OnePitch

FEBRUARY 6, 2025

Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine. South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas.

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Product Launch Film Energy Storytelling 57

Prohibition

JANUARY 27, 2025

This led to a 200% increase in Poppis sales following the event, marking one of the companys most successful product launches. Over eight months, the spirit brand partnered with selected influencers to create buzz and excitement around its product line. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk

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5W PR

MARCH 21, 2024

As the world around us continually changes, people find themselves drawn to new trends, from the mindfulness practices they adopt to the plant-based diets they try. If anyone has been wondering where all the different trends are coming from, the answer is actually fairly simple. It also extends to shaping public perception.

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Trends Product Launch Ethics Travel 78

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. By looking at Google search trends and branded keyword traffic.

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Onclusive

JULY 27, 2023

Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

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Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via visuals.

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Storytelling Corporate Trade Shows Product Launch 60

Prowly

APRIL 22, 2025

Luckily, weve compiled a list of the best media monitoring services for the UK market to help you track mentions, identify trends, and strengthen your earned media strategy. 9 Custom query building Whether youre tracking a product launch or analysing competitor buzz, query flexibility is key. One key performance indicator?

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5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan.

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Communications How To Storytelling Product Launch 113

Cision

MARCH 30, 2016

People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Think tutorials, campaign kickoffs and product launches. Billboards, people, advertisements, your friend, your boss. Our attention is constantly under attack. Get to the point.

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Instagram Video Brand Branding 120

5W PR

SEPTEMBER 8, 2023

Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. This could include showcasing the team, workspace, product development process, or charitable initiatives. This can create a more personal connection with the audience.

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Product Launch Marketing Video Education 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

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Product Launch Community Interviews Consumer 78

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

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Trends Data-Driven PR Analytics Survey 52

5W PR

MAY 30, 2024

Figure out if there’s a trending issue or popular topic the tech aligns with. Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. Professional product photos, logos, and team headshots are crucial for visual storytelling.

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Technology Product Launch Construction YouTube 78

Communications Conversations

APRIL 8, 2015

It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”). You have a big product launch coming up. But, this level of native advertising is different. It’s sophisticated. It’s engaging. Here’s my thinking. So you tell me.

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Advertising Advertising Trends Storytelling 60

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it.

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Product Launch Crisis Management Agency Social Media 62

ISEBOX

MARCH 2, 2017

You have two options, both of which work well depending on your objectives: Use a hashtag that’s already trending, like the official tag for an event or disease awareness day. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover.

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Twitter Pharmaceuticals Marketing Product Launch 70

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. FAQ What is a Tech PR Agency?

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Technology Product Launch Crisis Management Case Study 78

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. But if your campaign is targeting older people who do not use social media frequently and aren’t up to speed with current trends, it may be completely lost on them.

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Video Product Launch Film Social Media 62

Landis PR

AUGUST 27, 2024

The fall is particularly fraught with political events, debates, and media coverage that can overshadow even the most exciting product launches. Imagine trying to garner attention for your new product while the news cycle is dominated by election updates, candidate indiscretions and policy announcements.

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Nonprofit Policies Local Product Launch 64

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. The brand uses eco-friendly products and collaborates with colour consultants and decorating experts to promote a “people-driven decorating movement.”

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Brand Branding Marketing Fashion 71

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. Collaborate on content creation: PR and marketing teams can collaborate on content creation to ensure a consistent and unified brand message.

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Retail Marketing Analytics Social Media 62

Karen Freberg

JUNE 24, 2019

Second, diversity and representation continue to be key trends many brands and agencies are looking at not just for their campaigns, but also for their work. Plus, Dunkin did win the award for best product launch (well, it was only available for a day!). The last theme I heard was particularly interesting pertaining to academia.

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Education Pinterest Creativity Facebook 64

B2B PR Sense

JANUARY 5, 2018

Product launch. The Top 8 PR Trends That Will Empower Your Business. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. How to Improve Your Press Release Best Practices with Storytelling. Crisis management.

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Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

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ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling.

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NewsWhip

JUNE 10, 2021

It comes down to product launches. 18: The future of storytelling in healthcare communications. 17: How PepsiCo’s Creators League transforms trends into brand activations. 17: How PepsiCo’s Creators League transforms trends into brand activations. Chris: We have to be aware of everything, quite frankly.

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Prowly

MARCH 6, 2025

Marketing campaigns, advertising, storytelling, social media, customer experience. Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image.

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