBRUARY 1, 2025

Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

MAY 15, 2019

In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax. Equifax was slow, even clumsy, in responding to the scope of the breach and the impact on those affected, in part because it lacked those early-warning systems that signal a major public backlash.

Reputation 245

Reputation Airlines Automotive Software 245

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If you don’t, here’s the scoop: in 2019, Google announced FLoC – the Federated Learning of Cohorts, a system standard to solve for the demise of third-party cookies, those bits of code that carry data about our web browsing activities and interests. It’s valuable currency for advertisers when it comes to targeting.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

JUNE 28, 2023

As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems. Concerns about job losses, privacy breaches, and ethical use are widespread. For PR, the task is to highlight these opportunities while navigating the hurdles related to privacy, access, and hardware requirements.

Technology 170

Technology Strategy Privacy Healthcare 170

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Branding Brand Instagram 69

Mark My Words

OCTOBER 22, 2024

In my experience, celebrities enter this Faustian bargain understanding, on some level, the loss of privacy it demands. The trouble is, once you’re in the public eye, reclaiming privacy is a near-impossible task. And most insiders know this, or at least they think they do.

Privacy 60

Privacy Transportation Film Construction 60

Cision

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Conclusion: Creating a Social Selling System. Company pages are often restricted in terms of how they can engage with social users.

How To 198

How To Instagram Social Media LinkedIn 198

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 102

Social Media Privacy Media Employee 102

Onclusive

MAY 31, 2018

In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. In this climate, it can be hard to distinguish smart digital marketing from hacking a broken system , and legitimate news vs. disinformation, hype and outright fake, lying news.

Social Media 174

Social Media Marketing Media Facebook 174

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

5W PR

MARCH 18, 2025

Best practices include: Prompt notification to affected parties Clear explanation of compromised data Free credit monitoring services Dedicated support channels Regular progress updates Security Enhancement Communication Detail specific improvements made to prevent future breaches: System upgrades New security protocols Staff training programs Third-party (..)

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PRSay

JUNE 23, 2021

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests.

Crisis 146

Crisis Insurance Insurance Exercises 146

Contently - Strategy

MAY 13, 2024

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

PRSay

JANUARY 16, 2020

It’s now more crucial than ever to proactively assess vulnerabilities and create systems to intercept and neutralize issues before they become crises. As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”.

Reputation 183

Reputation Privacy Banking Ethics 183

Rock the Status Quo

AUGUST 15, 2014

Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue. If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. For family, the feelings of shock and horror might never go away.

Pitching 272

Pitching Viral Interviews Education 272

wiredPRworks

AUGUST 5, 2017

All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep These third party sites have separate and independent privacy policies.

Privacy 40

Privacy Policies Customer Service System 40

Stephen Waddington

MARCH 29, 2020

Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society.

Crisis 167

Crisis Government Privacy Sports 167

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. Unlike United’s experience, the reputation damage from Equifax’s massive privacy breach will haunt it for years. The results were often ugly.

Airlines 180

Airlines Reputation Journalism Crisis 180

Agility PR Solutions

APRIL 19, 2022

Most marketers are now using or considering zero-party data—data that consumers voluntarily provide brands—in order to combat increasing challenges with data deprecation, resulting from browser and operating system restrictions as well as a growing number of privacy laws, according to new research from Forrester Consulting and SheerID.

Data 86

Data Privacy Marketing System 86

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Newsguard Technologies will in effect create a ratings system, or as they put it, a “nutrition label” for news sources. The startups.

Government 149

Government Wikipedia YouTube Google 149

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

To its credit, YouTube has been aggressive in its response, promising to clean up its comments system, improve its video recommendations engine, and apply more stringent brand safety standards. Compare their response, for example, to Facebook’s reaction to its data privacy scandal, which has gone from bad to worse.

YouTube 130

YouTube Branding Brand Comparison 130

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 102

Privacy Google Advertising Advertising 102

Melissa Agnes

DECEMBER 3, 2014

Create systems to ensure unsubscribe requests are implemented within 10 days of receipt. Establish processes for tracking those who have consented, the dates of consent and the manner of consent (preferably through an automated system). Update your privacy policies to ensure compliance with CASL’s privacy requirements.

Policies 100

Policies Privacy Crisis Management Crisis 100

Prohibition

FEBRUARY 18, 2021

Facebook overhauls its privacy setting. Apple iOS 14 privacy features may impact ad targeting on Instagram. The iOS operating system could soon restrict the amount of data Facebook and Instagram collect for targeted advertising.

Social Media 118

Social Media Trends Media YouTube 118

Presspage

MAY 2, 2018

Do not pass on press lists: The data in your system remains the property of the journalists. Protect your PR infrastructure: All systems on which journalist's data are collected, processed, or stored should be made as secure as possible. You have to know what data is collected, where and how it is stored and when it is removed.

Privacy 103

Privacy Data System Tools 103

Presspage

DECEMBER 2, 2021

PressPage not only communicates this by means of its privacy statement but as the processor of personal data it also ensures that a DPA (data processing agreement) is concluded with its customers, as required by the General Data Protection Regulation.

Software 135

Software Enterprise Data Internal 135

Contently - Strategy

AUGUST 28, 2024

In addition, parallel trends related to data privacy and the ongoing retirement of third-party cookies make it clear that businesses need more maturity in customer data and analytics. For example, your organization may house the data you have in disparate systems. After all, AI runs on data.

Content Marketing 52

Content Marketing Trends Marketing B2C 52

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Another 35% said a simple assimilation of data across their brand’s ad-tech/martech system would help them prepare. 32% expressed a need for clear management policies relating to consent and privacy.

Data 88

Data Privacy Survey Policies 88

5W PR

APRIL 3, 2025

Stakeholder Engagement and Trust Building Strong stakeholder relationships act as an early warning system for emerging issues. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.

78

78

PRSay

AUGUST 17, 2023

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. While brands can share links to Threads posts on Instagram stories and its bio to cultivate a following, you’re still annoyingly starting from scratch.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The system works! PR FOR ANYONE. Anyone can get publicity!

Media 130

Media Pitching Privacy Video 130