ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Choose wisely and check references. If you’re vetting a new freelance consultant, it pays to query them thoroughly about recent work and relevant expertise, and to speak with the references they supply, as well as those they don’t. PR is really a very small industry. . Manage their time.

How To 315

How To Employee Training Interviews 315

Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. It’s been used to a great extent to achieve the following: Get an overview of how […]. The post Fact or Opinion?

Analysis 262

Analysis Branding Brand Web 262

Business Wire

FEBRUARY 8, 2021

Also commonly referred to as the Spring Festival or Lunar New Year in China, t his year’s celebration of the Year of the Ox begins February 12, 2021, and lasts through February 22, 2021. Chinese New Year (CNY) is just around the corner! In Chinese culture, the ox is considered industrious and methodical.

Blogging 251

Blogging Industry Publicity 251

5W PR

NOVEMBER 22, 2024

Brand sentiment is another important factor, which refers to the overall sentiment expressed in media coverage. Measuring the Success of Media Relations Assessing the effectiveness of media relations efforts involves tracking metrics such as media placements, which are the number and quality of media mentions.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

ImPRessions - Crenshaw Communications

JUNE 23, 2020

But don’t be afraid to be personal It can be refreshing for a bylined article to contain a reference to a personal situation or observation – if it’s relevant to the topic at hand.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

Remind them to reference their expertise . It’s helpful to convey that expertise through examples and references to the interviewee’s training or experience. Typically an executive is invited to an interview because they’re seen as a subject-matter expert.

Interviews 280

Interviews Policies Course Training 280

ImPRessions - Crenshaw Communications

JUNE 3, 2021

It refers to a situation where the PR team offers first-crack at a story to one reporter and one reporter only. But in PR it usually refers to a trade article bylines by a client executive. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop.

Journalism 344

Journalism Internal International Pitching 344

PRSay

JANUARY 16, 2025

Promoting the ethical practice of public relations Ive mastered the art of balancing tact and directness when correcting colleagues in the media when they refer to me as flack, a term I find off-putting. Its not just in how we describe what we do at cocktail parties or online; it includes other ways each of us is defined.

Ethics 143

Ethics Publicity Crisis Film 143

Remote PR Jobs

JULY 19, 2024

Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you. Strategies: Referral Programs: Offer incentives to current clients or industry peers for referring new clients to you.

Case Study 227

Case Study Conference Local Trade Shows 227

Onclusive

AUGUST 3, 2020

It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. The same waza can be applied to public relations.

Media 397

Media Pinterest Measurement Energy 397

Cision

OCTOBER 5, 2016

This simply refers to content (text, photos, videos, whatever) that promotes a brand. It instantly became more than just a game and evolved into a way to connect with people and offer real-time promotions they wanted to take advantage of. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Branding Brand 319

Sword and the Script

NOVEMBER 5, 2024

If you enjoyed this post, you might also like: 7 ideas for building customer references in B2B tech Image credit: Pexels The post The tide of news in PR software is slowing [PR Tech Sum 59] appeared first on Sword and the Script. .” * * * Here’s the list of companies I’m watching and here’s how to get on my radar if you are a vendor. >>>

Software 156

Software Wikipedia B2B Pitching 156

ImPRessions - Crenshaw Communications

JULY 1, 2020

It’s also helpful to reference a recent article or a social media post by the reporter if it’s relevant. If you have a relationship with the reporter, you may want to include a more casual note before your pitch or make the overall tone of the pitch less formal, but avoid being overly familiar. .

Pitching 380

Pitching Writing How To Report 380

PRSay

MARCH 25, 2022

Lowercase all references to bitcoin and other cryptocurrencies, such as ethereum, litecoin and dogecoin. References to individual cryptocurrencies should use the singular form: “Thieves reportedly stole bitcoin worth $15 million.” Use plural forms for specific quantities of cryptocurrency, such as six bitcoins. blockchain.

Banking 180

Banking Technology Guidelines Sports 180

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

They are easy resources for listeners to reference as they are starting their own company or need inspiration on what they can do to propel an idea into a successful business. Here at Crenshaw, we represent high-growth tech businesses, so these types of business are extremely useful. The entrepreneurial podcast space can be powerful.

Agency 401

Agency Interviews Education Television 401

Ronn Torossian

AUGUST 3, 2023

It refers to the presence of various cultures in a society, workplace, or customer base. Cultural Diversity in Customer Service Cultural diversity is essential in today’s business world, especially in customer service. Embracing and valuing cultural diversity is crucial for businesses to cater to a diverse customer base effectively.

Customer Service 195

Customer Service Branding Brand 195

Ronn Torossian

NOVEMBER 28, 2022

The term simply refers to how easily customers can recognize the products and services of a […]. When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal.

Branding 195

Branding Brand Marketing 195

Ronn Torossian

DECEMBER 30, 2021

Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available.

Advertising 195

Advertising Advertising Trends Technology 195

Ronn Torossian

APRIL 12, 2021

The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in which police interrogated people suspected of committing crimes.

Strategy 195

Strategy Marketing 195

Ronn Torossian

JULY 3, 2020

Now I’m not so sure,” he likely could be referring to the future of PPC, or pay per click. If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. PPC fell sharply the first few weeks after the […]. The post Is PPC Back?

Agency 195

Agency Strategy Marketing Publicity 195

Prowly

OCTOBER 12, 2020

Here’s when PR outreach (also referred to as media outreach) comes in. Effective PR is all about relationships. Apart from maintaining the existing connections, however, sometimes you have to reach out and make new ones to grow your network. I asked PR experts to shed some light on the meaning of PR outreach, along with […].

Examples 196

Examples Tools How To Media 196

Ronn Torossian

JANUARY 1, 2024

Consumer technology refers to the range of ele͏ctronic devices, software applications, and services designed for personal […] The post Addressing Cybersecurity Concerns With Your Consumer Technology appeared first on. However, this rapid growth has raised cybersecurity concerns. What ͏is consumer͏ technology?

Technology 195

Technology Consumer Software Company 195

Ronn Torossian

MARCH 30, 2020

It refers to a raft of content marketing, social media, digital marketing […]. Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development. The post A Guide to Narrative Driven PR appeared first on.

Content Marketing 195

Content Marketing Social Media Industry Marketing 195

Ronn Torossian

DECEMBER 2, 2019

Its antonym was “persona non grata” which referred to someone not being […]. The post Persona: Guide and History of Persona Marketing appeared first on.

Marketing 195

Marketing Software Publicity Strategy 195

Ronn Torossian

MAY 23, 2022

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings.

Branding 195

Branding Brand Publicity Consumer 195

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Case studies are a great customer reference and sales tool for any growing company. It’s a matter of identifying key findings, building a report or release, and planning media outreach to support key insights. Case studies. They can also be a key PR asset.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Cision

MAY 11, 2017

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel.

Publicity 305

Publicity How To Social Media Video 305

5W PR

NOVEMBER 18, 2024

Loyalty and Rewards Programs Loyalty and rewards programs can incentivize customers to continue using the product and refer others. Create a loyalty program with multiple tiers that offer increasing benefits as customers spend more or refer others.

Marketing 78

Marketing Knowledge Base Case Study Community 78

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

Agility PR Solutions

FEBRUARY 11, 2024

This multi-variety version is referred to as Insights AI: a set of technologies—Emotion AI, […] The post Beyond Generative AI: The next tech plateau combines three AI varieties into a grander version dubbed Insights AI—with unreal comms benefits appeared first on Agility PR Solutions.

Analytics 184

Analytics Course Technology Communications 184

Buzzstream

FEBRUARY 17, 2025

Referring domains – (Sometimes called linking root domains.) In the screenshot above Im looking at Lawn Loves Best Cities for Runners raw referring domain count. I want to own the keywords that refer to BuzzStream to control the narrative. Nofollow links – Links marked with nofollow, according to Google, get ignored.

Digital PR 112

Digital PR Report Google Radio 112

Sword and the Script

NOVEMBER 19, 2024

The report calls the top quartile “winning marketers” and refers to the rest as “laggards.” click image for higher resolution) The difference between brand and demand marketing The study sees phrases like “demand generation” as synonymous with “performance marketing.”

Study 148

Study Branding Brand Marketing 148

Cision

OCTOBER 6, 2016

This is the PR industry’s bread and butter, most often referred to as publicity or media relations. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together. Paid Media. In PR, paid media is social media advertising, sponsored content, and email marketing. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

it posted beneath a clip of Heard referring to online harassment she’d endured on the platform. Humor is a fantastic way to humanize a brand, but my rule is to resist joking when the context is sensitive. Duolingo, the language-education app, recently learned this the hard way. Y’all think amber watches tiktok?”

Construction 385

Construction Social Media Crisis Reputation 385

Agility PR Solutions

JUNE 8, 2021

Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social media, the speed at which bad news travels has only increased in both speed and impact. That […].

Crisis 174

Crisis Travel Employee Social Media 174

Sword and the Script

JULY 30, 2024

Get your customer references in order Customer references have always been important, but this suggests it’s more important than ever. But you have to show up consistently and, as with the point on customer references above, not just when you need something. * * * PRWeek surveyed 155 U.S.-based

Survey 175

Survey Social Media Consumer Media 175

PRSay

APRIL 26, 2021

Outline language references related to a range of identity communities, such as race/ethnicity, gender identity, sexual identity, age, etc., In the style guide, reference the methodology for the creation of the guide and feature the names of contributors and reviewers to be transparent about the process.

Education 217

Education Employee Training Community 217