5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. They can identify subtle shifts in public opinion, track brand mentions across different languages, and measure the emotional impact of communications.

Analytics 146

Analytics Strategy System Ethics 146

Prowly

APRIL 11, 2025

In this article, well explore how to build a reputation that shines even when facing bad reviews or growing public scrutiny. It combines elements of branding, public relations, and digital marketing to ensure that when people think of your business, they associate it with quality, reliability, and positive experiences.

Reputation 104

Reputation Publicity How To Marketing 104

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Anyone can get publicity! The system works! Media Relations. Journalists need our content.

Publicity 225

Publicity Marketing Video YouTube 225

Wadds Inc.

MARCH 9, 2025

Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male. The report identified societal and cultural components related to family commitments, well-being, and systems issues related to the workplace as a significant challenge.

Publicity 94

Publicity Leadership LinkedIn Report 94

5W PR

JANUARY 26, 2025

Public relations has entered a new era where artificial intelligence shapes how we monitor, analyze, and distribute content. The integration of AI into PR workflows has moved beyond simple automation – these systems now function as intelligent partners that strengthen decision-making and campaign performance.

Publicity 78

Publicity System Crisis Management Analysis 78

Ronn Torossian

FEBRUARY 6, 2025

Discover how European legal systems embrace transparency and tech with new digital platforms, data protection measures and open justice initiatives for public access The post Legal Publicity Trends in Europe: A Shift Toward Transparency, Technology, and Accountability appeared first on.

Technology 195

Technology Trends Publicity System 195

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.

Publicity 78

Publicity Privacy Technology Ethics 78

ImPRessions - Crenshaw Communications

APRIL 10, 2019

Any expert will tell you that coming back from a public disgrace is a long haul. So far, only one – Huffman – has taken the first public steps toward recovery. For a public person charged with a crime, the smartest legal strategy may be in conflict with the best public relations advice. Make things right.

Reputation 235

Reputation Publicity How To System 235

Stephen Waddington

JUNE 20, 2022

My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. It is a professional activity that has evolved within the context of social systems. What is public relations?

Publicity 190

Publicity Study Public Affairs System 190

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. You develop a defined process for promoting it – from publication to measurement – and let the program run. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. Academia often structures undergraduate training around them.

Marketing 216

Marketing eBook Guidelines B2B 216

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Prowly

OCTOBER 23, 2024

Since she works with musicians, her tagging system is based on musical genres. When we're looking for publications or writers to add to a list for a client,” says Dawn, “it's really easy because we can just go in and click the genre tag and then scroll through those specific writers, figure out who would be the best fit.”

How To 211

How To Pitching Analytics Software 211

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

Onclusive

AUGUST 24, 2020

Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article.

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

APRIL 1, 2025

Consider for example, if you have years of clips about your company in your system. Its effectively an interface where you can ask questions in plain English and the chatbot answers them based on the data points its monitored in the system. Reporters change beats and publications quite often and static databases and quickly go stale.

Software 159

Software Pitching SEO Tools 159

5W PR

MARCH 28, 2025

This requires having response systems ready before problems occur. Their immediate acknowledgment, coupled with a detailed post-mortem and system improvements, helped maintain customer confidence. Success requires combining robust systems with human judgment and authentic leadership.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

MARCH 27, 2025

Social listening platforms like Brandwatch and Mention help teams identify valuable UGC across social channels, while content management systems like Stackla and TINT streamline the process of rights management and content curation. Implement automated systems to request and track content permissions.

System 99

System Tools Policies Measurement 99

Agility PR Solutions

MARCH 12, 2024

Generally speaking, you want to reward the top performers and use them as an example, figure out which of your employees could use a bit of help, and (unfortunately) figure out which of them are […] The post Optimizing success: 5 tips to creating an effective performance management system appeared first on Agility PR Solutions.

System 105

System Enterprise Employee Examples 105

Sword and the Script

FEBRUARY 11, 2025

As such, getting placed in an LLM may well be an emerging task for public relations professionals and communicators. This is because LLMs are prioritizing the news and in a sense, a press release is an official, and ostensibly sanctioned, public statement put forth by a company.

Pitching 131

Pitching Communications SEO Google 131

Agility PR Solutions

FEBRUARY 3, 2025

With new technologies, patient-centered care models, and heightened public awareness about health issues, healthcare organizations are facing both unprecedented opportunities and challenges.

Healthcare 94

Healthcare Industry Communications System 94

5W PR

APRIL 3, 2025

Public relations crises can destroy decades of brand equity in mere hours. When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. Their transparent communication and decisive action helped restore public trust.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

APRIL 11, 2025

Successful promotion requires a deep understanding of both the gaming industry and public relations strategies that effectively communicate the value proposition to potential players while maintaining regulatory compliance.

Strategy 78

Strategy Marketing System Education 78

5W PR

MARCH 17, 2025

This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise.

Crisis 78

Crisis System Analytics Analysis 78

Wadds Inc.

MARCH 5, 2025

A new report examines the gap of nearly 4,000 female public relations practitioners in England and Wales who have failed to advance to senior positions or have left practice mid-career. It used data from the 2021 Census to map public relations practice. Important, because of its methodology and findings. We called it Missing Women.

Publicity 52

Publicity Mobile Leadership Study 52

PRSay

JANUARY 29, 2025

Organizational leadership often leans on this practice of issuing statements to respond to significant government policy changes or initiatives to show support or take a public stand on societal issues. No organization can tackle systemic issues alone. Invite collaboration.

Policies 152

Policies Government Community Leadership 152

Onclusive

OCTOBER 22, 2020

The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator. The value of a strong reputation has never been more vital. To learn more about this partnership, please contact us at info@onclusive.com.

Reputation 307

Reputation Analytics Corporate Government 307

Agility PR Solutions

DECEMBER 4, 2024

A franchise system must project a unified identity to customers while allowing individual locations the freedom to adapt to the nuances of their local markets. In the world of franchising, achieving a balance between brand consistency and local relevance is a constant challenge.

Local 110

Local Marketing System Branding 110

Sword and the Script

AUGUST 13, 2024

The company has acquired other publications to accelerate the growth of its own audience. Rebranding: influence the influencers Big companies have fancy telephone systems built on a combination of hardware and software. These systems are expensive and often require hardware upgrades that small businesses can’t afford.

Creativity 103

Creativity B2B Examples Marketing 103

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system.

Technology 173

Technology Publicity Software Pitching 173

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Understanding Crisis PR Crisis public relations focuses on protecting and defending an organization’s reputation during situations that pose significant threats.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

MARCH 7, 2025

Personalizing the Customer Experience Through AI AI systems now analyze millions of data points about customer preferences, workout patterns, and engagement history to create truly personalized marketing messages. This level of personalization extends beyond email marketing.

Marketing 78

Marketing System Data Analytics 78

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281

5W PR

FEBRUARY 18, 2025

When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships. Take time to confirm what systems are affected, what data may be compromised, and how operations are impacted. Only then should you craft initial messaging.

Communications 78

Communications Crisis Communications Crisis System 78

Agility PR Solutions

JANUARY 20, 2025

In the digital age, electronic medical record (EMR) and electronic health record (EHR) systems have become essential for modern healthcare organizations. As the demand for these technologies grows, so does the need for EMR/EHR companies to maintain a strong brand reputation.

Healthcare 100

Healthcare Reputation Company Branding 100

Sword and the Script

SEPTEMBER 3, 2024

The trade publication Marketing Charts has documented some of the growth in B2B influencer marketing : “Three-quarters of B2B decision-makers around the world currently use influencer marketing, and among those, more than 9 in 10 (93%) are planning to expand their use of influencers, according to recent researc h [download page] from Ogilvy.”

Social Media 165

Social Media Study B2B Media 165

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Organizations that successfully align their efforts create more impactful communications that resonate with audiences across all channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78