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How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

Onclusive

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage. Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic.

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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Radio is still a popular medium.

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How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

Deirdre Breakenridge

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. She is currently a graduate student at American University where she studies Strategic Communication.

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news. Once you have established that it’s appropriate to target local media, determine what type of outlet is best – TV, newspapers, or radio. for example, or simply not respond.

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Journalists

PR for Anyone

By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you. Do your homework on the journalist and the outlet. Learn how they report and give them what they love and what they want. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. Traditional media — just like radio after TV — will not be going extinct. Credibility. It’s a news source, not a news producer. . Commentary.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. They are taking the time to read and understand. 19 percent were piloting a program.

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