Business Wire

SEPTEMBER 8, 2023

Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation. Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place.

Crisis Communications 342

Crisis Communications Crisis Communications Employee 342

Buzzstream

OCTOBER 30, 2024

It’s a fantastic analysis of the sites on a “bootstrap” budget that built the most referring domains in the past year. I primarily used their Site Explorer, focused on Anchors, Best by Links, and Referring Domains reports set to the past year. referring domains. How did the sites get their links?

Analysis 114

Analysis SEO Data Software 114

Remote PR Jobs

JULY 19, 2024

Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you. Strategies: Referral Programs: Offer incentives to current clients or industry peers for referring new clients to you.

Case Study 246

Case Study Conference Local Trade Shows 246

Ronn Torossian

JANUARY 1, 2024

Consumer technology refers to the range of ele͏ctronic devices, software applications, and services designed for personal […] The post Addressing Cybersecurity Concerns With Your Consumer Technology appeared first on. However, this rapid growth has raised cybersecurity concerns. What ͏is consumer͏ technology?

Technology 195

Technology Consumer Software Company 195

Ronn Torossian

AUGUST 3, 2023

It refers to the presence of various cultures in a society, workplace, or customer base. Cultural Diversity in Customer Service Cultural diversity is essential in today’s business world, especially in customer service. Embracing and valuing cultural diversity is crucial for businesses to cater to a diverse customer base effectively.

Customer Service 195

Customer Service Brand Branding 195

Ronn Torossian

NOVEMBER 28, 2022

The term simply refers to how easily customers can recognize the products and services of a […]. When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal.

Brand 195

Brand Branding Marketing 195

Agility PR Solutions

FEBRUARY 11, 2024

This multi-variety version is referred to as Insights AI: a set of technologies—Emotion AI, […] The post Beyond Generative AI: The next tech plateau combines three AI varieties into a grander version dubbed Insights AI—with unreal comms benefits appeared first on Agility PR Solutions.

Analytics 182

Analytics Course Technology Communications 182

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Technically it refers to a set of data so large that traditional technology is unable to analyze it. It’s important to note that AI is a broad term that refers to the simulation of human intelligence in machines programmed to think like humans and mimic their actions. Very few products or technologies are truly groundbreaking.

Big Data 296

Big Data Technology Data Energy 296

Agility PR Solutions

SEPTEMBER 30, 2024

B2B (business-to-business) marketing refers to the strategies and practices businesses use to promote services or products to other businesses. Unlike B2C (business-to-consumer) marketing, which targets individual customers, B2B marketing involves constructing relationships with different companies.

B2B 98

B2B B2C How To Construction 98

Business Wire

JUNE 16, 2020

What has changed in the last decade, though, is we’re discussing it an awful lot more, which means the choices we make in how we communicate on ESG and impact and sustainable business – and the myriad ways we refer to same – are far more critical in the months and years ahead.

Blogging 329

Blogging Government Communications Publicity 329

Ronn Torossian

MAY 23, 2022

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings.

Brand 195

Brand Branding Publicity Consumer 195

5W PR

NOVEMBER 18, 2024

Loyalty and Rewards Programs Loyalty and rewards programs can incentivize customers to continue using the product and refer others. Create a loyalty program with multiple tiers that offer increasing benefits as customers spend more or refer others.

Marketing 78

Marketing Knowledge Base Case Study Community 78

Business Wire

FEBRUARY 8, 2021

Also commonly referred to as the Spring Festival or Lunar New Year in China, t his year’s celebration of the Year of the Ox begins February 12, 2021, and lasts through February 22, 2021. Chinese New Year (CNY) is just around the corner! In Chinese culture, the ox is considered industrious and methodical.

Blogging 252

Blogging Industry Publicity 252

Ronn Torossian

DECEMBER 30, 2021

Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available.

Advertising 195

Advertising Advertising Trends Technology 195

Sword and the Script

JULY 30, 2024

Get your customer references in order Customer references have always been important, but this suggests it’s more important than ever. But you have to show up consistently and, as with the point on customer references above, not just when you need something. * * * PRWeek surveyed 155 U.S.-based

Survey 132

Survey Social Media Consumer Media 132

PRSay

MARCH 25, 2022

Lowercase all references to bitcoin and other cryptocurrencies, such as ethereum, litecoin and dogecoin. References to individual cryptocurrencies should use the singular form: “Thieves reportedly stole bitcoin worth $15 million.” Use plural forms for specific quantities of cryptocurrency, such as six bitcoins. blockchain.

Banking 180

Banking Technology Guidelines Sports 180

Agility PR Solutions

JUNE 23, 2024

Ethical marketing refers to conducting business operations and promotional activities while upholding morality, transparency, and social responsibility principles. In the contemporary digital age, ethical marketing is an imperative aspect of brand identity and consumer engagement.

Ethics 108

Ethics Tools Trends Strategy 108

Agility PR Solutions

JUNE 9, 2024

Storytelling in marketing refers to the art of crafting compelling narratives that resonate with the target audience, transcending mere product promotion to evoke emotions and forge lasting connections.

Storytelling 108

Storytelling Publicity Marketing Consumer 108

Agility PR Solutions

JUNE 5, 2024

Personalization refers to tailoring marketing efforts to meet individual customer needs, preferences, and behaviors. The introduction to this post sets the stage by highlighting personalization’s pivotal role in modern marketing strategies.

Marketing 103

Marketing Meeting Consumer Strategy 103

Ronn Torossian

APRIL 12, 2021

The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in which police interrogated people suspected of committing crimes.

Strategy 195

Strategy Marketing 195

Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. It’s been used to a great extent to achieve the following: Get an overview of how […]. The post Fact or Opinion?

Analysis 262

Analysis Brand Branding Web 262

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Choose wisely and check references. If you’re vetting a new freelance consultant, it pays to query them thoroughly about recent work and relevant expertise, and to speak with the references they supply, as well as those they don’t. PR is really a very small industry. . Manage their time.

How To 315

How To Employee Training Interviews 315

Agility PR Solutions

JULY 31, 2023

Thought leadership refers to the position of being an authoritative voice and a go-to resource in a specific industry or field. In today’s competitive business landscape, building trust with customers and establishing credibility are essential for success. One effective strategy for achieving this is thought leadership.

Leadership 145

Leadership Brand Branding Resources 145

Agility PR Solutions

AUGUST 20, 2024

Data analytics in marketing refers to the systematic process of collecting, analyzing, and interpreting vast volumes of data to derive actionable insights that drive marketing strategies and decision-making.

Analytics 78

Analytics Examples Data Trends 78

Garrett Public Relations

JULY 22, 2023

Some might refer to it as publicity or media coverage. Earned media – it’s a focus of many public relations campaigns. What is earned media? It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

Course 147

Course Publicity Media Small Business 147

Agility PR Solutions

APRIL 3, 2024

Consumer behavior refers to the study of individuals’ actions and decision-making processes when purchasing and using products or services. Understanding consumer behavior is pivotal in marketing as it unveils the complexities behind why consumers make specific choices.

Consumer 103

Consumer Marketing Study Publicity 103

Ronn Torossian

JULY 3, 2020

Now I’m not so sure,” he likely could be referring to the future of PPC, or pay per click. If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. PPC fell sharply the first few weeks after the […]. The post Is PPC Back?

Agency 195

Agency Strategy Marketing Publicity 195

Agility PR Solutions

MAY 18, 2023

Brand voice refers to the tone, personality, and style of communication that an organization uses to represent itself across all marketing channels, including social media. Consistency in […] The post Developing a consistent brand voice across social media channels appeared first on Agility PR Solutions.

Social Media 141

Social Media Brand Branding Media 141

Ronn Torossian

MARCH 30, 2020

It refers to a raft of content marketing, social media, digital marketing […]. Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development. The post A Guide to Narrative Driven PR appeared first on.

Content Marketing 195

Content Marketing Social Media Industry Marketing 195

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

Remind them to reference their expertise . It’s helpful to convey that expertise through examples and references to the interviewee’s training or experience. Typically an executive is invited to an interview because they’re seen as a subject-matter expert.

Interviews 280

Interviews Policies Course Training 280

Wadds Inc.

JUNE 14, 2023

My reference management system is creaking. We’ve also linked to the paper, uploaded a copy for future reference and extracted metadata. A future task is figuring out how to link the data in Notion to a reference management system for when I’m writing up a dissertation or paper. Each book or research paper has its own record.

System 98

System Knowledge Base Study Writing 98

The Proactive Report

FEBRUARY 27, 2021

It is not possible to use someone else’s material without reference all the time. You can undoubtedly avoid this problem by coordinating your notes and arranging a whole series of references along the way. There are different reference styles, and each has its standards for references.

Engineering 130

Engineering Reputation Data Advertising 130

Ronn Torossian

DECEMBER 2, 2019

Its antonym was “persona non grata” which referred to someone not being […]. The post Persona: Guide and History of Persona Marketing appeared first on.

Marketing 195

Marketing Software Publicity Strategy 195

Buzzstream

JANUARY 23, 2024

This search traffic study from Ahrefs , among others, shows a positive correlation between the number of referring domains and search traffic. Focus on Referring Domains, Not Backlinks First off, focus on the number of referring domains, not backlinks. Mailchimp has over 325,000 referring domains.

SEO 83

SEO Google Analysis Examples 83

Wadds Inc.

AUGUST 10, 2023

A diary, notes, and Mendeley reference management system, helped me keep up with everything. I’ve wasted ten times more time searching for a reference than it took to read and make notes about the material initially. I’ve recently started over, scrapped my original reference management software application, and rebuilt my workflow.

System 98

System Software Enterprise Tools 98

Prowly

OCTOBER 12, 2020

Here’s when PR outreach (also referred to as media outreach) comes in. Effective PR is all about relationships. Apart from maintaining the existing connections, however, sometimes you have to reach out and make new ones to grow your network. I asked PR experts to shed some light on the meaning of PR outreach, along with […].

Examples 196

Examples Tools How To Media 196

ImPRessions - Crenshaw Communications

JUNE 23, 2020

But don’t be afraid to be personal It can be refreshing for a bylined article to contain a reference to a personal situation or observation – if it’s relevant to the topic at hand.

Guidelines 293

Guidelines Advertising Advertising Pitching 293