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VR and AR: Creating New Dimensions in PR and Brand Storytelling

5W PR

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

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How To Use Press Releases as a Strategic Branding Tool

Notified

Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.

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Living at the Intersection of Beauty, Technology, and Innovation

5W PR

Beauty product launches from South Korean companies were particularly noteworthy, with cutting-edge skin analysis tools and AI-based beauty assistants. As beauty product launches become increasingly tech-driven, brands must refine their beauty marketing strategies to emphasize personalization, efficacy, and innovation.

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Why Strategic PR Planning Deserves More Attention in Your Campaign Workflow  

Onclusive

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. Why use a planning tool as a strategic lever?

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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

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No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Prowly

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Where are the gaps in my competitors' storytelling ? Scenario 1.

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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

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