This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
There are many advantages to timing new product or service announcements around tradeshows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.
When companies plan communications for the year, they tend to time out major company announcements around tradeshows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. ProductLaunch. Campaign Launch. Timing is everything.
June: Plan Around ProductLaunches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.
Launching a product at a tradeshow can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.
When PR agency professionals plan a productlaunch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple productlaunch. Low-risk, high-reward. Go with it.
You have big news coming up, like a major company or productlaunch. Should you try to make a splash at the next major show? The press swarm around the big tech events, and it seems you can’t escape the related din during show time. A popular tradeshow is like a busy news day.
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech tradeshows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.
Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a ProductLaunch Strategy? A productlaunch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.
For PR pros, Facebook Live is a terrific way to supplement a productlaunch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!
When companies plan communications for the year, they tend to time out major company announcements around tradeshows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . ProductLaunch . Campaign Launch. Timing is everything.
Here are some common types of Tech PR and how they’re implemented: ProductLaunch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.
Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a tradeshow in Chicago. Or, on the B2B side, what about giving customers the chance to tour your manufacturing facility from a tradeshow floor 1,000 miles away?
Livestreaming tradeshows. Livestreaming productlaunches. Again, I’m not talking about ALL brands here (I just saw Target do some interesting things with Periscope for a productlaunch this week). Sure, I see the upsides. I’m excited. I get all the opportunities. Livestreaming events.
Recently a client with a security device contemplated staging an assault or pickpocketing at a tradeshow to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. Do ask yourself “what would a journalist say?”
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B tradeshows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
Tradeshows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your tradeshow presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
With such a high concentration of news and innovation in one place, it’s no surprise that tradeshows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a tradeshow. Be present on the right platform at the right time.
“And if the clients are planning for any big launches or milestones, or if you need to raise your fees, it’s time to have those conversations so they can allot additional funding.”. Don’t ask about tradeshows they plan to attend — that comes later,” she advises. Susan advises PR pros to think macro, not micro.
This includes staffing changes, productlaunches, expansions, partnerships and more. You will also want to determine if there are any upcoming events such as tradeshows, speaking engagements, or media interviews. Ask about any upcoming news, or announcements that may have been in the works before you came on board.
This could offer huge potential for communication pros looking to host media events, to conduct smaller, more targeted productlaunches or to introduce a new executive. The best benefit of developing a virtual platform is its many capabilities and the flexibility for all kinds of events and uses.
They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Productlaunches Company restructuring New website Receiving awards Acknowledging employees Tradeshow exhibitions And more.
Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next productlaunch or hit a sales goal and so on. And vice versa, tradeshows were not part of our mix at HubSpot, but a huge part of our strategy at Toast.
Your company needs to be finalizing what big announcements, productlaunches, unveilings, etc. it will be making at the show … yes, right now. We hate to tell you this, but chances are you might already be behind in your CES planning. But we’re already registered! We have a booth booked!” But that’s not all you need to be doing.
In other words, think about fans of news and trade publications in your vertical market. When I have a productlaunch, I like to use multimedia-rich press release for this segment. Look for those places on Facebook where people congregate for news. Separately, I’ll promote a blog post for my prospect and customer segments.
June: Plan Around ProductLaunches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.
For a productlaunch, consider distributing press releases one to two weeks in advance. For a conference, grand opening, tradeshow, or another event announcement, send it three weeks in advance. . Otherwise, consider whether or not you want to schedule the press release for immediate release.
Love them or hate them, conferences and tradeshows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech tradeshow, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?
According to reporters responding to this survey, the ways PR can help are by providing insider information (62%); making connections to sources or officials (56%); providing quotes (44%); statistics (44%); press releases (32%); polls or surveys (27%) productlaunches and announcements (27%). 17) Are PR pitches useful?
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content