The Resolution Blog

DECEMBER 20, 2015

There are 118 links back to the John Lewis website too – really helping boost the site’s visibility in Google ahead of the key retail period of the year. Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral).

Retail 120

Retail Viral Newspapers YouTube 120

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Branding 78

Branding Brand Retail Viral 78

5W PR

OCTOBER 25, 2023

Harnessing viral potential TikTok is renowned for its ability to turn ordinary content into viral sensations overnight. Virality can significantly boost brand visibility, create buzz, and introduce a brand’s products or services to an expansive audience.

Trends 78

Trends Branding Brand Viral 78

5W PR

APRIL 13, 2022

The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views. A few years later, the health and beauty retailer Superdrug decided to use a similar idea in a marketing campaign by examining women’s body standards from different countries around the world.

Company 88

Company Strategy Viral Retail 88

NewsWhip

JANUARY 19, 2024

As usual, every month we look at how the Fortune 100 companies are covered online, highlighting the ones that received the most public interest, and even though it was early in the month, Walmart’s advertising decision grabbed most of the attention in December.

Advertising 78

Advertising Advertising Branding Brand 78

PRSay

MARCH 7, 2024

Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports. Travel media reported on hotels decorated in the style of Barbie. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Cision

JULY 20, 2015

This imagined anger isn’t hyperbole: Pew reports that 90 percent of the general public is sympathetic to the sacrifices made by post-9/11 veterans. Public: What to do when your kids are jumping off the walls. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends?

Mobile 105

Mobile Community System Social Media 105

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

NewsWhip

OCTOBER 11, 2023

Popular retailer Target found themselves in trouble this year after a seemingly innocent Pride Collection drop. Continuing their green strategies, the retailer is now taxing themselves : their self-imposed Earth tax, 1% for the Planet, provides support to environmental nonprofits working to defend our air, land, and water around the globe.

Reputation 78

Reputation Retail Nonprofit Viral 78

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Practical Value.

Social Media 120

Social Media Facebook Twitter Print 120

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

MARCH 30, 2021

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. Will this ruin any trust between the retail giant and consumers? Not only has Amazon had a Valentine’s Day disaster but it has now been found that sellers on the retail giant have been buying fake reviews. Matt Hancock Vs Pfizer.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Prohibition

JULY 10, 2024

For example, a campaign that unintentionally marginalises a segment of the population or appears tone-deaf to current social issues can result in immediate public backlash. Consumers today are highly aware and quick to voice their disapproval on social media, where negative reactions can go viral and severely tarnish a brands image.

Marketing 62

Marketing Fashion Financial Reputation 62

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: As noted above, Etsy updated its policy due to the public outrage.]

Policies 94

Policies Twitter Facebook Writing 94

Prohibition

JULY 21, 2023

The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever.

Wireless 62

Wireless Retail B2C Instagram 62

Cision

OCTOBER 16, 2017

We were in this publication and we had an executive showcased.” . So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202

Media Storytelling Technology Data 202

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Paul Maccabee is president of Minneapolis-based Maccabee , a strategic public relations and online marketing agency. LinkedIn'

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Solo PR Pro

JULY 3, 2019

E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Online streaming (Spotify) and subscription-based retailers like Stitch Fix are among many using a “Freemium” business model, while also providing data-driven and personalized recommendations, to create growth. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

David PR Group

JULY 28, 2015

And this is true not just at a Panera Bread in Florida but nearly every restaurant and retail store in the United States. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era. Any misstep could turn into an online reputation issue within moments. 200 Million Camera Phones.

Reputation 40

Reputation Viral Privacy Retail 40

Sword and the Script

JULY 14, 2015

There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . Your content will not go viral and you shouldn’t try. Base hits, not home runs.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Fractl’s case studies page.

Digital PR 71

Digital PR Construction Case Study SEO 71

Flatiron Communications

MAY 29, 2015

It wasn’t too long ago that Target’s customer database was massively breached from what soon was revealed as a significant failure on the mass retailer’s part. But it actually contains the keys to successful expansion for other high-end brands and designer labels and to improved brand perceptions for other mass retailers.”

Retail 28

Retail Fashion Policies Employee 28

Prohibition

DECEMBER 9, 2021

Nowadays, it can all be done in the public domain. To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Buzzstream

JULY 10, 2024

Now, if we look at what was working in 2015, and if we look at the landscape, pretty much any link we were earning from an authoritative top tier news publication was moving the needle in my opinion. Um, look, you know, I’m not a big advocate of the relevancies only at publication level. There is no way. It’s the pitching.

Digital PR 98

Digital PR SEO Google Travel 98

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire.

Social Media 48

Social Media Marketing Media YouTube 48

Mindful Marketing

MARCH 21, 2020

” The retailers’ swift actions and accusation of price gouging left Colvin sitting on over 17,000 bottles of sanitizer he couldn’t sell, even as people around the world were desperate to get their hands on the products and the product on their hands. Could he be right? Perhaps he was improving the supply chain.

Viral 75

Viral Marketing Retail Transportation 75

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up. So how can public relations and customer service work together? You get what you incentivize.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

MaccaPR

JANUARY 15, 2019

tweeted Fiji Water about their model, seemingly a bit surprised by their own success, “(senses ominous presence) She’s right behind us isn’t she?” “Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Publicity Stunts Still Work In The Digital Age.

Marketing 78

Marketing Viral Consumer Branding 78

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”.

Fashion 75

Fashion Telecommunications Crisis Training 75

The Stalwart Blog

APRIL 26, 2020

I started actually as a Navy officer, turned Navy public affairs officer. But over the last several years, I have focused exclusively on crisis PR because this environment, the social media and internet conference, makes not only anybody a broadcaster, but any organization essentially targets for negative publicity. Dave Oates: Sure.

Crisis 78

Crisis Local Facebook Social Media 78

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78

Crisis Branding Brand Airlines 78

MaccaPR

JANUARY 15, 2019

tweeted Fiji Water about their model, seemingly a bit surprised by their own success, “(senses ominous presence) She’s right behind us isn’t she?” “Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Publicity Stunts Still Work In The Digital Age.

Marketing 48

Marketing Viral Consumer Branding 48

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Branding 62

Branding Brand Viral Fashion 62

Mark My Words

MARCH 6, 2018

Despite the complaints and expressions of regret, the discount retailer racked up its most successful trading since 1990. For anyone who works in the business of promotion – a vocation now given the respectably anodyne title of ‘Public Relations’– the tactical manipulation of controversy is the lifeblood of publicity.

Branding 60

Branding Brand Film Print 60

Masters in Communications

FEBRUARY 12, 2022

It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. With printed media, the audience actively seeks a publication and engages with it They use the environment to broadcast a message Printed media may print thousands of items to send to one person or a group of people.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

JUNE 27, 2018

Christian faith-driven retailer Hobby Lobby and restaurant chain Chick-fil-A, for instance, seem to have accepted that their conservative political views may alienate their more liberal customers, while forging a tighter bond with their core audience of family-values shoppers. Take our hometown retailer Target, for example.

Branding 70

Branding Brand Marketing Retail 70