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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones. 2 million households classified as Hispanic.

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Breaking Barriers: Women in Communications, Public Relations, and Journalism 

Buchanan PR

Today, women continue to shape the media landscape, covering critical issues, championing diverse voices, and influencing public perception and policy. In public relations, women comprise the majority of the workforce, with studies indicating that nearly 70% of PR professionals are female.

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That’s Life: Overcoming Multiple Challenges to Achieve Accreditation in Public Relations

PRSay

That gave me six weeks to study, and I poured through the study materials. I would not have been able to attain my APR without the incredible support of my PRSA mentors, the PRSA staff and my leadership in the public affairs department at State Farm. In the end, I passed the examination and received my Accreditation!

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

Traditional media skills such as radio broadcasting and television production are still vital. The DoD continues to manage its own television and radio service, American Forces Network, to communicate with service members and their families — even as it also rolls out on-demand streaming of video and radio.

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Behind the Headlines With Nick Gourevitch

Cision

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. That dynamic led us to release our Third Annual Business and Politics study earlier this year.

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6 Research-Based Insights About Viral Content

Cision

A case study published in Harvard Business Review of Purina Puppy Chow’s viral “Puppyhood” video (embedded below) reinforces this finding. Journal Of Public Affairs (14723891) , 13 (2), 160-171. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

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Women and the Election Newscycle – Is 26% On-Air Enough?

Beyond PR

The study identified relative gender bias found within primetime and morning television shows during the first quarter of this year. This is in line with previous studies that found women represent roughly a quarter of roles in news media and receive about the same amount of screen time. When Cision published an analysis of U.S.