Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup. Artificial Intelligence Appreciation Day (July 16) : AI is everywhere.

B2B 156

B2B How To Privacy Retail 156

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants.

How To 120

How To Wireless Retail B2C 120

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Click thumbnail image below to view press release Key Takeaway Deloitte’s press release highlights the company’s expertise in market analysis and data-driven forecasting of holiday retail trends.

Examples 116

Examples Retail Energy Product Launch 116

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the past few years, we’ve reported to a lawyer-turned-retail-company COO (with amazing publicity instincts); a style entrepreneur who always took our lead; and a marketing MBA who struggled to understand why sales promotions weren’t mediaworthy. But things can change over time. Tie PR to business goals.

Agency 120

Agency How To Product Launch Internal 120

Prowly

FEBRUARY 3, 2025

You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for.

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. He had no responsibility for (and limited influence over) product launches, pricing, and store openings.

Survey 100

Survey Marketing Product Launch Analytics 100

ImPRessions - Crenshaw Communications

MARCH 28, 2017

This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Prohibition

NOVEMBER 3, 2023

NYX: Showcasing the Perfect Product Launch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity. Get in touch today to find out how we could help you. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk

Marketing 62

Marketing Product Launch Retail Creativity 62

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Here’s a big brand experimenting with a brand new tool during a huge new product launch. Yeah, I’m not buying in.

Social Media 60

Social Media Product Launch Instagram Media 60

Buzzstream

DECEMBER 30, 2024

These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. What is Proactive PR? Proactive PR is any planned PR story. This proactive, planned campaign was tied into a major social event.

Pitching 62

Pitching Trends Google Data 62

PR Fuel

DECEMBER 2, 2020

You might find another distribution service working for announcing product launches. Suppose you are a retailer of precious metals. These all serve different purposes. For example, PR Newswire might be best for corporate announcements. Blogs and Online Publications. This is as opposed to a generic investing blog/publication.

Pitching 82

Pitching Writing Product Launch Blogging 82

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Brands are now leveraging state-of-the-art materials to create products that not only excel in sports performance but also make a bold statement in the fashion realm. Wearable tech, augmented reality in retail experiences, and sustainable manufacturing processes are becoming integral aspects of the intersection.

Fashion 86

Fashion Sports Technology Apparel 86

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. Chanel launched the campaign to combat this and to encourage a younger audience to visit the Chanel boutiques.

Video 63

Video Fashion Content Marketing Product Launch 63

PR in High Definition

APRIL 28, 2016

Product launches. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample. Authentic in-store experiences.

Social Media 54

Social Media Tools Enterprise Marketing 54

Shift Communications

NOVEMBER 16, 2016

Think retail, finance, manufacturing, automotive and so on. Unless a B2B product is revolutionary, chances are that a product announcement won’t get picked up in a top tier outlet as a standalone feature, at least without careful planning and additional assets.

B2B 60

B2B Media Automotive Pitching 60

PR in High Definition

AUGUST 28, 2024

I mean, if the media and retailers were already talking about and planning for Christmas a couple months back, comms teams should not leave it until the last minute to get their ducks in a row. PR calendar – A well-structured PR calendar is essential for staying organised throughout the year.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Konnect Agency

MARCH 15, 2021

Depending on the brand and campaign goals, influencer partnerships can amplify awareness for a variety of initiatives spanning new product launches, location- and retailer-specific availability, generation of new content, increased followership, seeding programs to increase brand and product awareness and more.

Instagram 52

Instagram Analytics Product Launch Retail 52

Konnect Agency

AUGUST 16, 2019

A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products. With events like this occurring on a regular basis all over the U.S.,

Consumer 40

Consumer Product Launch Retail Agency 40

Konnect Agency

JANUARY 21, 2021

Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions. If you’re looking to increase foot traffic at a local retailer, influencers can activate their audiences to go in-store and purchase using digital coupons.

Consumer 52

Consumer Marketing Social Media Instagram 52

Ethical Voices

SEPTEMBER 18, 2023

You go onto any retailer page and you start reading the reviews for whatever product and they have to disclose, “Yes, I received this as part of a…,” whatever the agreement is. For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Norton's Notes

APRIL 22, 2016

The blog prides itself on three aspects ‘design and décor’, ‘food and travel’ and ‘fashion & style’ as Kate shares style inspiration for the home, new product launches and information and insight into Kate’s life. Karine features various designers and retailers aswell as providing lots of hints and tips. Abigail Ahern.

Blogging 28

Blogging Retail Trends Product Launch 28

5W PR

NOVEMBER 18, 2024

It was a privilege to join distinguished speakers from the entertainment, food/beverage, and retail sectors, engaging with top marketers on trends from the rise of convenience stores and social media evolution to restaurant industry shifts, nostalgia-driven branding, and AI’s role in marketing.

Strategy 60

Strategy Leadership Product Launch Retail 60