NewsWhip

JUNE 1, 2023

The most engaged article to surface about AI this year was about Dr. Geoffrey Hinton, also referred to as the ‘Godfather of AI”, leaving his job at Google in order to speak freely on the risks of AI.

Technology 147

Technology Film Viral Ethics 147

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Media and social coverage even referred to a (barely existing) backlash, which only made the news more shareable. A brand nickname is like a viral video. The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. You may want it badly, but it can’t be forced.

How To 101

How To Viral Advertising Advertising 101

PRSay

JANUARY 6, 2021

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started). Awe is the second most viral emotion. Speak a new language.

Communications 199

Communications Viral Fashion Public Affairs 199

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. Another example might have a red team mimic a reporter who accosts a company executive over comments that a board member has made. Spark new ideas.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure. If anything, many of these viral trends encourage companies to be candid and step outside of the realm of their typical content.

Social Media 91

Social Media Trends Viral Media 91

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Fast Company’s feature on the founders went viral – with the headline Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete. As with the Bodega branding, the reference was perceived as ignorance of or indifference to the tastes of important stakeholders – namely, residents.

Corporate 149

Corporate Viral Community Crisis 149

PRSay

OCTOBER 25, 2017

Unsurprisingly, the importance of shared media (which refers, in part, to social media and online interactions among consumers) was a topic on all of their minds. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. All in all, not a great month for Nike’s reputation.

Branding 78

Branding Brand Viral Apparel 78

Melissa Agnes

FEBRUARY 3, 2015

Never knowing if something is going to go viral against you in a negative way… but wait! It is certainly not impossible (far from it), but it’s only by being prepared that you will be successful at this. The unpredictability of this new digital landscape. There’s a method behind the unpredictability.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

NewsWhip

FEBRUARY 7, 2020

For the sake of consistency, any reference to the times and dates that articles were published are standardized to US Eastern Time. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Let’s start at the end of December last year. Week 1: December 2019 / January 2020.

Journalism 163

Journalism Writing Viral Report 163

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.

Twitter 105

Twitter Marketing Social Media Viral 105

Cision

OCTOBER 15, 2015

Social media users may misspell your company name, abbreviate a product name or reference a description instead of a product name. Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is.

Social Media 120

Social Media Media Employee Reputation 120

Sword and the Script

JULY 2, 2016

1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . He cites data from BuzzSumo , Buffer and others to demonstrate – and references one simple conclusion drawn by Buffer’s Kevan Lee : “Facebook posts without a hashtag fare better than those with a hashtag.”.

Marketing 72

Marketing Viral Survey Infographics 72

Cision

MAY 11, 2016

to viral social media campaigns. . And nothing impresses me more than when I interview someone for a position, and they can reference recent headlines and websites that I read on a daily basis. Have a communications plan in place and identify a team who is ready and able to respond calmly and consistently. . Rapid Fire Round.

Television 120

Television Travel Tourism Pitching 120

Buchanan PR

OCTOBER 5, 2023

After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend. The original viral “ketchup and seemingly ranch” post.

Strategy 88

Strategy Media Viral Trends 88

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. As of this post, it has reclaimed $134B in lost market value. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Melissa Agnes

FEBRUARY 6, 2018

Yes, you read correctly, I said “fun” in reference to a book on crisis management!). A book that would inspire action, and provide a precise roadmap to helping your organization truly become crisis ready, and thus, build brand invincibility. I wanted it to be practical, engaging, and fun for your entire team.

Crisis 133

Crisis Branding Brand Crisis Management 133

PR 20/20

NOVEMBER 11, 2016

Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. A good time to try this is when someone references you or your work, but fails to include a link back to it. Which content types receive the most attention?

Infographics 80

Infographics SEO Strategy Viral 80

Cision

FEBRUARY 22, 2016

For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral. Berger shares an acronym STEPPS which describes the ways that people are aroused to share viral content: Social Currency.

Writing 144

Writing Study Viral Consumer 144

The Hoyt Organization

AUGUST 15, 2024

Misinformation refers to incorrect information, while disinformation is intentionally using fake information. Social media regulation is tricky due to the size and volume of the platform but get ahead of content before it has the chance to go viral and gain traction. To combat both, there are a few proactive PR steps to take.

Reddit 90

Reddit Television Viral Social Media 90

5W PR

AUGUST 16, 2023

From informative makeup routines to dupe recommendations for viral products, TikTok provides insights into the latest beauty trends and even sheds light on public controversies and various news stories. But, it’s not just a source of amusement. It’s also a treasure trove of information.

Trends 78

Trends Viral Industry Data 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” Virality and shareability: The innocence and charm of child influencers make their content highly shareable. I have witnessed the power of the kidfluencer firsthand.

Branding 83

Branding Brand Marketing Ethics 83

Sword and the Script

DECEMBER 10, 2019

You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. You can find all posts that reference Occlusive here and read my brief on their product here – Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing].

Marketing 127

Marketing Content Marketing Advertising Advertising 127

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? When you’re using free stock images, please do note that it’s still polite to reference the creator! PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example.

Digital PR 77

Digital PR Viral Creativity Examples 77

PRSay

DECEMBER 18, 2019

Any reference to “hurt feelings” would, for the NBA’s core audience in the United States, contradict the violence against Hong Kong protestors and with other Chinese-government misdeeds, like the recently exposed mass surveillance and forced detention of millions of Uighurs in Xinjiang. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

NewsWhip

DECEMBER 4, 2019

Matt and his team help their clients overcome those traditional blind spots by integrating NewsWhip data into a broad intelligence platform referred to as TRUE Scape. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” .

Case Study 78

Case Study Analytics Data Reputation 78

Buzzstream

AUGUST 26, 2024

Discovering the Potential I knew that I needed to do something that was fast and had a good chance of gaining some kind of virality, so that my efforts were compounded and could produce outsized results for the effort. After days of research, I realized that the answer was not to go after pest control bloggers, because guess what?

SEO 71

SEO Company Case Study Infographics 71

Buzzstream

FEBRUARY 3, 2021

Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Having viral potential. It would’ve been easy to simply look at the ‘sweariest’ films.

Digital PR 170

Digital PR Industry Strategy Film 170

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. They leave positive reviews, refer new customers, and even create content on your behalf.

Viral 52

Viral Crisis Communications SEO Reputation 52

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. It got to the point where I joked with colleagues and friends I should just refer my classes at UofL as being the Ryan Reynolds classes because I always added what they were doing into my lectures each week.

Social Media 85

Social Media Film Industry Viral 85

Communications Conversations

AUGUST 8, 2016

The post “went viral”–so much so, that the Strib picked up on it. referring to the virality of the student’s initial Facebook post). The student posted a portion of the letter on Facebook, highlighting the section that had caused her concern. How does this illustrate my point? This is unbelievable to me.”

Employee 0

Employee Social Media Viral Media 0

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. It’s by no means a new account, but this year, its cultural references and incredibly timely posts land it a Whippie. Finally one of my personal favorite categories this year, activations on viral social media moments. We looked for standouts in these categories: Best Brand Utilizing Data.

Branding 78

Branding Brand Film Instagram 78

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. For example, in a tweet, refer to an article on your website which offers you more space to communicate a full message. The question remains – will using social media in crisis communication deliver you an advantage? The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

NewsWhip

AUGUST 12, 2021

Her tweet gained over 165k engagements and a Facebook video of a homeless Amazon worker went viral three days later. The company was only written about 1,732 times with no reference to Bezos compared to the 22,151 articles that mention Bezos himself in the context of spaceflight. First stop: Blue Origin.

Facebook 97

Facebook Travel Instagram Viral 97

Mark My Words

MAY 8, 2015

It went viral. Creativity is now a by-word for ideas refracted in the lens of ironic self-reference. As seen on The Guardian. Who said juggernaut brands can’t self-reflex their muscles? On Wednesday McDonald’s supersized on nostalgia with the re-launch of the Hamburglar.

Viral 60

Viral Advertising Advertising Creativity 60

5W PR

NOVEMBER 14, 2023

Celebrity Drama & News Celebrity Drama & News isn’t specific to Gen Z, but they sure love theirs!

Trends 78

Trends Fashion Film Viral 78