Agility PR Solutions

MARCH 23, 2023

The firm’s newly released research report, 2023 Exhibitor Data: Research Findings, from survey research conducted by A2Z Events, presents […] The post What’s in store for trade show and event marketers in 2023? New research takes a deep dive appeared first on Agility PR Solutions.

Trade Shows 78

Trade Shows Nonprofit Marketing Survey 78

Cision

APRIL 20, 2016

When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these).

Report 120

Report Pitching Trade Shows Newspapers 120

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. July: Leverage What You Learn.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

APRIL 10, 2025

These regulations impact everything from technical specifications shared in marketing materials to discussions at trade shows and conferences. A 2022 report by Deloitte found that companies with comprehensive compliance training programs had 65% fewer export violations than those without structured education efforts.

Technology 78

Technology Communications Training Education 78

Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. But it’s also true that vehicle technology suppliers cannot expect to automatically secure media attention at the show. Exhausting. Career-making or breaking.

Technology 96

Technology Automotive Mobile Software 96

5W PR

JULY 1, 2024

The post Uplink Expo New York 2024 Beauty Trend Report appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The brand is also committed to sustainability by prioritizing PCR plastics along with other recyclable materials. SOURCES: [link] [link].

Trends 88

Trends Report Trade Shows Consumer 88

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. For smaller firms, PR can reduce marketing spend. People don’t want the hard sell.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Polaris

DECEMBER 30, 2014

Data from July 2013 reports the platform has 70 million users. According to the GWI Social Report released in November 2014, Pinterest is one of the fastest growing social networks, with its active user base up 111% from Q1 to Q3 2014. Have a conference, trade show, or other special event to promote? Who uses Pinterest?

Pinterest 196

Pinterest Instagram Brand Branding 196

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Make life easy for reporters at CES. A recent study shows that journalists receive more than 600 queries from PR firms.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Polaris

DECEMBER 9, 2014

Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. When used with an opt-in list and following other best practices, email marketing is powerful—a kind of social media platform on steroids.

B2C 194

B2C Content Marketing Study Trends 194

Sword and the Script

MAY 16, 2020

Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. However, the TNW article says most reporters cover tech (56%), business (15%), finance (9%) and science (9%).

Survey 173

Survey Media Relations Pitching Media 173

Flack's Revenge

MARCH 23, 2015

So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary? A popular trade show is like a busy news day. Just remember that reporters usually prefer to cover-show related news. Can your news really stand out?

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. Even if your unconventional pitch doesn’t turn into coverage, reporters will be glad for the change and will remember your name the next time you pitch. Start attending events like trade shows and industry conferences.

Media 120

Media Pitching Trade Shows Infographics 120

Bad Pitch Blog

SEPTEMBER 24, 2007

3) BizWeek''s Byrne Pans PR''s Numbers Game, Advises Pitching Web Plus Print Bulldog Reporter “Build relationships, not media lists” is just one solid comment to consider from BusinessWeek’s John Byrne. 5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.

Trade Shows 40

Trade Shows Pitching Local Web 40

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Did the reporter find you, or did you find them?

Writing 130

Writing How To Interviews Pitching 130

Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. How are you going to change?

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Sponsored surveys or research reports. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. The full report is embedded nearby and is freely available for download here (and previous reports here ).

Survey 105

Survey B2B Marketing Trade Shows 105

The Hoffman Agency

MARCH 12, 2025

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. and Lenny Kravitz.

B2B 36

B2B Trade Shows Biotechnology Branding 36

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 67

B2B Report Marketing Survey 67

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Lights out, end scene.

Trade Shows 72

Trade Shows Video Writing Conference 72

Sword and the Script

NOVEMBER 30, 2021

That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers. The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. Below are five points that stood out for me in the report. B2B sales cycles are getting longer.

B2B 103

B2B Trade Shows Survey Study 103

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. With virtual gatherings, reporters and content creators from across the globe can now be invited to participate. Streamlined Reporter Relations via SubStack. What does this mean for brands who are engaged in PR?

Trends 119

Trends Publicity Communications Marketing 119

Business Wire

FEBRUARY 2, 2018

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. The same goes for reporters and bloggers looking for expert sources. Video is a brilliant way to show off expertise and engender trust in an individual. Make it Shareable.

Video 100

Video Mobile Trade Shows YouTube 100

ImPRessions - Crenshaw Communications

JULY 14, 2016

A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. In tech PR many communicators will offer a major reporter first crack at a newsworthy story. Consider a media exclusive.

Product Launch 120

Product Launch Trade Shows Insurance Insurance 120

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. How does a reporter cover hundreds of exhibitors in just a few days? Plus, reporters face distractions from other activities, including speeches, panels and receptions.

Mobile 113

Mobile Technology Automotive Interviews 113

Sword and the Script

MARCH 27, 2018

Fewer reporters, high turnover of journalists, lack of beat reporting,” said another. A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. How B2B Marketing Can Get More out of Trade Shows. 3 More Reasons Media Relations is Harder.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. How can clients determine if billing is fair?

Agency 120

Agency Trade Shows Comparison Meeting 120

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world.

Transportation 100

Transportation Meeting Newspapers Media 100

Flack's Revenge

JUNE 2, 2015

Of course, there are other analysts, and recipes for organizing and ranking the tech field ( Forrester Wave reports come to mind). If you somehow don’t qualify to be listed in a quadrant – e.g. due to insufficient revenue (“you need at least $10-15M/year”) you still can make a Cool Vendor report.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Good reporters and bloggers work in a competitive landscape, ruled by time constraints and under pressure to deliver clicks. Here’s what we’ve learned about PR for startups.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Bianchi Biz Blog

JANUARY 18, 2024

These numbers confirm that while traditional auto shows may be losing their luster for automakers and their top-tier suppliers, CES has solidified its position as one of the world’s largest and fastest growing global automotive, mobility and transportation events. Don’t believe us?

Automotive 111

Automotive Technology Transportation Trade Shows 111

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

Sword and the Script

JANUARY 9, 2018

This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. How B2B Marketing Can Get More out of Trade Shows.

Media 121

Media B2B Groups Conference 121

Sword and the Script

NOVEMBER 6, 2018

In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. See these related posts: How B2B Marketing Can Get More out of Trade Shows. This lends an air of scarcity or exclusivity to the film, which adds to the intrigue.

B2B 75

B2B Creativity Film Trade Shows 75