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My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows.
A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Radio is still a popular medium.
You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study like the one I’m about to share with you (unless, of course, you’re a loyal listener of the Power Trip Morning Show on KFAN, in which case you’ll know everything by now).
The findings of a new online study of on-air talent and producers from radio stations across the United States were unveiled at the recently held “Morning Show Boot Camp” in Chicago, presented by Jacobs Media and Talentmasters.
As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage. Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic.
Many of the recent studies show how users interact with brands they know. However, this goes against studies that have shown otherwise, such as this one by Chris Panteli and Kyle Roof for Linkifi. According to our study, DR or Domain Rating is the most popular metric site authority digital PRs use, so well focus on that.
I am the managing editor of Automoblog and the host and producer of the AutoVision News Radio podcast. Others have shared how to launch successful DEI programs in automotive retail or interpret studies that have revealed specific traffic data points and how such findings can be leveraged to create safer roadways.
My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows.
CASE STUDY. NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Bauer ran a five day test to see what would happen if their regional radio stations put new forms of content at the heart of what they did on social media.
Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.
Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. She is currently a graduate student at American University where she studies Strategic Communication.
Like a radio broadcast, podcasts have a producer or two who make editorial decisions on what to include. Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Can you “see” the story on the radio? Start by asking these key questions.
Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. We recently shared the results of a G2 Crowd study where respondents stated that we are leading the industry when it comes to PR analytics solutions.
A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news. Once you have established that it’s appropriate to target local media, determine what type of outlet is best – TV, newspapers, or radio. for example, or simply not respond.
In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat. Networks and radio and newspapers and television — they’re all getting paid to tell me something,” one interviewee said.
Radio silence while working from different geographical locations can create weariness among the employer and confusion by peers. Since in-person interaction is diminished, it’s important to lean into communication with colleagues to ensure that everyone is in sync on tasks and the work is getting done.
Think data studies, press releases, and expert commentary. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines.
Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.
“Especially in a crisis situation, [Twitter is] a way to share information with the greatest number of people,” said Donyale Padgett, a professor of communication studies at Wayne State University in Detroit. “If Twitter granted gray check marks to official government accounts, but then rescinded them. Photo credit: itchaznong ].
where she studies the intersection of democracy and technology in Central and Eastern Europe. On TV and radio, she is a frequent commentator on disinformation and Russian and Eastern European affairs. Nina Jankowicz has made a career out of misinformation — but in a positive way. Ahead of her keynote speech Oct.
In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.
More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Read the full-length study today! billion monthly active users (1.2 Want more insight on how journalists view and use social media?
But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. You can send survey results, case studies and other useful information to encourage them to advance along your sales funnel. It’s possible an email newsletter could interrupt.
According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.
You can create and share insightful content such as articles, whitepapers, and webinars that showcase your brand’s expertise in its field. Engaging in Influencer Partnerships Collaborating with influencers and industry leaders, or even other brands, can extend your reach and credibility.
A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. They are taking the time to read and understand. 19 percent were piloting a program.
According to multiple studies, the average consumer is presented with up to 10,000 ads per day. We might hear those ads on the radio, see them by the hundreds on website sidebars, or by the dozens on billboards that we only half-notice as we pass them on our morning commute. Yes, you read that right.)
Newspapers, magazines and radio stations never had those resources to start with. The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. Now every news website needs video. 500 have a video gallery in their newsroom.
In our study, 51% of respondents dont know their average cost per link. BuzzStream ) Our media databases study showed why Muck Rack is consistently one of the top-used list-building tools due to its accuracy. Print, TV, and radio only comprise 25% of journalists primary publishing medium. BuzzStream ) 29. BuzzStream ) 31.
These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years. Furthermore, a study by Tata Consultancy Services reported 71.9
By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Do your homework on the journalist and the outlet. Learn how they report and give them what they love and what they want. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.
Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Reuters Institute for the Study of Journalism commissioned a YouGov online poll last year and found that 73% of respondents report digitally accessing news at least once per day.
In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. It was the intersection of two fledgling disciplines: social science and consumer research.
Stats & Studies: Season 5 of Game of Thrones premiered this week with 8 million viewers coinciding with HBO Now app ( Entertainment Weekly ). Time to Reboot: Former Dateline NBC series To Catch a Predator host Chris Hansen launches a Kickstarter campaign to fund a new hidden camera show tentatively titled Predator vs. Hansen.
Canadian News Publishers Status: Pending / Ongoing Date of Lawsuit: November 2024 In November 2024, a coalition of Canadian news outlets , including The Canadian Press , TorStar , The Globe and Mail , PostMedia , and CBC/Radio-Canada , filed a lawsuit against OpenAI. These outlets represent over 135 publisher sites, which you can see below.
76% of producers and journalists affiliated with digital outlets of television and radio stations, newspapers, magazines, media sites reported using outside produced video. However, the PRESSfeed study of 300 company newsrooms showed that brands are not taking advantage of this opportunity.
Being raised by great communicators gave me a leg up and created a big impact on my career and education,” says Edelsburg, who studied at NYU’s Steinhardt School in the Media, Culture and Communication department, and helped start the university’s first PRSSA Chapter. She is now in her second career, as a chef.
Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees. All of a sudden, we are all lepers. Nobody wants to be associated with us, and our family business is ruined.
Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. And there are studies that show that people with media logos actually can charge more money. People love that. So that is this week’s Free Publicity Friday PR Tip.
Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Top Ways the Media Impacts Politics with Online News. Until next time!
Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. Guest Post by Fay Shapiro. They owned cars.
When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. People want to connect with people they see on TV or hear on the radio or a podcast. You can also guide the conversation back to what you can answer. ” PR FOR ANYONE.
Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend. Empowered customers are on the move. How to do that? It all starts with the news you are taking in.
For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Many are perfect for a city study type post, which Jodie Booras outlined in our city study post. Leverage X for data studies for cheap with Twibot This weeks tip is for leveraging X data for content. What to do with them?
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