5W PR

NOVEMBER 9, 2023

Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Product launches When launching a new product, having a macro influencer endorse it can create a significant buzz and generate interest.

Product Launch 78

Product Launch Local Small Business Advertising 78

PR Fuel

NOVEMBER 9, 2021

For small businesses, there is so much competition that all of your content needs to be top-notch. Whether you’re announcing new hires, a new product, or a company event, a press release is a great way to communicate information in an objective fashion. Of course, as a small business, ethics are crucial.

Writing 97

Writing Small Business SEO Local 97

PR Fuel

JANUARY 24, 2022

Use press releases to spread awareness for a product launch or an important business milestone. If you run a small business, local media can help you reach your target audience. You should also experiment with different ideas and hold a brainstorming session in your marketing department.

Creativity 111

Creativity Data Measurement Product Launch 111

PR Fuel

MAY 6, 2021

If you aren’t sure if you can handle all of this or you are struggling with writer’s block, E-Releases offers PR Writing services in addition to being the #1 press release distribution service for small businesses. Have a go at it before handing the task off to us. Press Release Example for PR Success.

Examples 105

Examples Writing Product Launch Crisis Management 105

PR Fuel

MAY 17, 2022

About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release. New product launches. Updating an old product. A company rebrand.

Writing 52

Writing Small Business Product Launch Engineering 52

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. This is an absolute game changer for many businesses like ours.

Interviews 60

Interviews Media Training Training Trends 60

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. There are three phases—evaluate, establish and execute (e3)—made up of 15 steps. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Craft a Good Headline. But most of all, focus on writing how humans speak.

Writing 66

Writing SEO Google Local 66

Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Time and resource savings : Managing PR in-house can be time-consuming and resource-intensive, especially for small businesses.

Agency 62

Agency Case Study How To Crisis 62

PR Fuel

JULY 2, 2024

This could be a new product launch, an exciting partnership, or a significant milestone for your company. Building and maintaining relationships with journalists can be time-consuming and challenging, especially for small businesses or startups with limited resources.

Writing 52

Writing Pitching Tools Case Study 52

Prohibition

JANUARY 14, 2022

That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. There are people who are already familiar with your brand or product and have a large following of their own. Track media coverage and online mentions. Monitoring the media is easy.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” For any product or service that is centrally or even tangentially tied to Black Friday, Cyber-Monday, Giving Tuesday or Small Business Saturday, start strategizing now.

Film 180

Film Small Business Pitching Comparison 180