Contently - Strategy

AUGUST 30, 2024

Instead of highlighting the latest technology, newest features, or energy efficiency, real people talk about how the product makes their lives better. The app’s ability to quickly demonstrate language proficiency has fueled a viral loop, with satisfied learners sharing their success stories and encouraging friends to join.

Storytelling 85

Storytelling Marketing Travel Case Study 85

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. Nina Jankowicz has made a career out of misinformation — but in a positive way. She is a Disinformation Fellow at the Wilson Center in Washington, D.C.

Communications 177

Communications Government Viral Radio 177

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity. Why is communication so important? Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Prowly

FEBRUARY 3, 2025

By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. START YOUR FREE TRIAL TODAY What are the benefits of brand research? This goes beyond just tracking mentions or comments.

Examples 104

Examples Branding Brand How To 104

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. When their followers share your post again, it’s considered viral content.

B2B 100

B2B Facebook Community How To 100

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. It may seem like a contradiction for content to become more personalized, while also becoming more automated, but that’s the power of technology.

B2B 120

B2B Customer Service Software Technology 120

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks.

Crisis 100

Crisis How To Crisis Management Exercises 100

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. Never knowing if something is going to go viral against you in a negative way… but wait! Step 2: Understand your stakeholders.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. It often takes decades to build a strong, respected brand. Unfortunately, all of that hard work can be undone in one PR disaster. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

PRSay

APRIL 6, 2018

Viral videos. It became clear during the year that technology is often driving the severity and speed of the threat. Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. Wells Fargo. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. So are you seeing a spread of ideas, technology, methods between comms and marketing generally? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

David PR Group

JULY 28, 2015

Any misstep could turn into an online reputation issue within moments. We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology. Can your reputation withstand increased surveillance?

Reputation 40

Reputation Viral Privacy Retail 40

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). Can a good story create value for a brand? 1) How did you get into marketing?

Storytelling 89

Storytelling Branding Brand Customer Service 89

The Hoyt Organization

AUGUST 15, 2024

Technology is evolving at an increasingly rapid pace. There are many useful ways that we can leverage AI in our daily lives and apply the benefits to the PR industry, the concern is the sharp increase in the spread of misinformation and disinformation, which has the potential to do harm to business reputation.

Reddit 92

Reddit Television Viral Social Media 92

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. So which one garnered more interest according to Google trends? Gamification.

Mobile 105

Mobile Community System Social Media 105

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. While some fear new technology and its influence on the world of PR, others embrace it. boost productivity before, during, and after a disaster.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. By monitoring trending topics in your industry, you can manage your brand’s reputation. 2) Where is the topic going viral? Industry and competitor analysis are also benefits of following trends.

Trends 61

Trends Viral Analysis Crisis 61

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. Furthermore: Using NewsWhip, The World Health Organization identified and responded to Covid misinformation as it went viral. This was crucial in minimizing the spread of false guidance.

Viral 78

Viral Analysis Crisis Data 78

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. After all, we were in the thick of a global pandemic and relied heavily on technology (and still do). Job interviews over Zoom/MS teams have become the norm.

Agency 62

Agency Case Study Technology Viral 62

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning.

Corporate 100

Corporate Crisis Management Crisis Government 100

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. They’re prepared for a crisis to go viral. Artificial intelligence. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. Media Relations'

Banking 100

Banking Media Local Survey 100

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. In the past, PR’s impact on the bottom line was treated as ambiguous at best.

Analytics 78

Analytics Digital PR Storytelling Local 78

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 79

Social Media Strategy Media SEO 79

Engage PR

JANUARY 6, 2018

And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk. A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent.

Social Media 60

Social Media Strategy Media Survey 60

Sword and the Script

MARCH 22, 2016

Technology Adoption and New Services. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. On the other hand, innovation in PR technology isn’t exactly on the vanguard. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Small Business Trends 60

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Greater reach but also a potential reputation issue. The results?

Tools 136

Tools Publicity SEO Measurement 136