ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Long-form written material allows an executive more scope to display expertise that an occasional news quote or social post cannot.

Case Study 178

Case Study SEO Film Video 178

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Ready to lead the EMV conversation?

Financial 120

Financial Brand Branding Mobile 120

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Plenty of companies are opting to use social media to share company news instead of the classic release. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. During : How to systematically use your newsroom and leverage social channels to get the message out. A crisis is a point in time.

Crisis 127

Crisis Crisis Management Case Study SEO 127

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

NOVEMBER 4, 2015

Don’t leave anything to chance, or else you’ll risk losing your reputation. Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy.

Brand 120

Brand Branding How To Construction 120

Cision

JULY 24, 2015

Click here for your free white paper! To find out more about what Cision discovered in the Banking: EMV Chip Cards social media study, click here. Click here for our free white paper now! As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology.

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

Cision

DECEMBER 19, 2015

When rumors spread about the fast-food restaurant, McDonald’s followed social listening best practices to develop its response and prevent a social media crisis from fully developing. Get the free white paper! Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

FEBRUARY 2, 2016

First, they must locate any missing or incomplete pieces in their social media strategy. Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. Does your brand rely on one person to support all of your social media needs? Going Solo.

Strategy 120

Strategy Social Media Customer Service Software 120

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. I did my best to defend the company’s reputation. And now onward with this month’s PR Tech Sum. >>>

Reddit 183

Reddit Software B2B Technology 183

Lauri Pehar Borsh

MARCH 26, 2014

I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Social influencers have been around as long as society itself.

Marketing 83

Marketing Retail Social Media Software 83

Cision

FEBRUARY 7, 2017

Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers. Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social.

Pitching 96

Pitching Social Media Resources Branding 96

Cision

NOVEMBER 21, 2015

Furthermore, if an influencer suddenly goes quiet on social media, don’t automatically dismiss them from your efforts. Does your influencer respond more often to emails or social media conversations? Document interactions and social moments to see what gets your influencer most excited about your brand.

Social Media 120

Social Media Analytics Reputation Creativity 120

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Simply put, it’s rare for buyers to read a white paper, watch a video, or listen to a keynote talk, and then immediately sign a contract. Reputation.

Leadership 103

Leadership Reputation Measurement Video 103

Waxing UnLyrical

JUNE 5, 2012

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. The priority mechanism is often mainstream media (although this is being somewhat usurped by the rise of social media).

Leadership 91

Leadership Publicity Reputation Employee 91

Cision

NOVEMBER 10, 2015

Jeni reassured attendees that success is possible if you identify your company’s strengths and limitations and tailor your overall marketing goals for each social media platform. Get our recent white paper today! Monitor The Media. Only 35 percent of B2B organizations use a social media monitoring platform.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

5W PR

FEBRUARY 17, 2020

While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. Owned media is any content or messaging platform the brand owns or exclusively controls. Because of the dynamics at play, shared media can overlap with owned and earned media.

Media 103

Media Print Advertising Advertising 103

Cision

AUGUST 5, 2015

While you might not get a “yes” when you pitch a blog with 5 million daily readers at first, by targeting bigger and bigger blogs, you reach more of your target audience and grow your reputation as a guest blogger. Read our free white paper for 10 outside-the-box content marketing ideas! Read Content and Find a New Angle.

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

DECEMBER 10, 2015

Read our free “Regulation & Compliance: The Cost of Being Uninformed” white paper to find out! Reputational damages are an indirect pitfall if creditors do not comply with TRID guidelines. How will new regulations affect your customers? TRID will improve the home-buying process for your customers.

Financial 120

Financial Consumer Guidelines Reputation 120

Cision

APRIL 5, 2016

Use social media listening software to track keywords relating to the crisis and take note of how often your brand is mentioned in relation to it. For example, when a series of shark attacks hit North Carolina beaches, Visit North Carolina was concerned about the level of media coverage the crisis was getting.

Crisis 120

Crisis Measurement Crisis Communications Software 120

Cision

JULY 13, 2015

He can be counted on to carry out the mission, the message, regardless of the social media fire’s size. He can poke humor at the brand without sacrificing the brand or its reputation. View the white paper now! He keeps things organized—especially when B.A. has just about had it with Murdock’s sock puppets.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media.

Training 159

Training Writing Pitching Video 159

Onclusive

SEPTEMBER 20, 2017

Through investigating the effectiveness of different types of earned and owned media, communicators might discover that their owned media efforts (i.e. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. Who is responsible for reporting?

Analytics 170

Analytics Measurement Data Technology 170

Cision

FEBRUARY 2, 2017

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? With such low trust in your brand, your owned channels may be losing traction. Get those same influencers on your side.

Sports 60

Sports Local Reputation Brand 60

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. These three sites are geared toward women and have huge social media presences. Reputation as a destination for inspiration. Transparent and honest use of social media. Use of high-quality images.

Media 120

Media Social Media Community Measurement 120

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Your shares will help build a reputation as a future source who drives results for them. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now!

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

Reputation 60

Reputation Case Study Mobile eBook 60

Cision

APRIL 14, 2015

Here are some top takeaways during the keynote session “Achieving the Nirvana of Communications: How Bayer hit the ‘C-suite spot,’ boosted budgets and tied media relations to reputation” with Bayer Corps SVP and Head Communications & Government Relations Raymond Kerins Jr. The Media Won’t Cover You if They Don’t Know You.

Media Relations 120

Media Relations Media Pitching Journalism 120

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making. You can download the subsequent white paper and see the complete list of evaluation criteria here.

Ethics 111

Ethics Industry Publicity Analysis 111

Cision

APRIL 5, 2016

Learn top tactics with Cision’s free white paper! I strongly believe in the good of PR and how it can affect a company or brand reputation. My favorite social media platform is…Twitter. Do you know how to handle crises in real time? I always thought I’d be…an ESPN anchor or a wedding planner.

Sports 120

Sports Industry Customer Service Travel 120

5W PR

JUNE 3, 2024

Brand reputation This discipline is centered on creating and distributing strategic messaging to foster positive brand recognition and position the company as an industry thought leader. Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities.

SEO 78

SEO B2B Engineering Leadership 78

Waxing UnLyrical

OCTOBER 7, 2019

White papers. People are more eager to trust content from reputable sources. Improves brand reputation. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Common ones include: Blogs. Case studies. Infographics. Generators/Calculators. Assessments.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

5W PR

SEPTEMBER 13, 2019

Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. It’s also good for lessons learned and a subsequent white paper or case study. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

5W PR

MARCH 26, 2024

Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Social media presence LinkedIn and Twitter are powerful allies in building brand recognition and industry engagement. Keep the audience informed with engaging content, industry insights, and company updates.

Strategy 78

Strategy Privacy Financial Guidelines 78