Melissa Agnes

APRIL 16, 2014

The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. According to Software Advice ‘s 2013 survey of more than 4,500 U.S. Combating False, Harmful Reviews and Protecting Your Reputation.

Reputation 199

Reputation Privacy Software Insurance 199

Remote PR Jobs

OCTOBER 29, 2024

Mentioning relevant software can also help the hiring manager understand if you are a good fit for the role. Highlight any experience you have with crisis communication , problem-solving, reputation management, or handling sensitive issues. Focus on what you can contribute to the company, rather than what they can do for you.

Publicity 221

Publicity How To Examples Crisis Management 221

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Some PR software vendors haven’t had an announcement for two or more years. What do you think?

Software 147

Software B2B Pitching Data 147

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. If I were building my own PR software, it would look like Onclusive.”.

Media 369

Media Software Pitching YouTube 369

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. PR Manager, Enterprise Company.

Tools 370

Tools Report Comparison Media 370

Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. Prowly is all-in-one software for PR professionals with robust media monitoring and social media listening features.

Twitter 104

Twitter Software Tools Social Media 104

Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. To help make sense of it all, a while back I queried several executives from PR software companies.

Software 161

Software Technology Creativity Crisis Management 161

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. She joins from “Uptake, an industrial artificial intelligence software company, where she spent six years in various product leadership positions, most recently as senior director, Product Management & Operations.”

Software 150

Software Case Study Advertising Advertising 150

Onclusive

AUGUST 24, 2020

Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article.

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. In my own experience with the software, I was always amazed at how it would require multiple clicks to perform operations that should have taken one. No pressure.

Creativity 103

Creativity B2B Examples Marketing 103

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Young companies need to find ways to earn endorsements from a reputable third-party. The B2B buyers’ journey is famously long-tailed and competitive.

B2B 334

B2B Company Case Study Conference 334

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. From then on, it's just like any other media monitoring software : You create a query for your brand, keyword, competitor, or whatever else. Or, you can use media monitoring software that detects the sentiment for you.

Print 104

Print Strategy How To Newspapers 104

Reputation Us

APRIL 7, 2025

Generally, most organizations encounter various challenges that can undermine their daily operations, corporate image, and overall brand reputation. In some cases, these challenges may escalate into crisis scenarios, potentially leading to severe reputational damage or even business closure. Get a Free Consultation Why Is It Important?

Crisis Management 78

Crisis Management Training Crisis Reputation 78

Onclusive

AUGUST 9, 2021

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Practicing diligent social listening is a key part of managing a brand’s reputation. Reputation Management. There were some serious PR blunders in 2020.

Training 370

Training Media Training Crisis Communications Reputation 370

Melissa Agnes

FEBRUARY 25, 2014

Apple is in the process of fixing what The Globe and Mail has called a “gaping hole” within their security software, “which gave spies and hackers the ability to grab e-mail, financial information and other sensitive data.” ” What a nightmare.

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Onclusive

AUGUST 22, 2017

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. . Astute social listening and leveraging the power of PRTech software that allows you to discover and study trends can help in accomplishing this. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. Credibility is like money in the bank for brand reputation. PR educates customers and prospects.

Technology 246

Technology Company Banking Education 246

Prowly

APRIL 16, 2025

They let businesses and agencies manage brand reputation, stay relevant, and build trust by responding effectively to real-time events, news, and crises. SIGN UP TODAY AND TRY IT FOR FREE #3 PR management software These tools don't just help you react to news or social media posts.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

Onclusive

JANUARY 4, 2022

MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo.

Groups 195

Groups Technology Reputation Software 195

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects.

Leadership 353

Leadership Insurance Insurance B2B 353

Reputation Us

JUNE 11, 2019

For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Send Bitcoin or your company’s reputation is TOAST! Scary, huh? vulnerable?

Reputation 88

Reputation Nonprofit Policies Software 88

Sword and the Script

JANUARY 28, 2025

Shes a reputable consultant in the search engine optimization ( SEO ) world. Her words were posted to the Moz blog, which makes software tools for SEO. Over on Search Engine Land , a leading trade publication, Jason Tabeling noted that LLMs are disrupting search.

SEO 111

SEO Publicity Engineering Google 111

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. According to Gartner, organizations using specialized crisis management software show 30% improved response times.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Prowly

JANUARY 29, 2025

Need help with your brand reputation measurements? A brand health report may reveal what people think about your company, i.e. brand reputation or overall image. Fine feathers make fine birds, so take care of your brand reputation. There is no better brand reputation indicators than loyal customers, so monitor the state of it.

Measurement 104

Measurement Branding Brand Analytics 104

Agility PR Solutions

AUGUST 11, 2022

Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a hit. The post How HR employee management software can improve your PR results appeared first on Agility PR Solutions. Employees research companies before they hand over their resumes. If […].

Software 78

Software Employee Resources Reputation 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Heightening brand reputation and awareness During an economic downturn, customers naturally become more cautious about business spending and are likely to stick with brands they know and trust.

Strategy 193

Strategy Reputation Infographics Banking 193

Reputation Us

APRIL 12, 2023

These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations. It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so? Put your Chief Reputation Officer (CRO) at the center of the conversation.

Reputation 88

Reputation Financial Training Enterprise 88

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Both profitability and reputation ride on the decisions of B2B buyers.

Advertising 178

Advertising Advertising B2B Trade Shows 178

5W PR

DECEMBER 6, 2024

Failure to comply with these regulations can result in hefty fines, reputational damage, and even legal action. This might involve internal reviews, external audits, or the use of compliance software. These can vary widely, from restrictions on certain types of advertising to limitations on the target audience.

Advertising 78

Advertising Advertising Ethics Local 78

Sword and the Script

FEBRUARY 13, 2024

Although it had roots in technology, it had little software experience and even less when it came to SaaS. Even so, the company had plans to get into the software business. It went out and acquired a dozen different software products. It brought in experienced software executives who knew how to build a software business.

Software 170

Software B2B Employee Meeting 170

Presspage

DECEMBER 23, 2024

Today were going to take a look at 3 key PR software features you need for a top-notch issue management plan. Used correctly, these features will help you anticipate, address, and control PR issues, so you can safeguard your reputation while staying ahead of the curve.

Software 78

Software Trends SEO Tools 78

Cision

MAY 24, 2016

Awards establish your brand as a leader in your industry and help to boost your reputation. Gauge the success of your media relations program using media monitoring software. If you’re looking to gain credibility that will last, an award may be the perfect accomplishment to strive for. Look at likes, favorites and social shares.

Measurement 222

Measurement Leadership Pitching Software 222

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field.

B2B 295

B2B Industry Company Case Study 295

Onclusive

MAY 1, 2018

For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market. AirPR’s software can help IR professionals measure their key messages and determine what is garnering the most amplification. appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. I did my best to defend the company’s reputation. Rather than avoid a hard and thankless job, I embraced the role.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. Annual spending on PR software grew 14.7% PR Tech Sum].

Blogging 173

Blogging B2B Software SEO 173