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The Impact of AI, Automation, and Analytics in Modern PR Strategies

5W PR

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Privacy concerns are paramount, particularly regarding data collection and analysis. Transparency in AI usage is essential for maintaining trust with audiences.

Analytics 146
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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

These principles should shape policies, training programs, and daily operations. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78
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Preparing For A Cookieless Future In Digital Marketing

5W PR

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. These approaches focus on maintaining advertising effectiveness while prioritizing user privacy.

Privacy 78
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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Training and Support Effective training ensures employees understand program objectives and feel confident participating. This includes: Social Media Best Practices Training should cover platform-specific best practices, content optimization, and engagement strategies.

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How PR Can Bridge the Gap Between Defense Tech and the Public

5W PR

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

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Mastering the Machine: Creating an AI Policy for Your Organization

PRSay

AI policies should help your employees use AI tools ethically and securely, consistent with your organization’s values If your organization uses an internet-based AI tool such as ChatGPT, then data shared will become part of the tool’s training and available to other users. federal judge imposed fines on two attorneys involved and their firm.

Policies 178
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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182