Remove Product Launch Remove Trends Remove Viral
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Exploring the Future of Beauty: Insights from the Allure Best of Beauty Live Event 2024

5W PR

With over 10,000 products tested by Allure editors and a star-studded lineup of experts, this year’s event delivered key takeaways that will shape the future of beauty. From personalized treatments to innovative product launches, here’s what members of 5WPR’s Beauty team learned from the industry’s top leaders at this year’s event.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310
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No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Prowly

And, as a PR pro, your job is to track all mentions that matter to your brand and boil them down to crucial insights , like trending topics, customer sentiment, and competitive intelligence. Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch.

Data 104
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Trying to break into PR or Communications? Here are 5 transferable skills that you might already have

Remote PR Jobs

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!

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Newsjacking Tragedy

Rock the Status Quo

It’s a one-way ticket to social media #virality.” It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit. To have their own post go viral, even land new business. The post never should have been written. It’s not.

Pitching 272
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

TRY PROWLY FOR 7 DAYS FREE #7 Monitor and respond in real time The best digital PR campaigns follow trends and ensure the brand is in sync with its target audience. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. Learn more about our media database.

Examples 104
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Why Strategic PR Planning Deserves More Attention in Your Campaign Workflow  

Onclusive

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Insights and Trends: As mentioned above under ‘Why use a planning tool as a strategic lever?’,

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