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To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers. Partner with travel publications, blogs, and online communities that cater to the target audience.
Israel tourism campaign highlights diverse food scene, LGBTQ+ friendly culture and modern attractions to attract global visitors beyond historical and religious sites The post Israels TourismPublic Relations Campaign: A Focus on Food, LGBTQ+ Culture, and Modernity appeared first on.
Learn how beach towns can revitalize tourism through sustainable practices, diverse attractions & community engagement while preserving coastal environments & local culture The post Reviving Tourism in Beach Towns: Real-Life Ideas to Foster Sustainable Growth and Vibrancy appeared first on.
The outbreak of the coronavirus pandemic has forever changed public relations, especially when it relates to travel. While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. Here are five ways in which COVID-19 has transformed PR, for the better.
The 2022 Impact Tourism Report brings together their findings and pairs them with actionable solutions for travelers. The post 10 trends shaping the future of impact tourism in 2022 appeared first on Agility PR Solutions. CEO Jessica Blotter, a Board Director of Center for […].
In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Showcase how sustainable tourism initiatives benefit local communities and the environment.
Winning digital marketing agency campaigns for tourism involve a blend of creativity, data-driven strategy, and a deep understanding of the target audience. Here are some key elements and examples that can help a tourism campaign stand out: 1.
How do travel and tourism relate to the Ohio Restaurant Association and your role there? It’s important for us to keep a finger on the pulse of travel and tourism in our state, because our industry is very much a part of it. How does travel and tourism helps support Association members? Who doesn’t love going out to eat?
As summer approaches, tourism, and travel businesses begin to prepare for the anticipated rush of visitors. This means businesses in the tourism industry must be ready to meet their needs and prepare for the summer rush in tourism and summer travel.
One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. Prefer to mix things up?
Tourism boards play a vital role in promoting destinations and attracting visitors to their regions. In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. By partnering with travel agents, tourism boards can leverage these existing networks.
Depending on one’s taste and budget, either one of these experiences can be a great time, but as extreme tourism increases, it’s time to ask, are extraordinary leisure activities worth their costs? It seems that the two extreme tourism companies mentioned above have both fallen short of this critical standard.
Seasoned public relations professionals are indespensable partners between travel and hospitality businesses and their target audience. Let’s take a closer look at why public relations matters in tourism and hospitality & how a good PR strategy can help your travel business grow.
A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . Even the names of viruses can be difficult to socialize with the general public—no, the coronavirus doesn’t have anything to do with the beer—and the public isn’t always able to associate a specific illness with its common symptoms.
Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. As always, story angles that editors seek will depend on the publication and its audience. For her publication, “Not everything should be about COVID-19,” she said.
The coronavirus outbreak is creating unprecedented challenges for consumer industries of all shapes and sizes—from travel & tourism to dining & recreation, and whether for business or pleasure, consumers today are showing a reluctance to get involved in many of the things that just weeks ago they didn’t think twice about.
Coronavirus has dealt the entire tourism and hospitality industry a devastating blow. Learn more about how these entities should respond, and recent updates from the Arizona Office of Tourism. The post How should tourism and hospitality entities respond to Coronavirus? appeared first on HMA Public Relations.
Scott Peacock, public relations manager at Visit North Carolina, discusses how he lead the state’s tourism marketing during a summer marred by several shark incidents. It was primarily how we communicated to the general public. In this case, most credible journalists were talking about how the incidents might affect tourism.
For PROMPER, the Trade, Tourism, and Investment Commission of Peru, the answer was to create a strategic, media-driven campaign to maximize visibility and engagement.
“A person can talk about oneself all day long, but creating more tangible evidence of expertise and experience truly sells a person much more quickly and with more ease,” said Courtney Ellett, founder and owner of Obsidian Public Relations. Kerri Guyton is a director of client services at Obsidian Public Relations in Memphis, Tennessee.
Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica Pickering.
The sky’s the limit when it comes to creativity in the travel and tourism industry! JD Lasica is an author, entrepreneur, public speaker and new media pioneer. But it started to seem too big and meaningless, so we added a layer of quality by setting goals around the publications we want to secure coverage from.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? And that is what is really key in the “new&# public relations world.
More and more businesses are turning to public relations to tell their stories. This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […]. Today, municipalities across the U.S.
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With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.
Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.
In 2009 I was planning a tourism trip for a client. We wanted to identify a group of travel bloggers who were interested in learning more about Rwanda and turned to Twitter to find them.
Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to foster your company’s public image. Because healthcare organizations are such public entities, they have a big need to create a positive public image for themselves. Technology.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Regardless, thanks for visiting!
Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Here are three.
Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. PHG Consulting has worked in public relations in a variety of countries worldwide, including your new partnerships!
Addressing them in a timely manner is a critical function of public relations. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. The rumors have already disseminated. These fine folk did: Jan.
Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? I know web analytics is an area many public relations practitioners have questions about, so if you have a question you’d like Jim to answer, how about bunging it in here? pts Settings.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.
The Swedish Tourism Bureau did just that with their campaign, The Swedish Number. Social goes beyond starting buzz and getting publicity. “When it comes to social PR, we need to find that 1 percent and engage with them. But then, we also have to think about that 9 percent who can help a ton in disseminating the content,” says Shonali.
During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around. Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines. Since its release in March, 22.4
The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. billion (or USD 681 million). Emerging Technologies and Applications.
“Belize Tourism scores real-time marketing win with ‘Don’t Stop Belizein’” [link]. “Why public relations and media relations don’t mean the same thing anymore” [link]. Gopher Athletics website. “Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing” [link].
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The Cayman Islands Department of Tourism recognizes the natural beauty that draws tourists in, and instead of closing off those areas to protect them, they’ve put in regulations and guidelines so that the beauty can be enjoyed by all.
When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. Email: dean.essner@prsa.org.
Public relations programming is essential to the tourism and hospitality industry. The post Taking It To The Street appeared first on HMA Public Relations. Build it and they will come” just doesn’t work all by itself. A destination is […].
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