Onclusive

MAY 24, 2017

Recently, Fletcher gave a presentation about what data science looks like at AirPR so our team could get a greater window into how his expertise makes our PR analytics software possible. What you really want to know is when and where notable articles about product launches and other company news publish. Why share it with you?

Measurement 150

Measurement Analytics Product Launch Data 150

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Measurement 195

Waxing UnLyrical

OCTOBER 12, 2016

So, I bought the course software and set myself up for straight-to-stardom success. How To: Measure Success For a Product Launch. And then I came crashing right back down to earth. HOW WAS I GOING TO SELL THIS THING? WHO WAS I GOING TO SELL IT TO? .

Product Launch 40

Product Launch Measurement How To Course 40

ImPRessions - Crenshaw Communications

MARCH 28, 2019

If this means passing the baton from a CEO or C-suite exec to a product manager, then so be it. Analyst meetings are an excellent opportunity for a software company to gather valuable feedback on company positioning, products and features, pricing, and more. Ask them what they think. Make sure PR is in touch.

Meeting 168

Meeting B2B Technology Resources 168

Beyond PR

SEPTEMBER 21, 2016

If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. It’s also a good time to see about investing in upgraded graphics or video editing software , if that is where your work is taking you. Maybe standing desks?

Meeting 136

Meeting Software Product Launch Agency 136

Contently - Strategy

DECEMBER 29, 2022

Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production. Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next.

eBook 137

eBook Product Launch Software Internal 137

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. Media love data. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Beyond PR

OCTOBER 4, 2016

Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

Prowly

JANUARY 31, 2025

Turn insights into actions PR software like Prowly isn't just a monitoring tool it's your command center for both brand analysis and action. Why it matters: Sentiment reveals how your brand is perceived and helps identify potential brand reputation issues.

Analysis 104

Analysis Branding Brand How To 104

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

Contently - Strategy

APRIL 28, 2022

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. What are some examples of technology vendors developing public relations software? I write monthly about PR technology , so I wasn’t impressed with this list at all.

Interviews 113

Interviews Publicity Technology Social Media 113

PR 20/20

JANUARY 15, 2019

Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Categories are broken down into: Account-Based Execution Software. Account-Based Reporting Software. Marketing Account Intelligence Software. Marketing Account Management Software.

Trends 57

Trends Marketing Software Video 57

Shift Communications

AUGUST 25, 2016

Countless start-ups in diverse fields ranging from medical simulation software to fin-tech hubs call New York City home. So the next time you’re thinking about hiring a PR firm for a product launch, financial comms or brand repositioning, come and take a bite out of the Big Apple. We know our way around Silicon Alley.

Product Launch 60

Product Launch Software Agency Financial 60

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Most vendors offer a free trial of their software over a period of weeks.

Analytics 50

Analytics Measurement Training Software 50

Beyond PR

JULY 6, 2016

Furthermore, so that you can accurately measure and attribute success, every channel’s promotion must be accounted for in your automation software with its own trackable link and landing page. With the initial feedback, data, and channel requirements in hand, you can begin to determine the publishing sequence of content across channels.

Marketing 66

Marketing Product Launch Data Software 66

Konnect Agency

NOVEMBER 7, 2019

You likely have software like Salesforce or Oracle to keep you organized when it comes to your customers and business leads. Do you prefer reports generated from the software or would you rather look at a PowerPoint deck or spreadsheet? Eliminate Heavy Weightlifting. What do you have in place for your PR metrics?

Instagram 60

Instagram Social Media Software Analytics 60

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

SEPTEMBER 3, 2019

The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. Finally, it’s worth noting that Burton Taylor published a study earlier this year that estimated the market for PR software at about $4 billion. 3) What the Cision and Edelman partnership means.

Analytics 81

Analytics Report Technology Pitching 81

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Embracing smart PR tech and being able to analyze media sentiment and social media conversations only provides a competitive advantage.”. John Croll , CEO & Co-Founder, Truescope.

Marketing 212

Marketing Content Marketing Data Social Media 212

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Marketing analytics reports (automation software dashboards, social, SEO, website). Industry trends and reports. Internal brand surveys. Lead and customer database segmentation.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. If the link is integrated with your marketing automation software or web CMS, you can even track audience interactions throughout your digital ecosystem. The challenge for PR professionals is two-fold. Preorder now! View our White Paper!)

Company 40

Company Case Study How To Product Launch 40

Beyond PR

JUNE 14, 2016

The Product Roadmap. Marketers love to bring new things to market, and the product roadmap offers a guaranteed idea-generator. Let’s say that during customer training sessions for new financial advisor software, trainers are hearing more and more questions about how to use social channels to communicate with investors.

How To 40

How To Marketing Product Launch Training 40

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers.

Social Media 40

Social Media Trade Shows How To Media 40

PR Breakfast Club

JANUARY 11, 2015

Here are some basic principles of lean software development and how it applies to content production. Dev teams are top-notch at trimming down the steps to a product launch. This is the idea that we started with when we began building Beegit , the easiest way for teams to write together. Eliminate waste.

Web 28

Web Print Writing Content Marketing 28

Waxing UnLyrical

JULY 22, 2016

For example, say you have a product launch coming up. It really doesn’t have to be complicated; use an Excel (or Google) spreadsheet if you need to, or use the tracking and reporting capabilities that so many different PR software platforms provide these days. Then figure out what specifically you’re going to track.

Measurement 40

Measurement Google Analytics System 40

Critical Mention

AUGUST 29, 2019

Regardless of your total budget, make sure you allocate your spend accordingly by prioritizing your must-have software and services at the top of the spending list. Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates. Helpful PR resources can be expensive.

Company 81

Company Branding Brand B2C 81

Presspage

FEBRUARY 5, 2025

Explore how to create a best-in-class issue management plan with these 3 essential software features. An all-in-one PR software offers a cost-effective solution by bundling essential toolslike media relations, newsroom management, press release distribution, and analytic insightsinto a single pricing plan. Muck Rack G2 rating: 4.6/5

Tools 78

Tools Enterprise Analytics Software 78

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. With our software, you can monitor the media for mentions and analyze them, spot trends, and manage crises in real-time.

Brand 80

Brand Branding How To Guidelines 80