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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector.

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Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. They must be carefully planned.

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How to Make your Messaging Stick

Onclusive

Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370
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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195
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What Happens After You Launch a Press Release?

Remote PR Jobs

Q&A Sessions: Host live social media sessions or webinars to provide more information about your announcement. Events and Webinars: Host live events or webinars to further discuss your news and engage with your audience directly. However, the work doesn't end once the press release is distributed.

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How to write a press release: Layout, tips + free template

Presspage

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. A well-structured press release is the foundation of effective communication.

Writing 78
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How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. How and when your brand responds to the press is crucial to saving your brand’s reputation.

Crisis 186