Remove Product Launch Remove Retail Remove Storytelling
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When to Host a Beauty Event as a Public Relations Strategy

5W PR

Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. In-person activations create buzz and position your product in the market. Relationship Building: Personal connections are key, especially with influencers.

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Maximizing PR Impact During Peak Toy Season

5W PR

Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.

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No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Prowly

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Where are the gaps in my competitors' storytelling ? Scenario 1.

Data 104
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What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for.

Brand 104
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What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

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Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors.

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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

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