PR Fuel

MAY 19, 2024

But to make sure your launch is a success, you need to have a. Read More The post Leveraging PR for Your New Product Launch Strategy appeared first on eReleases. It’s your chance to show the world what you’ve been working on and get people buzzing about your latest creation.

Product Launch 103

Product Launch Strategy Publicity 103

5W PR

DECEMBER 15, 2022

A successful product launch is important so that a product can reach its target market and build a customer base. For a successful product launch, drafting a press release is not enough. A launch strategy is essential and given below are tips for a successful product launch.

Product Launch 88

Product Launch Resources Report Strategy 88

Agility PR Solutions

APRIL 1, 2024

An ideal product launch involves an avalanche of sales and good brand PR. But how can you know if your product launch campaign was a success? Sure, sales are fine and everything seems to be going smoothly, but that’s just scratching the surface.

Product Launch 106

Product Launch Brand Branding Publicity 106

Agility PR Solutions

SEPTEMBER 26, 2024

Marketers at times don’t think about customer perception of a product and don’t spend enough time on that angle. Organizations have […] The post 4 steps for adding product positioning to your product-launch strategy appeared first on Agility PR Solutions.

Product Launch 101

Product Launch Strategy Advertising Advertising 101

5W PR

JANUARY 30, 2025

Press releases remain a cornerstone of public relations, but their format and distribution have undergone significant changes. The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

SEO 143

SEO Social Media Crisis Communications Media 143

Agility PR Solutions

JANUARY 18, 2024

This guide is your party planner, showing you how to blend PR and tech in your go-to-market strategy to throw a launch party that everyone remembers. […] The post Product launch planning: Integrating PR and tech in your go-to-market strategy appeared first on Agility PR Solutions.

Product Launch 101

Product Launch Strategy Marketing How To 101

Notified

NOVEMBER 13, 2024

Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.

Product Launch 264

Product Launch Tools How To Brand 264

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives. PR Tips for Small Businesses.

Small Business 158

Small Business Publicity Social Media Web 158

Agility PR Solutions

OCTOBER 20, 2024

You’ve just wrapped up a massive PR campaign for your company’s new product launch. The press releases went out, influencers shared your content, and news outlets picked up your story.

Analytics 101

Analytics Product Launch Measurement Trends 101

Agility PR Solutions

MAY 2, 2023

The process will determine your product’s success in the market, which is why you’ll need a great product launch press release.

Product Launch 85

Product Launch Examples Writing Marketing 85

Onclusive

AUGUST 10, 2021

For example, a product launch article could be rewritten from the customer perspective. This strategy can inform how to differentiate your messaging, as well as reveal “zero mindshare”—industry content, publications and authors that mention your competitors’ brands but not your brand.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training.

Storytelling 78

Storytelling Brand Branding Transportation 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. Why is the product or service needed? Get a partner involved.

Technology 157

Technology Product Launch B2B Facebook 157

5W PR

OCTOBER 24, 2024

With over 10,000 products tested by Allure editors and a star-studded lineup of experts, this year’s event delivered key takeaways that will shape the future of beauty. From personalized treatments to innovative product launches, here’s what members of 5WPR’s Beauty team learned from the industry’s top leaders at this year’s event.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Onclusive

JULY 13, 2021

Taking a company public: In tandem with an IPO announcement, measure the company’s key messaging and spokespersons Quantify the impact of communications and PR on your IPO performance. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

Ronn Torossian

FEBRUARY 8, 2024

In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector. Building anticipation through strategic product launches PR is instrumental in […] The post The Power of PR in Shaping the Consumer Technology Industry appeared first on.

Technology 195

Technology Consumer Industry Product Launch 195

Agility PR Solutions

NOVEMBER 11, 2019

B2B companies are all too aware of increasingly tough competition and the proliferation of product information demands—and new research from product information management (PIM) firm inRiver reveals it’s time for B2B commerce to pivot.

Product Launch 74

Product Launch B2B Consumer Company 74

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

5W PR

FEBRUARY 5, 2025

Influencer marketing is shifting as creators are partnering with brands to create content surrounding these product offerings. Beauty product launches from South Korean companies were particularly noteworthy, with cutting-edge skin analysis tools and AI-based beauty assistants.

Technology 78

Technology Product Launch Analysis Storytelling 78

5W PR

APRIL 16, 2025

Public relations and influencer marketing have become inseparable forces in promoting Martech brands. The post The Role of PR in Influencer Marketing for Martech Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Guidelines 78

Guidelines Brand Branding Marketing 78

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. I note action items for both my team and the client, using only the code name for the new product launch because it’s highly confidential. 11:30 p.m.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. I note action items for both my team and the client, using only the code name for the new product launch because it’s highly confidential. 11:30 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

Prowly

FEBRUARY 18, 2025

TRY PROWLY FOR 7 DAYS FREE What is a public relations campaign? A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas.

Examples 104

Examples How To Product Launch Print 104

5W PR

APRIL 14, 2025

For Martech startups, this means focusing outreach on technology and marketing publications while developing relationships with reporters who cover marketing software, automation, and analytics. Start by creating a focused media list of 15-20 key publications and journalists.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know.

Ethics 117

Ethics Product Launch Data Trends 117

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Consumer Agency Film 59

5W PR

DECEMBER 11, 2024

Live Events and Experiences Sponsoring live esports events provides opportunities for brand activations, product launches, and fan engagement. The post The Power of Esports in Video Game Marketing: How Brands Are Cashing In appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Video 78

Video Brand Branding Marketing 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

What does the recent Nobel Prize have to do with good public relations agency business practices? It’s easy to think that the only motivation needed to enter into a public relations agreement is proper monetary compensation. Legal agreements have governed the practice of public relations since the days of Edward Bernays.

Publicity 120

Publicity Product Launch Construction Exercises 120

Presspage

JANUARY 21, 2025

A press release is a short, compelling news story written by an organization and shared with media outlets, journalists, or the public. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

Remote PR Jobs

SEPTEMBER 27, 2024

Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. Engaging in these ways helps build genuine relationships, reinforce your message, and maintain a positive, responsive presence in the public eye.

Crisis Management 250

Crisis Management Analytics Radio Interviews 250

5W PR

JANUARY 16, 2025

Securing Media Coverage Targeting beauty publications, lifestyle blogs, and digital platforms that cater to the brand’s target audience is crucial. Highlight new product launches, brand collaborations, and unique stories that pique media interest. Press releases should be concise, informative, and engaging.

Brand 78

Brand Branding Marketing How To 78

Prowly

DECEMBER 4, 2024

It can take precious hours away from you–hours that could be spent building great public relations. Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging.

Data 104

Data Media Product Launch Analysis 104

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Besides quarterly earnings, news around key company hire , an acquisition , big product launches and brand partnerships , among others, should probably be distributed via newswire. So a release should be written to gain the type of coverage that will itself boost SEO – that is, from high-value media domains, not for a quick bump.

SEO 279

SEO Print Financial Product Launch 279

5W PR

FEBRUARY 1, 2025

The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm. By providing the right structure, support, and recognition, organizations can transform their workforce into powerful brand ambassadors who drive meaningful business results.

Employee 88

Employee Social Media Reputation Guidelines 88

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers.

Blogging 282

Blogging Case Study Social Media Instagram 282