ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. PR coverage can protect brand reputation A good reputation is like money in the bank.

Reputation 156

Reputation Brand Branding Media 156

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

it posted beneath a clip of Heard referring to online harassment she’d endured on the platform. I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids. But the best reputation crises are the ones that didn’t happen.

Construction 385

Construction Social Media Crisis Reputation 385

The Proactive Report

JULY 28, 2014

This is an excerpt from a Google patent application: “Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score. Google Authorship.

Google 174

Google SEO Reputation Writing 174

Onclusive

AUGUST 3, 2020

It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. The same waza can be applied to public relations.

Media 397

Media Pinterest Measurement Energy 397

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Reputation Us

APRIL 7, 2025

Generally, most organizations encounter various challenges that can undermine their daily operations, corporate image, and overall brand reputation. In some cases, these challenges may escalate into crisis scenarios, potentially leading to severe reputational damage or even business closure. What Is Crisis Management Training?

Crisis Management 78

Crisis Management Training Crisis Reputation 78

Melissa Agnes

MARCH 12, 2014

It’s no longer sufficient to simply rely on the professionals to defend your reputation. What simple holding statement or referring lines are they taught to use – or do you just instruct them to clam up? Speed is the name of the game and your reputation can get mortally wounded in mere minutes.

Report 243

Report Crisis Communications Crisis Management Crisis 243

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Reputation Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender? Google you.

Brand 234

Brand Branding Reputation Crisis 234

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. . later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

5W PR

APRIL 10, 2025

PR teams should develop crisis communication plans specifically for potential compliance incidents.

Technology 78

Technology Communications Training Education 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? PR generates influence.

Mobile 244

Mobile SEO Web Journalism 244

Prowly

JANUARY 29, 2025

Need help with your brand reputation measurements? Brand health refers to how well a brand is perceived by consumers. A brand health report may reveal what people think about your company, i.e. brand reputation or overall image. Fine feathers make fine birds, so take care of your brand reputation. What is brand health?

Measurement 104

Measurement Brand Branding Analytics 104

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management. Social media often gets referred to as “shared media,” and for good reason.

Social Media 87

Social Media Reputation Communications Company 87

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver. Reference Mark Hutcheon and Hannah Shattock. Deloitte.

Corporate 98

Corporate Reputation Telecommunications Study 98

Deirdre Breakenridge

FEBRUARY 15, 2017

She is sometimes referred to as “iJess” due to her omnipresence and saver of all sanities. Jess is known for making photogenic recipes (and then Instagramming them) and her hilarious dance to the Red Hot Chili Peppers’ song, “Give It Away”. Laura Petrolino, Chief Client Officer, Arment Dietrich.

Twitter 281

Twitter System Community Healthcare 281

PR News

OCTOBER 16, 2017

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

Reputation 79

Reputation Media Crisis Facebook 79

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Reputation. Although they’re sometimes confused, public relations and marketing are very distinct.

Brand 195

Brand Branding Marketing Advertising 195

Reputation Us

FEBRUARY 21, 2023

Building credibility is an important component of having a good reputation. In the 2021 Trust Outlook , 82 percent of all respondents said they would not refer the products or services of an organization they do not trust. This valuable aspect of reputation determines whether your message is received, or not.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. There’s a series of perennial issues in public relations. But public relations is seemingly the profession that never learns. The numbers are well rehearsed.

Case Study 201

Case Study Conference Exercises Print 201

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. PR is about reputation. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. Tactics should be informed by strategy, but they’re separate.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Deirdre Breakenridge

OCTOBER 10, 2016

Karen’s book can be described in three words … handy reference guide. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Social Media 150

Social Media Media Community Video 150

Presspage

NOVEMBER 8, 2024

Crisis communication refers to the communication that companies put out during critical incidents. All this is done to protect the brand’s reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Agility PR Solutions

JUNE 27, 2023

Brand reputation refers to how consumers perceive a specific brand based on its image, values, and performance. It is a critical factor that influences consumer behavior and drives the success of a business.

Reputation 78

Reputation Measurement Brand Branding 78

The Proactive Report

FEBRUARY 27, 2021

The consequences of counterfeiting include: 1. Damaging the reputation of marketers. Destroyed academic reputation. The ability to lose distribution undoubtedly implies the end of a marketing reputation. It is not possible to use someone else’s material without reference all the time.

Engineering 130

Engineering Reputation Data Advertising 130

Melissa Agnes

MARCH 20, 2014

One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. Q: What did you do to regain control of the crisis and prevent it from hurting your organization’s reputation for the long-term?

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Prowly

JANUARY 31, 2025

Both are needed and they complement each other, as during the brand audit you'll often refer to your brand analysis findings. Why it matters: Sentiment reveals how your brand is perceived and helps identify potential brand reputation issues. Why it matters: Reputation directly impacts business success and stakeholder relationships.

Analysis 104

Analysis Brand Branding How To 104

Melissa Agnes

SEPTEMBER 4, 2014

Alternatively, we often recommend the “stick,” which we usually label to refer to a cease and desist letter. Dealing with Negative Criticism Internet Defamation Online Reputation Management' This often results in a happy customer, and possibly an updated review (or even removal of the original).

How To 238

How To Wikipedia Viral Course 238

PRSay

JUNE 23, 2021

Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. , Enlist employees.

Crisis 146

Crisis Insurance Insurance Exercises 146

Cision

JULY 13, 2017

Allow brands to understand what you are asking of us — time, gas to the store for recipe creations, ingredients, batteries for toys, etc … When a reputable blogger asks for higher value or paid package, the brand can budget and you don’t have to come back with a “sorry, they can’t.”

Pitching 233

Pitching How To Real Estate Twitter 233

Cision

JULY 7, 2016

If you’re not listening to those conversations, your reputation could be at stake. Sentiment refers to the emotion or opinion conveyed in a brand mention, and mentions will either have a positive, negative or neutral sentiment. Every day, people both online and offline are talking about your brand. Establish realistic expectations.

Measurement 174

Measurement Brand Branding Analysis 174

Reputation Us

JANUARY 29, 2019

There’s also a pop culture reference to the film “ Pulp Fiction ” and Harvey Keitel’s character, Winston Wolfe or “The Wolf,” who acts as the ultimate “problem solver.” We recently revisited these monikers and developed a more appropriate title, “ Reputation Manager.” Need a Reputation Manager? FLIGHT ATTENDANTS.

Reputation 60

Reputation Crisis Crisis Management Nonprofit 60

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Refine these stories through repetition while keeping them fresh with current references and applications. Test different stories during smaller speaking engagements.

Brand 78

Brand Branding LinkedIn Case Study 78

PR in High Definition

FEBRUARY 25, 2022

But in the case of Facebook (and many other rebrands, which I’ll come onto), it can also be a reputation reshaping exercise, which brings me to the question, is a rebrand enough to save a reputation? Whatever reason a company chooses to rebrand, it can reap many reputational rewards, but also faces multiple risks if not done right.

Reputation 62

Reputation Exercises Employee Facebook 62