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The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention.

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Should your C-suite tweet? Maybe!

Stuart Bruce

’ was the question at the recent CIPR Corporate and Finance’s group seminar. That includes face-to-face, print, radio, TV and today online including Twitter. ‘Should the C-suite tweet?’ The unequivocal answer from the panel of experts was maybe! Jon Sellors, RSA Group, UK head of media relations.

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Putting Together A Public Relations Plan

5W PR

Some of these might include articles on social media, press releases, press conferences, customer testimonials, media tours, interviews with press, radio, television, or otherwise, speaking engagements, and seminars. You might also sponsor a related event or participate in some way.

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How to Create Better Facebook Live Videos

Cision

Are you broadcasting a seminar with live audience participation? Shortly, we will all be able to broadcast (and listen to) live talk radio on Facebook. The first question that every PR, content and marketing professional should vet is whether there is a compelling reason for them to publish a live video.

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Behind the Headlines with Phil Andrews

Cision

I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. Traditional forms of media — like TV, radio, and newspapers — are also still valuable tools, even as the toolbox grows.

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How to Create Better Facebook Live Videos

Beyond PR

Are you broadcasting a seminar with live audience participation? Shortly, we will all be able to broadcast (and listen to) live talk radio on Facebook. The first question that every PR, content and marketing professional should vet is whether there is a compelling reason for them to publish a live video.

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11 tips on how to manage your career in PR AND be a parent

Communications Conversations

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). Let’s see what they had to say: Natalie Bushaw, director-public relations, Life Time Fitness. Four words: Accept.

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