Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. Its enticing to deliver a report that includes every link achieved, but quality is essential if you are looking to focus on real value for a client or stakeholder. I think all digital PRs should report on unlinked brand mentions.

Digital PR 112

Digital PR Report Google Radio 112

PRSay

JANUARY 4, 2022

If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process. Get FREE writing tips here.

Writing 205

Writing Web Training Content Marketing 205

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 Solution: PR pitches that improve relationships with journalists, deliver value to their audiences and retire the “spray and pray” approach of sending the same pitch to large numbers of reporters and then hoping for the best. Pitches that grab reporters.

Pitching 194

Pitching Report Media Writing 194

PRSay

OCTOBER 9, 2024

Are your writing habits making your life easier — or getting in your way? If you’d like to write better, easier and faster, then see whether you’re making these mistakes in your writing process: Do you invest your writing time… …Where it does you the least good? If not, you may need to rethink the way you write.

Writing 171

Writing Energy Communications Report 171

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. Start by following these 20 cybersecurity reporters. Catalin is ZDNet’s cybersecurity reporter. William joined Bloomberg as a cybersecurity reporter last summer.

Twitter 221

Twitter Report Privacy Government 221

PRSay

JANUARY 5, 2023

Want more proven-in-the-lab techniques for achieving your writing resolutions this year? You’ll learn to write messages that reach more readers and get the word out. But if you’ve resolved to become a better writer this year, here’s help — six of my favorite 2023 writing resolutions to make today: Make it a metaphor.

Writing 194

Writing Training Interviews Google 194

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. Would it spark genuine interest?

Writing 78

Writing How To Product Launch Crisis 78

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. Just like AI can be trained to write copy, AI can be trained to write code. Propel launches 2.0

Software 176

Software Measurement B2B Training 176

PRSay

AUGUST 6, 2024

ET for a writing refresher with Ann Wylie. Quotes, say one in four reporters surveyed in a study by Greentarget. Write quotes that sound human, not like a computer spit them out. Illustration credit: tutti_frutti The post 3 Ways to Write Better Executive Quotes for Your News Releases first appeared on PRsay. 22 at 1 p.m.

Writing 181

Writing Automotive System Leadership 181

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Journalists want to do a great job and they want to write great stories. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

JULY 9, 2024

For their part, reporters and journalists too are pretty candid about what they need from PR. A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. Nobody wants to be duped, but for a reporter, their careers depend on it. I don’t think so.

Survey 182

Survey Journalism Report Pitching 182

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. Long subject lines are truncated when a reporter reviews their emails and will likely end up in their trash without even being reviewed. Writing a media pitch should be second-nature to every PR person.

Pitching 193

Pitching Writing Media Advertising 193

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. And easily create reports that include all the key metrics within the app. Create press releases, reach out to (the right) journalists, create PR reports, monitor your online presence, and much more, all in one tool.

Writing 104

Writing Communications How To Internal 104

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Reporting on established metrics isn’t enough today.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Business Wire

JANUARY 19, 2022

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Trade Shows 298

Trade Shows Blogging Writing Report 298

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

About Muck Rack’s State of AI in PR January 2024 Report Muck Rack’s latest State of AI in PR report was released earlier this month. You can download the full State of AI in PR report on their website. (We If true, the share of PR pros reporting that they use generative AI may be a bit inflated. I’m not convinced.

Report 182

Report Policies Survey Ethics 182

Onclusive

FEBRUARY 28, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Storytelling and Media Relations are Both an Art and a Science. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Storytelling Measurement 370

Sword and the Script

NOVEMBER 5, 2024

So, I began writing these summaries , doing briefings with vendors and doing some hands-on product reviews. I’m leaning towards that last option because then I’d only write about the things I think sound interesting, rather than because I feel obligated to include an announcement merely because I do this summary.

Software 156

Software Wikipedia B2B Pitching 156

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 172

Report Local Media Pitching 172

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style.

Conference 368

Conference Pitching Writing Agency 368

Onclusive

OCTOBER 19, 2021

Step 5: Write the business case. Business case writing best practices. Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Put all of the information you’ve gathered so far into a written business case document.

How To 396

How To Measurement Writing Data 396

Prowly

JANUARY 14, 2025

In the PR Trends 2025 report , 32% of respondents say that hyper-personalization will be their priority from this point forward. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results.

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. PR Reporting. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Remote PR Jobs

SEPTEMBER 25, 2023

From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release. I’ll focus on part one of that process: how to write a press release.

Small Business 130

Small Business Writing How To Nonprofit 130

Sword and the Script

DECEMBER 26, 2023

Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 211

Writing Communications Marketing B2B 211

OnePitch

OCTOBER 17, 2024

In the fast-paced world of public relations, effectively capturing a journalist's attention is both an art and a science. With countless pitches flooding their inboxes daily, how do you ensure your story stands out?

Pitching 109

Pitching Writing Report Publicity 109

Prowly

OCTOBER 31, 2024

SIGN UP FOR PROWLY AND FIND THE RIGHT JOURNALISTS Step 1: Use a media database to find journalists To get in touch with Guardian reporters, you're going to need a solid media database. Step 2: Find all the Guardian reporters Here's how to do it. These are collections of contacts to millions of journalists across the globe.

How To 104

How To Travel Writing Report 104

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

JUNE 30, 2021

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry.

Media 333

Media Pitching Report B2B 333

Sword and the Script

DECEMBER 31, 2024

Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. However, the original founder, Peter Shankman , who successfully built and sold Help-A-Reporter-Out (HARO) has returned with Source of Sources (SoS). was changing my profession. This blog was a means to figure it all out.

B2B 150

B2B Marketing Leadership Study 150

ImPRessions - Crenshaw Communications

JUNE 27, 2022

For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. Breaking news happens fast, and reporters writing stories are looking for a quick reaction. Here are five ways to amplify PR efforts.

Social Media 322

Social Media Data Report Leadership 322

Sword and the Script

FEBRUARY 18, 2025

Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Need a media list of technology reporters?

Media 127

Media Pitching Media Relations Strategy 127

Onclusive

JUNE 9, 2021

Set your messaging, write the story. It’s important to understand which reporters and outlets can play the biggest role in reaching your target audiences, including ones that drove the most impact in the past, and whether their sentiment was positive, negative or neutral. Your messaging and your story are the heart of your PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. A deck is also a useful “takeaway” for reference when an analyst drafts a report.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Onclusive

JULY 6, 2017

It’s a one-dimensional world defined by press releases, media lists, coverage and reporting. We write content about the real people our brands affect, pitch emotionally evocative stories to the press, and replace messaging with meaningful conversations that touch the human heart. At this surface level, brand voice suffers.

Brand 364

Brand Branding Pitching Journalism 364