MaccaPR

JANUARY 13, 2025

Additionally, disclosing the use of AI tools and AI-generated content allows brands to maintain authenticity while still benefiting from AI technologies. Social media consumption is on track to overtake linear TV by 2025. The average user spends nearly 2 1/2 hours per day on social media.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. It could involve a combination of crowd correction, e.g. a way for users to flag fake news items, and technology akin to spam detection. It was entertaining and informative.

Reddit 168

Reddit Government Google System 168

Flack's Revenge

AUGUST 31, 2016

When I ask what people read, and how they get their tech news, I often get shrugs and blank looks (probably because they are getting news from social media , where the original source can be obscured). Anonymous (Instructional Technology Specialist). Some Reddit channels. Hacker News (but not nearly as much as Reddit).

Reddit 136

Reddit Enterprise Wireless B2B 136

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 173

Analysis Tools SMB Software 173

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. Media monitoring tools recognise the news that’s most important and relevant to you as it emerges.

How To 195

How To Tools Analytics Data 195

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. Media monitoring tools recognise the news that’s most important and relevant to you as it emerges.

How To 195

How To Tools Analytics Data 195

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 117

Software Reddit Marketing Survey 117

Sword and the Script

DECEMBER 5, 2023

Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. LLMs are at the heart of generative AI technology. He previously founded TrendKite, a buzzy media monitoring tool that was acquired by Cision in 2019 for $225 million. Startup Handraise raises $6.3

Software 155

Software Technology Reddit B2B 155

Shift Communications

FEBRUARY 20, 2019

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Trends on Social Media. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data.

Trends 142

Trends Industry Wikipedia How To 142

Sword and the Script

OCTOBER 1, 2024

Prowly partnered with TVEyes to broadcast media monitoring solutions. TVEyes is a white-label partner to several media monitoring tools to cover broadcast monitoring. Muck Rack said it acquired Keyhole for social media monitoring. Gobble-gobble. The two companies first partnered up in December 2023. Mind the gap.

Publicity 156

Publicity Software Google Reddit 156

Sword and the Script

OCTOBER 20, 2020

It’s an older technology but I still find it useful. Should the Public Relations Report to the CEO or CMO? First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS.

Resources 148

Resources Publicity Reddit Interviews 148

NewsWhip

JULY 20, 2022

Because of this, media monitoring has become a booming niche. These technologies offer a comprehensive view of a brand on the web, and the insights needed to identify trends and squash challenges before they arise. The question then is, how do you do media monitoring? Social media monitoring.

Media 78

Media Reddit Reputation Web 78

The Hoyt Organization

AUGUST 15, 2024

Technology is evolving at an increasingly rapid pace. Declining Public Trust of News There has been a significant decline in the public’s trust of traditional forms of news media, whether cable television, newspapers, or online news organizations. Many people are turning to social media to get news updates and information.

Reddit 90

Reddit Television Viral Social Media 90

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. The product does everything you’d expect from a media monitoring tool.

Tools 165

Tools Media Software Analysis 165

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Shift Communications

JULY 14, 2015

Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action. Account Manager, Marketing Technology. Even on a Friday afternoon.

Data 60

Data Reddit Technology Agency 60

NewsWhip

MAY 16, 2024

With CrowdTangle being deprecated in August 2024, many newsrooms are seeking an alternative for their social media news gathering, multichannel audience development, competitive benchmarking and developing ideas from social media trends.

Reddit 78

Reddit Instagram Data LinkedIn 78

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

NewsWhip

OCTOBER 26, 2021

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. Reporters review business social media profiles. 1% said SnapChat.

Survey 88

Survey Media Relations Report Media 88

Communications Conversations

FEBRUARY 6, 2019

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). 4: Analysis remains a key attribute missing in social media marketer’s tool chest.

Report 76

Report Analysis Video Instagram 76

Cision

JULY 18, 2016

This is why Facebook continues to be the best-monetized social network despite its many flaws. The “me too” apps that follow may be better concepts and better technology, but the scale of Pokémon Go should continue to drive its utility in the near future. You should know that it may not be around too long.

Mobile 120

Mobile Case Study Google Facebook 120

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Other interesting statistics: Social media is material.

Survey 82

Survey Corporate Communications Financial 82

PR in High Definition

JUNE 29, 2021

Dozens of websites were down including Amazon, The Guardian, Reddit and even the UK government website. This person kicks a frozen chicken around like a football and someone records it, putting it on social media. I was reminded of the power of one recently as we watched the Fastly crisis unfold. It’s possibly too early to tell.

Reputation 62

Reputation Reddit Crisis Film 62

Prohibition

NOVEMBER 30, 2017

My official job title is Account Executive or a PR and Social Media expert – which sounds much fancier. I watch Sky or BBC news a lot at home and follow what people’s thoughts are on various subjects using social channels such as Twitter and Reddit. What is your favourite thing about PR and social media?

Reddit 48

Reddit Retail Newspapers Social Media 48

Prohibition

NOVEMBER 30, 2017

My official job title is Account Executive or a PR and Social Media expert – which sounds much fancier. I watch Sky or BBC news a lot at home and follow what people’s thoughts are on various subjects using social channels such as Twitter and Reddit. What is your favourite thing about PR and social media?

Reddit 48

Reddit Retail Newspapers Social Media 48

Sword and the Script

APRIL 3, 2018

I haven’t seen a monitoring system that does this well yet and many monitoring systems OEM this technology, so some of these are using the same engine anyway under a white label. It categorizes results into social media, forums, news, blogs and web results, though there was a lot of overlap. Bits and Bytes Testing Brand24.

Media 72

Media System Tools Google 72

PR 20/20

JANUARY 3, 2019

We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. 4 Lessons Learned From the Most Agile Brands on Social Media. Social media platforms were constantly evolving and updating in 2018. Best of luck in 2019! ??.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Ethical Voices

OCTOBER 30, 2023

I think we all can agree that technology is an amazing, amazing tool for us, but it’s a double-edged sword. The important thing is get out of your social media echo chambers, because if you’re relying on that as news, you’re only getting the news that perpetuates and echoes your beliefs and it doesn’t challenge you.

Public Affairs 84

Public Affairs Ethics Social Media Government 84

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Sword and the Script

APRIL 13, 2021

How would a natural language processing ( NLP ) algorithm tone or assess the sentiment of ice cream chatter on social media? NLP is used in a variety or PR technologies for media monitoring. Sorting out what is positive, and negative is a big challenge that NLP faces. Meltwater has been working on adding context.

Analysis 78

Analysis Marketing Engineering Data 78

Where the Fishermen Ain't

FEBRUARY 1, 2016

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. It turns out that Reddit didn't need a cryptocurrency strategy as much as it perhaps thought it did, so out went Charles and the DATT concept was born. . Today, I'll offer three such ideas. . .

Reddit 20

Reddit Wikipedia Web Privacy 20

Where the Fishermen Ain't

FEBRUARY 1, 2016

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. It turns out that Reddit didn't need a cryptocurrency strategy as much as it perhaps thought it did, so out went Charles and the DATT concept was born. . Today, I'll offer three such ideas. . .

Reddit 20

Reddit Wikipedia Web Privacy 20

Buzzstream

MARCH 21, 2024

Media lists can get outdated in just a few months, sometimes weeks! Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit. You may need to widen your search.

Construction 62

Construction How To Media Google 62

Buzzstream

JUNE 5, 2024

They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. Reddit’ r/dataisbeautiful and r/infographics Reddit is a treasure trove of great content from around the web.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. The most popular social media channels in Denmark Facebook : 3.9

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59