Remove Product Launch Remove Social Media Remove Viral
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Exploring the Future of Beauty: Insights from the Allure Best of Beauty Live Event 2024

5W PR

With over 10,000 products tested by Allure editors and a star-studded lineup of experts, this year’s event delivered key takeaways that will shape the future of beauty. From personalized treatments to innovative product launches, here’s what members of 5WPR’s Beauty team learned from the industry’s top leaders at this year’s event.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310
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No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Prowly

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. No more waiting around until negative press goes viral.

Data 104
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Why You Should Incorporate Social Media Into Your PR Plan

Remote PR Jobs

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

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4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. PR pros can take note: it’s best to launch with a plan in place, not wing it as you go.

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Why Strategic PR Planning Deserves More Attention in Your Campaign Workflow  

Onclusive

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

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