Make the Most of the World's Biggest Tech Show: How to Prepare for CES
Business Wire
NOVEMBER 26, 2024
CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.
Publicity Technology Trade Shows 
Selling tech without touch—a virtual trade show paradox
Agility PR Solutions
JANUARY 3, 2021
My client at the time, a technology upstart looking to disrupt the corporate travel booking process, had high hopes for the show. The post Selling tech without touch—a virtual trade show paradox appeared first on Agility PR Solutions. It had debuted its latest tech platform and secured numerous industry partnerships.
Trade Shows 
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Vehicle Technology Suppliers Need These 7 Tips to Crush PR at CES 2025
Bianchi Biz Blog
OCTOBER 17, 2024
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Exhausting. Career-making or breaking.
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PR and Export Controls in Defense Technology: A Guide to Compliance Communication
5W PR
APRIL 10, 2025
Defense technology companies face strict regulations around exporting products, services, and technical data internationally. Public relations teams play a critical role in communicating these compliance obligations both internally and externally.
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How to Stand out at a Noisy Trade Show (MWC Field Guide)
Flack's Revenge
MARCH 12, 2019
I am often asked by clients how to build trade show buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. The post How to Stand out at a Noisy Trade Show (MWC Field Guide) appeared first on.
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On the Scene: The 2024 Battery Show
Bianchi Biz Blog
OCTOBER 21, 2024
The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Show organizers say more than 19,000 people were expected to attend this year.
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How B2B Marketing Can Get More out of Trade Shows
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. Are Trade Shows still a Good Place for PR Launches?
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Making The Most Of Virtual Event Experiences
ImPRessions - Crenshaw Communications
OCTOBER 21, 2020
By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. Savvy event producers have put all the technology tools in place to approximate a live conference experience. There’s good news here, however.
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How to Book Speaking Opps In The COVID Era
ImPRessions - Crenshaw Communications
APRIL 3, 2020
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.
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The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide?
Remote PR Jobs
SEPTEMBER 25, 2023
Originally seen on Forbes What technology PR agencies do is not rocket science. However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. While it may sound complicated, it’s very simple: They connect brands with audiences.
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When The CEO Should Be The PR Spokesperson
ImPRessions - Crenshaw Communications
JUNE 26, 2019
Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Photo by Foto Sushi on Unsplash. To launch a key product.
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Insights from CES 2024 – The World’s Best Automotive Technology Show
Bianchi Biz Blog
JANUARY 18, 2024
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 Should a vehicle technology supplier participate in CES?
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CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know
Bianchi Biz Blog
JULY 21, 2022
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. It’s logistically impossible.
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Where can I find clients who need my PR services?
Remote PR Jobs
JULY 19, 2024
Finding clients in need of public relations (PR) services can be a strategic and multifaceted process. Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.
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Capitalizing on a landmark trade agreement between the US and Peru
The Hoyt Organization
FEBRUARY 13, 2025
Seizing the Opportunity How do you capitalize on the signing of a landmark trade agreement between the United States and Peru just weeks before one of the worlds largest mining trade shows? With this important development, PROMPER was preparing to exhibit at MINExpo, the mining industrys premier trade show in Las Vegas.
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Public Relations Agency’s Top Marketing & Communications Trends for 2022
Konnect Agency
NOVEMBER 23, 2021
It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. With hybrid events!
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Back to the Trade Show – CES Redux
Landis PR
NOVEMBER 21, 2022
Trade shows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Now, every moment on the show floor needs to count.
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What is Technology PR?
5W PR
JANUARY 31, 2024
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?
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PR Guide to Executive Speaking Gigs
ImPRessions - Crenshaw Communications
MARCH 27, 2018
It will come as no surprise to those of us in public relations that 205 million people in the U.S. attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. Don’t hold out for the keynote. .
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Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES
Bianchi Biz Blog
JUNE 17, 2021
Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. If not, contact the Consumer Technology Association (CTA) to get your spot. Author: Jaclyn Bussert.
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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024
Bianchi Biz Blog
JUNE 29, 2023
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.
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Has the trade show had its day (at last)?
The Hoffman Agency
FEBRUARY 17, 2020
In the years since FM’93, I can’t remember how many trade shows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress. It’s amazing to me that trade shows continue to survive, let alone thrive.
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7 Myths of Automotive Supplier and Vehicle Technology PR
Bianchi Biz Blog
DECEMBER 2, 2021
The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments.
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Last-Minute PR Tips For A Successful CES
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. ” Know that you can still interest reporters once the show has started. Your main objective?
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The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups
Bianchi Biz Blog
JUNE 1, 2023
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers
Bianchi Biz Blog
OCTOBER 3, 2022
Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics
Bianchi Biz Blog
OCTOBER 9, 2023
I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world.
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How PR Agencies Set Budgets And Billing
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2016
For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. When TechCrunch discovered a PR agency was charging $750 for a post in its publication, it promptly banned the agency on the grounds that it was unethical. Hourly billing.
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PR Strategies to Support Professional and Personal Haircare
5W PR
JUNE 10, 2024
New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. The post PR Strategies to Support Professional and Personal Haircare appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
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Cracking the Quadrant – Confessions of a former Gartner Analyst
Flack's Revenge
JUNE 2, 2015
While I would have much preferred to write this with his name and full cooperation, better to share the information as an anonymous confessional than not at all; it is just too important to hold onto, and was presented in a public forum, so it is fair game, in my opinion). Why care about analysts – and Gartner? They are extremely influential.
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed
Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.
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Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022
Bianchi Biz Blog
AUGUST 19, 2021
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
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Don’t Let Breaking News Steal Your PR Thunder
ImPRessions - Crenshaw Communications
JULY 14, 2016
A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. More recently, our client was working on an app for the Apple Watch and we were able to own part of the technology conversation around the Apple ecosystem that resulted from the product launch.
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Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers
Bianchi Biz Blog
SEPTEMBER 30, 2021
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.
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B2B Sales Cycles Get Longer and Involve More Decision Makers
Sword and the Script
NOVEMBER 30, 2021
32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content.
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Is Media Relations Getting Harder?
Sword and the Script
MARCH 27, 2018
Most of my experience in media relations comes from a B2B technology perspective. For example, pick a trade publication in any vertical market and study the headlines. How B2B Marketing Can Get More out of Trade Shows. Last week I got a list of media registered to attend a popular trade show.
9 Secrets Of Great PR For Startups
ImPRessions - Crenshaw Communications
FEBRUARY 9, 2017
I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. They want a story tailored for their needs or unique to their particular publication; in fact, they often want an exclusive. Yes, there’s a reason it’s called public relations.
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What to Expect at the North American International Toy Fair
5W PR
JULY 31, 2023
This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity.
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78 SHIFT Announces New Augmented Influence Reader
Shift Communications
APRIL 1, 2015
SHIFT has always been an innovator in social media, digital influence, and data-driven public relations. However, the pieces and technologies to make the SHIFT AIR exist today. However, the pieces and technologies to make the SHIFT AIR exist today. Facial recognition technologies are very good and getting better every day.
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How Does a PR Newswire for Journalists Benefit the World?
PR Fuel
AUGUST 23, 2020
Here are some of the categories you may want to choose to receive press releases about: Green technologies LGBTQ+ issues and events Broadcast industry Science and research Public health topics and news items Farming and agriculture Biotechnology Sports news for major and minor sports leagues Police, law enforcement, and crime.
7 Reasons Why Automotive Suppliers Don’t Need a PR Firm
Bianchi Biz Blog
FEBRUARY 22, 2024
For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. Our technology speaks for itself. It costs too much money.
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65 Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017
Sword and the Script
DECEMBER 30, 2017
In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. 3) The Future of Marketing Looks More like Public Relations. 7) How B2B Marketing Can Get More out of Trade Shows. One thousand people read that post in a couple days, and I was thinking that was pretty good.
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82 Making the Move from In-House PR to a Top PR Agency
Shift Communications
NOVEMBER 4, 2016
As someone who has held multiple positions at agencies, and spent several years as a PR manager at a technology company, I’m here to put a stake in the ground and declare my love for agency life. You’ll also gain access to emerging tools and technologies within PR and integrated communications.
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60 Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO
PR 20/20
FEBRUARY 7, 2019
Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. So I went into restaurant technology [as VP of Marketing at Toast ], which was very different. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast.
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