Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention.

Pitching 89

Pitching Comparison Writing Radio 89

Cision

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more). Are you broadcasting a seminar with live audience participation?

Video 197

Video Facebook Retail How To 197

Cision

JANUARY 13, 2017

I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. Traditional forms of media — like TV, radio, and newspapers — are also still valuable tools, even as the toolbox grows. How do you see that changing?

Local 120

Local Radio Community Tools 120

Beyond PR

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more). Are you broadcasting a seminar with live audience participation?

Facebook 63

Facebook Video How To Retail 63

Communications Conversations

JUNE 5, 2015

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). In his book, “Essentialism: The Disciplined Pursuit of Less,” Greg McKeown writes about saying yes to things we feel total and utter conviction to and no to everything else. Four words: Accept.

How To 60

How To Meeting Local Google 60

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

Reputation 52

Reputation Social Media International Internal 52