Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Wikimedia Commons. Leveraging Tech Evolution for PR.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Wikimedia Commons. Leveraging Tech Evolution for PR.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Shift Communications

AUGUST 2, 2022

It might seem unnecessary for someone working in technology or B2B marketing to focus on equitable writing, but the industry’s everyday jargon is riddled with verbal landmines: Racist terms like “whitelist/blacklist” an email domain or job titles like “Ninja” or “Guru” References that tie back to slavery (there is a reason that online real estate listings (..)

Corporate 88

Corporate Real Estate Communications Marketing 88

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Write content that answers questions.

SEO 128

SEO How To Mobile Engineering 128

NewsWhip

MAY 16, 2024

Here’s a synthesis of the key competences newsrooms should seek in their replacement technology. Blazing Speed Newsrooms want to be competitive to detect interesting breaking stories and social discussion, as well as being at the forefront of cultural moments and references.

Reddit 78

Reddit Instagram Data LinkedIn 78

The Hoffman Agency

AUGUST 21, 2019

Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin. Nicolas Vavuris with partner, Karina Agbisit. .

Storytelling 31

Storytelling Technology Publicity Exercises 31

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. And now, here’s this month’s PR technology summary…. However, Sean Czarnecki published an informative write up on the report.

Analytics 69

Analytics Report Technology Pitching 69

Contently - Strategy

JUNE 21, 2024

Transformers don’t understand those words, however, or what they refer to in the world. Basically, you tell the tool what you want to write and sometimes how you want to write it. There are simple prompts, such as, “List the advantage of using AI to write blog posts.” It’s not the only way, though.

Training 52

Training Enterprise Data Web 52

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” For reference, the median DR in our analysis was 74. So, you’ll also need to judge the quality of the writing itself. So, focus on the higher DA/DR opportunities where you can.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Previously it referred to itself as a “decision augmentation solution.”

Publicity 84

Publicity Survey Enterprise Pitching 84

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Not everyone has access to technology and internet connections, so ChatGPT may not be available or reliable for all in all situations.

Education 52

Education Training Technology Journalism 52

Shift Communications

NOVEMBER 11, 2016

In today’s technologically driven world, most products being pitched have a digital component of some kind. In a world where people refer to superficial selfies and Tweets as “content,” make sure your pitch includes more specific descriptors to classify the kinds of content to which your referring, both in terms of medium and subject matter.

Pitching 127

Pitching Sports Web Trends 127

PR for Anyone

OCTOBER 18, 2021

Why did you write this book? So just having it written down and being able to refer to it is a quick way to have all that information at your fingertips. We have so much new technology. It’s really a workbook for how to manage important documents and accounts and so much more. Author Kay Bransford is here with her book.

Financial 130

Financial Pitching Banking Retail 130

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. As such many of the PR tech vendors have brought features to the market for this purpose. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

Cision

SEPTEMBER 29, 2016

Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write.

Pitching 0

Pitching Journalism Writing Print 0

Doctor Spin

NOVEMBER 16, 2023

This refers to a lack of concentration or direction in thought processes. This refers to using mental shortcuts or rules of thumb to make quick, efficient judgments. Make Friends with Eminent Dead —This mental model advocates learning from the past, particularly from significant historical figures and their writings.

eBook 52

eBook Analysis System Data 52

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. Plus, communications technology plays a crucial role in the plot.

Tools 170

Tools Government Crisis Public Affairs 170

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high.

How To 52

How To eBook Wikipedia Viral 52

PRSay

DECEMBER 21, 2017

He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In The profession needs to be more technology-focused, which will not happen overnight, nor will it outweigh essential communication and writing skills.”. “The

Publicity 151

Publicity Radio Technology Sports 151

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Recode features independent tech news, reviews and analysis from the most informed and respected journalists in technology and media. Ars Technica.

Blogging 136

Blogging B2B Technology Pitching 136

OnePitch

SEPTEMBER 20, 2022

So my beat is essentially the intersection of climate and technology. The first is climate tech and the technologies that will be needed to mitigate climate change. You’ll be writing about something, and you’ll remember, “Oh, God. But I’m not going to be writing about it. . __. So that’s renewables.

Agriculture 74

Agriculture Pitching Interviews Technology 74

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

Don’t just refer to the congressional investigation; condemn it as a “political strip search.” ” In adtech, we taught one client to criticize the opaque or “black-box” solutions of competitors and brag about your own “clear box” technology. Don’t ramble.

Media 168

Media Interviews Report Leadership 168

NewsWhip

FEBRUARY 7, 2020

For the sake of consistency, any reference to the times and dates that articles were published are standardized to US Eastern Time. This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic. Week 1: December 2019 / January 2020.

Journalism 163

Journalism Viral Writing Report 163

PRSay

APRIL 25, 2018

However, deleting my account is a permanent decision that would undoubtedly affect almost every aspect of my relationship with the internet, destroying years of both professional and personal image cultivation and placing in me in the uncomfortable situation of having to write my friends’ birthdays on an actual calendar.

Facebook 136

Facebook Privacy Data Survey 136

PR Job Coach

SEPTEMBER 16, 2010

But as much as technology helps society move forward to help people be more efficient and collaborative, what has not changed is the basics. Get it write! Write it right the first time. So when you write, write like you speak. No I am not referring to G roucho Marx. And change and evolution are good!

Writing 124

Writing Interviews Twitter Community 124

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 87

Pitching Report Software Survey 87

The Hoffman Agency

NOVEMBER 30, 2023

The UK media’s framing of these topics only served to spur my interest in the sector, which brought me to write this blog. When they are, you’ll know, as they tend to be overt, so much so that you might even refer to it as “government bashing” (case in point, The Telegraph ).

Government 36

Government Analysis Policies Industry 36

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. This is the first time I started bringing cryptocurrency concepts into my writing. When it came to exploring blockchain technology, it didn’t happen again. What I Got Right. What Needs Work.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. This is the first time I started bringing cryptocurrency concepts into my writing. When it came to exploring blockchain technology, it didn’t happen again. What I Got Right. What Needs Work.

Technology 20

Technology Writing Government Corporate 20

Shift Communications

MARCH 26, 2015

For many reporters we work with, it’s the only way they will write about a new trend, a “disruptive technology” or a client. The customer voice is so important yet they will rarely go on record touting a technology or service that has been implemented at their organization. Make it manageable: Don’t ask for a press release.

Pitching 60

Pitching Technology Report Trends 60

Sword and the Script

JANUARY 28, 2020

The names and nomenclature make sense to me as a user, both from a messaging and product perspective, and so I reference these functions throughout. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. 8) History and backstory. 9) PR tech assessment.

Software 112

Software Tools Publicity System 112

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. You may need to use technology to track these metrics. Refer to your contract! Do not forget this step! What was the amount and quality of leads? The answer is yes.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Cision

MAY 26, 2015

They’re used on radio programs and podcasts, but have been around forever… and surely there are much better technological solutions (multi-channel attribution models, anyone?). Measurement of this kind is oftentimes referred to as “last-touch attribution.” Facebook Conversion Pixels. REGISTRATION. KEY_PAGE_VIEW.

Facebook 120

Facebook Analytics Measurement Google 120