ImPRessions - Crenshaw Communications

APRIL 12, 2018

Here are 8 tech PR tools for a B2B thought leadership plan. A scandal like a privacy breach? The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications. Stellar bylined content. Seeing your byline next to an article in VentureBeat or AdAge is a great feeling. Relevant legislation pending?

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. 47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

The best privacy crisis is the one that doesn’t happen, of course. For any team that traffics regularly in confidential or sensitive information, or simply as a matter of policy, they should consider communicating outside normal email through encrypted messaging apps and other secure tools. Have a digital media policy.

Privacy 120

Privacy Crisis Policies How To 120

5W PR

DECEMBER 21, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Employ advanced analytics tools to identify patterns and trends, enabling more accurate predictions and personalized recommendations.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.

Publicity 78

Publicity Privacy Technology Ethics 78

David PR Group

SEPTEMBER 17, 2014

It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. After Huffington Post published my blog, I reached out to Cuban and asked if he would answer some additional questions about Cyber Dust and online privacy.

Privacy 80

Privacy Groups Reputation Social Media 80

5W PR

OCTOBER 22, 2024

Marketing, while a powerful tool for prompting consumer action, can only go so far—it’s crucial to align marketing with operations. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

DECEMBER 30, 2024

In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. Use social listening tools to track mentions and relevant keywords. Respect copyright laws and privacy rights when using user-generated content.

Travel 78

Travel Marketing Privacy Community 78

PRSay

JULY 23, 2024

This guidance, which you can find here, aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools. Artificial intelligence (AI) tools have changed the PR and communications profession.

Policies 178

Policies Ethics Privacy Training 178

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Cision

OCTOBER 27, 2015

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users.

Social Media 120

Social Media Tools Reddit LinkedIn 120

ImPRessions - Crenshaw Communications

MAY 18, 2021

The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Campaign is an international brand with multiple specialized sites for countries and regions, so it’s a great tool for keeping tabs on news taking place outside the US.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Miller’s sales pitch to Silicon Valley execs, whom he views as “surprisingly unsophisticated” at using their own communications tools, seems to be that good will is a zero-sum game. It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy. If you lose, I win.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

5W PR

DECEMBER 3, 2024

Tools and Platforms for Personalized Marketing Automation HubSpot, Marketo, Pardot, and Salesforce Marketing Cloud offer comprehensive tools for personalization and automation. AI-powered personalization engines are tools that use machine learning to analyze customer behavior and deliver highly personalized recommendations.

How To 78

How To Marketing Privacy Data 78

Stephen Waddington

FEBRUARY 11, 2020

A new privacy tool provides insight into how your data is shared with Facebook. If Amazon, Apple, Facebook or Google is selling ads against phrases or words that we say out loud I’ve yet to find the option in advertising planning tools. You can also use the tool to delete your third-party history and limit future data sharing.

Facebook 141

Facebook Privacy Web Data 141

5W PR

FEBRUARY 1, 2025

Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.

Employee 88

Employee Social Media Reputation Guidelines 88

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system. How data can tell the story.

Crisis 191

Crisis Data Software Privacy 191

5W PR

MARCH 12, 2025

Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Cision

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Social Selling: New Tools, Old Rules. Company pages are often restricted in terms of how they can engage with social users. Don’t become one of them.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

JANUARY 12, 2025

User privacy and data security should be prioritized, ensuring transparent data collection and robust security measures. In-app advertising offers a powerful tool for app monetization. Fairness and transparency are crucial, with honest advertising, clear labeling, and avoiding deceptive practices.

Advertising 78

Advertising Advertising Ethics Mobile 78

Agility PR Solutions

JANUARY 13, 2020

The new California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and according to major news sources, most companies are not yet compliant or prepared for the impact CCPA will have. New tool helps you get there appeared first on Agility PR Solutions. The use of third-party data […].

Tools 78

Tools Privacy Branding Brand 78

Stern + Associates

MARCH 22, 2023

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. Lifting the hood on AI-first organizations, el Kaliouby points to the nuts and bolts that hold them together, showing stakeholders how to deploy the latest AI tools that unlock new sources of strategic and operating value.

Tools 113

Tools Ethics Technology Privacy 113

5W PR

FEBRUARY 5, 2025

This first-party data becomes increasingly valuable as privacy regulations tighten and third-party cookies phase out. Tools like Google Analytics 4 offer deeper understanding of how audiences interact with your content across channels. The benefits extend beyond just control.

Branding 78

Branding Brand Media Journalism 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. Privacy concerns drive open source cloud. But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud. Competition for talent.

Trends 182

Trends Privacy Technology Data 182

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. Data privacy and security are also a concern.

Software 172

Software Tools Ethics Privacy 172

PRSay

SEPTEMBER 11, 2023

Here, McCracken talks with PRsay, providing valuable advice for those looking to venture into the AI arena and shedding light on how Microsoft’s own communications team leverages AI tools. Instead, pick one to two tools you want to try, and once comfortable with those, add on.

Enterprise 187

Enterprise Technology Tools Privacy 187

Communications Conversations

SEPTEMBER 30, 2014

Because they protect my privacy? Social Media Tools Technology Trends ello new social media apps new social media tools social media technology social media tools' If you’re going to “convert” people, it HAS to be easy. Huge deal-breaker here. In other words: Why should I spend time on Ello?

Technology 152

Technology Facebook Social Media Privacy 152

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 102

Social Media Privacy Media Employee 102

Agility PR Solutions

MAY 14, 2023

While professionals at every level recognize the benefits of generative AI—citing employee productivity, higher-quality output and cost savings—they are also acknowledging the risks of using the tech in the enterprise, especially related to data privacy and the inability to ensure message consistency.

Data 78

Data Tools Privacy Enterprise 78

PRSay

JULY 12, 2024

However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security. ” Beyond staffing costs, PR budgets are going toward social media tools, content creation, media databases and media monitoring. In June, the U.S.

Trends 179

Trends Publicity Survey Privacy 179

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Based on my experience, both as an PR person and a member of the team at PR tool Propel PRM , Muck Rack customers tend to be a little more tech-savvy than average. Common reasons for not exploring generative AI included unpredictable outputs (45%), “I don’t think it will help my job” (39%), and concerns about privacy (39%).

Report 182

Report Policies Survey Ethics 182

PRSay

SEPTEMBER 24, 2019

Since online data is a growing area in PR practice, it was important to examine this research tool in context with the Code of Ethics and current laws and regulations. Privacy is the major issue in ethical use of data within public relations. The discussion emphasized privacy isn’t just about gathering data.

Ethics 123

Ethics Data Strategy Privacy 123

Wadds Inc.

MAY 17, 2023

A quarter said that they will never use AI tools. Less than a quarter of respondents said their organisation is changing workflow due to new AI tools. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. Security, privacy, and disinformation are cited as the primary concerns.

Publicity 141

Publicity Case Study Privacy Ethics 141

wiredPRworks

AUGUST 5, 2017

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. These third party sites have separate and independent privacy policies.

Privacy 40

Privacy Policies Customer Service System 40

PR in High Definition

JUNE 20, 2019

So the next time the data privacy demons are whispering in your ear, threatening to expose all those times you asked Alexa to play the Vengaboys, make sure you grab your Jumbo app to safeguard your guilty pleasures (and the other important data too). The post Tool of the Month: Jumbo appeared first on Firefly Communications.

Tools 48

Tools Privacy Data Google 48

Cision

JULY 27, 2015

Yet, with rising concerns over privacy and security and major fundamental changes in the way the digital world works, more than half of journalists believe social media undermines the value of their profession. Security and Privacy Raise Concerns. With data from over 3,000 journalists in 11 countries, including U.S.,

Social Media 120

Social Media Privacy Journalism Media 120

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. But the prominence of AI talk at Cannes is with good reason: This year’s rapid adoption of tools like ChatGPT has sparked a discussion about the potentials — and risks — of AI in the advertising business , even before the festival kicked off.

Creativity 156

Creativity Meeting Advertising Advertising 156