ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. It’s always great to generate coverage within top-tier technology publications like TechCrunch or VentureBeat. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell.

Retail 368

Retail Media B2B Pitching 368

5W PR

JANUARY 2, 2025

Company News: Milestones like retail expansions or brand ambassador announcements provide opportunities to celebrate and share your brands journey while building excitement for the future. The post When to Host a Beauty Event as a Public Relations Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Product Launch 78

Product Launch Strategy Publicity Retail 78

Cision

JUNE 22, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. It can take weeks of lead time before broadcast outlets air a public service announcement. How are PSAs Best Distributed?

Publicity 224

Publicity Real Estate Nonprofit Television 224

Agility PR Solutions

AUGUST 2, 2023

As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail rankers overall TotalSocial, offline and online lists.

Retail 148

Retail Consumer Marketing Brand 148

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

Retail 144

Retail Trends Analytics Consumer 144

Agility PR Solutions

JANUARY 23, 2022

Consumers have been very outspoken about their expectations that brands and retailers make their products and operations more sustainable, but new research from next-gen experience management firm First Insight reveals that retailers need to listen more closely to their customers about their sustainable shopping preferences.

Retail 147

Retail Consumer Branding Brand 147

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. The post Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading? appeared first on Agility PR Solutions.

Retail 147

Retail Branding Brand Customer Service 147

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.

Retail 146

Retail Trends Marketing Consumer 146

Agility PR Solutions

MAY 23, 2022

The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions. The firm’s new […].

Retail 145

Retail Meeting Consumer Software 145

Agility PR Solutions

AUGUST 4, 2021

Brands and retailers are understandably nervous about the upcoming holiday shopping season—it’s unclear how consumers will shop, which product makers and shops they came to trust (or distrust) during the COVID crisis, and how they’ll interact with the ones with whom they choose to engage.

Retail 148

Retail Consumer Crisis Branding 148

Agility PR Solutions

JULY 6, 2020

New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different retailers and […].

Retail 149

Retail Crisis Branding Brand 149

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Agility PR Solutions

APRIL 17, 2022

While sustainability is now a strategic priority for retail businesses, the vast majority are failing to make meaningful progress, new research from global management consultancy Boston Consulting Group (BCG reveals.

Retail 148

Retail Meeting Study Groups 148

Agility PR Solutions

DECEMBER 10, 2019

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive.

Retail 135

Retail Leadership Branding Brand 135

PR Fuel

JANUARY 8, 2025

According to Internet Retailing, a whopping 32% of customers will dig into what others are saying about your brand before making a purchase.

Brand 52

Brand Branding Publicity Retail 52

Agility PR Solutions

JANUARY 18, 2024

The 2024 Connected Retail Experience Study: Focusing on Omnichannel Efficiency by Incisiv, conducted in collaboration with Verizon and Cisco, shows that retailers are actively seeking innovative technologies to revolutionize store efficiency, mitigate increasing retail theft, and address critical labor shortages.

Retail 117

Retail Study Technology Trends 117

Agility PR Solutions

DECEMBER 16, 2021

The post Today’s shoppers want retailers to invest more in sustainability—how it drives purchase decisions appeared first on Agility PR Solutions. . “Consumers are continuing to place an emphasis on sustainability when making purchasing decisions, showing that eco-friendly lifestyles […].

Retail 148

Retail Consumer Marketing Trends 148

Business Wire

JANUARY 26, 2024

Last year, Business Wire distributed thousands of press releases for clients in industries including tech, healthcare, food and beverage, retail, and more. Explore some of our top releases from 2023 for examples of best practices and ways to leverage Business Wire's press release enhancements.

Blogging 313

Blogging Healthcare Retail Examples 313

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

Agility PR Solutions

OCTOBER 2, 2024

Advertising spend is at an all-time high and Retail Media Networks (RMN), in particular, are among the fastest-growing segments when compared to other categories like social media, search, and connected TV. With retail media advertising anticipated to grow 21.3 With retail media advertising anticipated to grow 21.3

Retail 110

Retail Branding Brand Media 110

Agility PR Solutions

JULY 19, 2020

The post Retail PR alert: COVID crisis hasn’t disrupted 2020 holiday shopping or spending plans appeared first on Agility PR Solutions.

Retail 135

Retail Crisis Data Trends 135

Agility PR Solutions

AUGUST 26, 2020

The post Retail PR, the rapid shift in shopper behavior, and looming impact on 2020 holiday shopping appeared first on Agility PR Solutions. Our survey data shows that shopper behavior has changed […].

Retail 141

Retail Survey Data Branding 141

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience.

Measurement 334

Measurement How To Retail Analysis 334

The Hoyt Organization

JANUARY 5, 2023

Launching and promoting a new housing facility in Santa Ana that promotes the quality of life for women in transition Breathing New Life Into a Space To Help Women Get Back On Their Feet On behalf of Retail Design Collaborative (RDC), an award winning leader in retail design and a full service architectural and interior […].

Retail 88

Retail Construction Nonprofit Brand 88

Agility PR Solutions

JANUARY 28, 2024

As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and purchasing becomes fully immersed.

Retail 106

Retail Ethics Consumer Enterprise 106

Agility PR Solutions

OCTOBER 29, 2023

When interest in the metaverse faded as AI marched to the top of priority lists in the new year, some thought that brand and retail marketers were abandoning previous plans to incorporate immersion as a next-gen tech tool, but not surprisingly it was just a slight detour to allow time for embracing AI more fully […] The post Brands and retailers (..)

Retail 106

Retail Branding Brand Tools 106

Business Wire

AUGUST 11, 2020

Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." More than anything, it increased my respect for a retailer I haven’t thought of in years because it shows they understand how to address these concerns.

Retail 238

Retail Communications Blogging Employee 238

5W PR

OCTOBER 22, 2024

Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. These statistics highlight the power of retail media as a consistent, long-term strategy. This reinforces the importance of transparency and accountability in PR.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

MARCH 19, 2025

Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.

Retail 78

Retail Storytelling Pinterest Product Launch 78

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Check out our list of top advertising and retail podcasts too! The PR Week.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? And can you imagine being a retail store without e-commerce capabilities right now? Maybe Hy-Vee did both. But the most PR-powerful gesture may have been by Yum Brands.

Branding 284

Branding Brand Small Business Retail 284

Agility PR Solutions

OCTOBER 9, 2023

And although brands and retailers have high hopes for holiday sales contributing significantly […] The post Brands & retailers are counting on big holiday revenue, but many can’t afford inventory appeared first on Agility PR Solutions.

Retail 106

Retail Branding Brand Consumer 106

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

Agility PR Solutions

JULY 30, 2024

Smart retail marketers and communicators are already thinking ahead to the 2024 holiday-shopping season and preparation—and already realizing that a bevy of challenges await.

Retail 101

Retail Data Analytics Marketing 101

5W PR

MARCH 13, 2025

Public relations crises strike without warning, testing organizations’ readiness and resilience. The Healthcare Industry’s High-Stakes Playbook Healthcare organizations face particularly intense scrutiny during crises, given their direct impact on public health and safety.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291